Brian Wallace

• Evaluated digital presence by product, service or brand to help define digital strategies.
• Identified potential markets and market segments with desired customers and gaps for optimum product demand.
• Performed competitive analysis to benchmark product features and pricing strategies.
• Summarized raw data and analyses and made recommendations based on findings.
• Documented discussion points and minutes for product-related findings to present to stakeholders.
• Leveraged marketing data to forecast marketing campaign success and sales trends.
• Led project planning sessions to map out timelines for feature releases.
• Defined and analyzed product metrics to facilitate growth of product.
• Monitored competitors' activities to stay ahead in the market.
• Defined and implemented cost reduction strategies throughout product development lifecycle to maximize profitability.

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• Responded promptly to customer inquiries via phone or email.
• Gathered data on competitors' products, prices, and sales techniques.
• Utilized upselling techniques to maximize revenue.
• Listened to customer needs to identify and recommend best products and services.
• Analyzed sales performance metrics such as conversion rates, average order size.
• Produced sales documents, finalized deals and filed records.
• Developed and implemented sales strategies to achieve revenue goals.
• Maintained knowledge of current product offerings and pricing structures.
• Organized sale calls with customers and vendors.
• Prepared detailed reports on sales activities including forecasts and budgets.
• Developed dynamic sales presentations to build urgency with prospects.
• Conducted market research to identify new opportunities and develop target customer profiles.
• Provided excellent service and attention to customers when face-to-face or through phone conversations.
• Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
• Defined and analyzed metrics to measure product success and inform future iterations.
• Supported sales and marketing teams by providing product training and relevant materials.
• Analyzed customer segmentation data to inform marketing strategies related to the product.

• Ensured that all customer requirements were met in a timely manner while maintaining high quality standards.
• Collaborated with internal teams such as marketing, sales, finance, operations. to develop long-term plans.
• Identified key decision makers within target accounts and developed relationships with them.
• Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
• Oversaw regional and local sales managers and staff.
• Directed and coordinated products, services and sales activities.
• Conducted market research and reported on competitors.
• Coordinated Daily Field Reports (DFRs) and distributed to clients.
• Established ambitious goals for employees to promote achievement and surpass business targets.
• Used CRM database to track referral and appointment data.
• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
• Organized and improved both long selling cycles and short-term revenue opportunities to effectively capture quarterly revenue.
• Tracked financial data to determine effectiveness of different marketing and account management strategies.