. Public relations professional equipped with comprehensive experience in strategic communication and media relations. Known for fostering collaborative team environments and delivering impactful campaigns. Adaptable and reliable, excelling in dynamic situations while leveraging skills in media outreach and crisis communication.
Overview
35
35
years of professional experience
Work History
Senior Public Relations Specialist
Rappahannock Electric Cooperative
02.1998 - 01.2025
Developed strategic communication plans to enhance public awareness and engagement with cooperative initiatives.
Coordinated media relations efforts, fostering strong relationships with local news outlets for effective messaging.
Crafted press releases and marketing materials, ensuring clarity and alignment with organizational goals.
Led community outreach programs, increasing participation through targeted messaging and engagement strategies.
Managed crisis communications, developing response strategies that safeguarded the organization's reputation during challenges.
Wrote press releases for routine use and crisis management.
Analyzed campaign performance data to identify areas of improvement and optimize future PR efforts.
Managed crisis communications, mitigating potential damage to client reputation and restoring public trust.
Helped with photo and video production and performed visual and sound editing tasks.
Used [Software] to create and distribute press releases to media outlets.
Managed service projects from start to finish by finding partners, making detailed plans, and executive projects.
Organized successful events such as product launches and press conferences to create buzz around client brands.
Spearheaded community relations initiatives that demonstrated corporate social responsibility while elevating brand awareness among local audiences.
Built and maintained positive relationships with public by utilizing strategic plans.
Used various social media platforms for media and blogger outreach.
Conducted media relations and responded to media requests for information.
Supported public relations managers with writing, researching and preparation of materials
Facilitated press conferences and other outreach events to raise visibility of organization.
Meter Reader
Rappahannock Electric Cooperative
10.1996 - 01.1998
Collected and recorded meter readings to ensure accurate billing for customers.
Diagnosed and reported service interruptions, contributing to timely resolution of issues.
Maintained detailed logs of daily activities, enhancing operational efficiency through organized documentation.
Trained new employees on safe reading practices and effective route navigation strategies.
Supported efficient route planning with thorough documentation of meter locations and access points.
Attended safety meetings and took part in safety awareness trainings and programs.
Enhanced overall efficiency by utilizing handheld devices for quick data entry during site visits.
Contributed to safety initiatives by promptly reporting damaged or malfunctioning meters for repair or replacement.
Educated customers to provide information on energy conservation techniques.
Completed Collect and Disconnect orders daily
High School Substitute Teacher
Culpeper County High School
01.1995 - 06.1996
Implemented lesson plans to facilitate diverse learning styles and foster student engagement.
Adapted instructional materials for various subjects, ensuring curriculum alignment and accessibility for all students.
Monitored classroom behavior, maintaining a positive learning environment through effective conflict resolution strategies.
Collaborated with faculty to support student academic performance and address individual educational needs.
Customer Service Representative
Rite Aide Pharmacy
06.1990 - 06.1996
Processed customer transactions efficiently, ensuring accuracy in cash handling and register operations.
Assisted customers with inquiries, providing exceptional service and promoting loyalty.
Maintained cleanliness and organization of checkout area to enhance customer experience.
Implemented best practices for cash drawer reconciliation, enhancing financial accountability during shifts.
Worked flexible schedule and extra shifts to meet business needs.
Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
Set shelves according to planograms.
Stocked shelves after warehouse deliveries.
Education
Bachelor of Science - History & Social Science
Radford University
Radford, VA
05-1993
Skills
Communications development
Public relations
Information gathering
Crisis management
Internal communications
Event planning
Special project planning
Coordinating community events
Coordinating education programs
Following planograms to set retail shelves
Customer service experience in retail and electric distribution service
Working to resolve customer issues and complaints both in person and on social media