Brian Williams
Palm Desert,CA
Summary
Dedicated Digital Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
22
22
years of professional experience
Work History
Project Manager – Paper Planning Specialist
The Desert Sun
06.2021 - 03.2023
- Collaborated with Editorial on special digital projects. Working with three separate papers: Desert Sun, Reno Gazette, and Redding Records Searchlight.
- Built and managed Best of contest for The Desert Sun and Reno Gazette, worked with both Editorial and Advertising
- Created and implemented tracking systems to build, monitor progress, and meet deadlines for daily newspapers.
- Collaborated with Advertising on special digital projects, such as Building and Managing Real Estate Section online
- Collaborated with cross-functional teams to align production plans for special sections with customer requirements
Digital Campaign Manager
Desert Sun Media Group
06.2012 - 07.2021
- Increased customer engagement through social media.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Proactively manage relationships with key internal and external vendors (GIADC, Order Management, RL, Central Ad Ops, etc.) to ensure deliverables meet agreed upon specifications, deadlines and standards
- Hands on experience with SEO/SEM, Google Analytics, PPC campaigns, Email marketing, and targeted web and mobile digital advertising platforms.
- Experienced at managing client budgets across multi-media advertising platforms
- Forecast and track key account metrics; Including PPC, SEO, Google Analytics, Social Media, Digital Display and Email Marketing
- Developed and executed A/B testing strategies to optimize campaign performance.
Multimedia Designer
Pacific Daily News
02.2007 - 12.2011
- Participated in editorial meetings to discuss story ideas and content
- Pitched stories to editorial staff in content areas of news, sports and entertainment
- Shoot and edit video for website, based on stories approved by editorial
- Optimized and re-cut image and video files by identifying clips, editing and encoding videos and pulling screengrabs.
- Used InDesign, Adobe Illustrator and Photoshop to create design ideas.
- Design web pages for the newspaper using Dreamweaver, Flash and Photoshop
- Design special monthly magazines and supplements for the newspaper
Page Designer
Pacific Daily News
03.2001 - 02.2007
- Design daily print pages for newspaper by using QuarkXpress, Photoshop and Freehand
- Design web pages for the newspaper using Dreamweaver, Flash and Photoshop
- Design special monthly magazines and supplements for the newspaper.
- Guaranteed designs adhere to company brand standards and guidelines.
- Incorporated design changes based on feedback from project teams.
Education
Bachelor of Science - Design And Visual Communications
Westwood College Online
Denver, Colorado06.2009
High School Diploma -
George Washington High School
Mangilao, Guam06.1994
Skills
- Google Analytics and Google Ad Word Certified
- Marketing and advertising
- Campaign management
- Email Marketing
- Social Media Marketing
- Market Motive Certified 20
- Google Ad Manager
- Photoshop
- Powerpoint
- Avid video editing
References
Available upon request
Timeline
Project Manager – Paper Planning Specialist
The Desert Sun
06.2021 - 03.2023
Digital Campaign Manager
Desert Sun Media Group
06.2012 - 07.2021
Multimedia Designer
Pacific Daily News
02.2007 - 12.2011
Page Designer
Pacific Daily News
03.2001 - 02.2007
Bachelor of Science - Design And Visual Communications
Westwood College Online
High School Diploma -
George Washington High School
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