Hi, I’m
Brian Wong
Los Angeles,CA
The best way out is always through.
Robert Frost
Summary
Goal-oriented ecommerce and digital marketing professional with distinguished industry experience. With 13 years in the e-commerce industry, I have contributed to the success of some of the industry's fastest-growing companies. Expert in enhancing productivity and customer satisfaction while driving revenue and sales. A tenacious manager with a strategic and analytical approach to problem-solving, customer acquisition, and achieving profit targets. Recognized for talent in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
13
years of professional experience
Work History
Consuela
Director of E-Commerce
07.2022 - 10.2023
Job overview
- Orchestrated a comprehensive strategic e-commerce plan, integrating expertise in sales, marketing, technology, and management to deliver an unparalleled brand and shopping experience for customers.
- Supervised and oversaw KPI reports for digital marketing, ensuring comprehensive management of overall marketplace performance.
- Exceed sales goals for the first four quarters. Largest jump was 30% over the goal for Q4 of 2022 and 14% for Q1 of 2023.
- Led website replatforming initiative in Q3 of 2022, transitioning from a headless solution to a vertical Shopify site, resulting in significant improvements in overall site speed, page load times, ADA compliance and backend fluidity.
- Leveraged analytics to assess performance and identify opportunities for enhancements in merchandising, site activity, and user behavior.
- Directed integrated campaigns resulting in increased conversion rates, Average Order Value (AOV), and managed margin performance.
- Owned and managed Internet marketing solutions, social media integration, SEO, and various monitoring methodologies and analytics.
- Reduced paid search and social spend by 5% while still maintaining consistent revenue and traffic.
- Partnered with Sales and Allocation teams to develop quarterly targets and inventory forecasts, aligning with financial and operational goals.
- Led e-commerce strategy development, overseeing roadmaps, budgets, planning, and operational requirements, defining launch and sustain activities.
- Reported on business trends, providing insights and recommendations to the senior management team on maximizing results for the e-commerce business.
- Provided daily leadership and development for the direct team, fostering a culture of growth and excellence.
K-Swiss/ KSGB Global
E-commerce Manager
01.2020 - 06.2023
Job overview
- Directed and orchestrated the K-Swiss branch of e-commerce operations in the North American region, steering digital marketing strategies, product launches, and inventory management with a focus on driving revenue and customer engagement.
- Surpassed sales goals in 2020 by 11% and with major supply chain shortages and issues in 2021, was able to keep sales flat year over year with reduced inventory levels.
- Key liaison for digital assets and marketing strategies and distribution for EMEA and APAC regions.
- Successfully managed a comprehensive website redesign project, ensuring a modern and visually appealing online presence. Oversaw the update of website code by using the latest in UX and UI vendors and apps to further enhance the website.
- Directed a website overhaul project to ensure ADA compliance.
- Forecasted budgets and established goals by analyzing market trends, product launches, holidays, and inventory fluctuations, ensuring precise financial planning and strategic resource allocation.
- Developed and executed a comprehensive email marketing strategy, implementing advanced techniques such as email setup, segmentation, automated triggers, A/B testing, and robust reporting, resulting in significant improvements in email conversion rates being up 2% year over year.
- Spearheaded the establishment of a loyalty program, implementing targeted digital marketing strategies to enhance site retention and cultivate customer loyalty.
- Partnered with a digital ad agency to optimize paid search and social return on ad spend (ROAS), targeting methods within budget constraints to maximize online visibility and drive high-quality traffic.
- Managed seasonal product buying for e-commerce, optimizing seasonal buying strategies by leveraging sales data informed by historical data analysis.
Chan Luu
E-Commerce Operations Manager
06.2017 - 12.2019
Job overview
- Led daily operations, overseeing web product launches, website page changes, customer service, website Quality Assurance (QA), order fulfillment, and inventory management.
- Managed site migration from Big Commerce over to Shopify
- Created master spreadsheets from sales Purchase Orders (POs) for the web product catalog, coordinating asset needs with the Art Director and web production team.
- Collaborated with the Art Director and web production team to ensure timely and accurate product launches.
- Managed and organized all website inventory, reviewing levels and initiating replenishment orders for core items.
- Managed fulfillment team for daily e-commerce order shipments, ensuring quick and efficient fulfillment of all orders.
- Analyzed customer shipping behavior, reviewing navigation, categorization, and site search.
- Managed loss prevention issues and initiatives to minimize risks and enhance security.
- Led the Customer Service department, providing support in resolving customer issues and ensuring high-quality service delivery.
Charming Charlie
Web Administrator
04.2016 - 05.2017
Job overview
- Orchestrated the organization and maintenance of the marketing content calendar, overseeing updates to the website.
- Monitored website usage, conducted comprehensive assessments, and published reports highlighting key website metrics, leveraging data-driven insights to optimize the site's performance and user engagement.
- Served as the system administrator for the Content Management System (CMS), overseeing the platform's functionality and content deployment.
- Acted as the first-level contact for all website-related issues, resolving problems or managing escalations to technical teams, ensuring minimal disruption to business operations.
- Implemented effective search engine optimization strategies and managed paid search campaigns, significantly increasing site traffic.
- Supported CRM, Email, and Digital Acquisition teams by launching diverse marketing campaigns, ensuring cohesive messaging and brand consistency across all digital platforms.
Charming Charlie
Digital Marketing/ Digital Experience Coorinator
08.2014 - 04.2016
Job overview
- Coordinated the design, development, and content creation for website pages, ensuring a seamless user experience on both desktop and mobile platforms.
- Conducted website updates and performed administrative tasks using HTML and CMS, ensuring the site's functionality and visual appeal.
- Successfully launched the mobile platform for the e-commerce site, enhancing accessibility and user engagement on smartphones and tablets.
- Generated detailed weekly reports for SEO and SEM, providing insights and data-driven recommendations to optimize online marketing efforts.
- Supported CRM, Email, and Digital Acquisition teams by launching various marketing campaigns.
- Oversaw the online promotions calendar, aligning it with store operations and marketing initiatives.
Everly Clothing
Web Manager
04.2014 - 08.2014
Job overview
- Spearheaded the design and successful launch of an innovative in-house e-commerce whole sale platform. Expertly built and optimized the platform on the Magento framework, ensuring seamless functionality and user-friendly navigation.
- Crafted captivating designs and layouts for the online site and email blasts, ensuring visually appealing and engaging content.
- Directed all aesthetic choices for online branding, cultivating a cohesive and compelling brand identity across digital platforms.
- Authored compelling product style copy, email promotions, and website main pages.
Francesca's
Photo Coordinator/Photographer/Graphic Designer
05.2011 - 04.2014
Job overview
- Coordinated models, photographers, stylists, and hair and makeup artists for over 200 weekly and location shoots.
- Served as primary in-house photographer, capturing compelling brand-aligned images, and functioned as Secondary Director for photo shoots.
- Forecast and managed the department budget, overseeing present and future expenditures and optimizing resources for cost-effective solutions.
- Negotiated terms of contracts with vendors, contractors, and agencies.
- Led a team of photography editors, providing guidance and support.
- Collaborated with the e-commerce and Creative Service teams to devise creative strategies to attract new customers to the online boutique.
Education
California State University - Long BeachLong Beach, CA
Bachelor of Arts from Fine Arts- Photography
Los Positas CollegeLivermore, CA
Associate of Arts from Liberal Arts And Sciences
Skills
- Business Development and Planning
- Market Intelligence
- Marketing Strategy Development
- Sales Targeting
- Analytical Problem Solver
- Cross-Channel Marketing
- Inventory Management
- Data Analytics
- Sales Projections & Reporting
- Strategic Planning
- Customer Trend Analysis
- Brand Marketing
- Professional Relationships
- Operational Efficiency
- E-Commerce Strategy
- Strategic Vision
- Marketing Initiatives
- Promotional Events
- Cost Control
- New Business Opportunities
- Employee Engagement
- Business Objective Analysis
- Discount Planning
- Budgeting and Expenditures
- Business Analytics
- Digital Sales
- Client Base Retention
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of E-Commerce
Consuela
07.2022 - 10.2023
E-commerce Manager
K-Swiss/ KSGB Global
01.2020 - 06.2023
E-Commerce Operations Manager
Chan Luu
06.2017 - 12.2019
Web Administrator
Charming Charlie
04.2016 - 05.2017
Digital Marketing/ Digital Experience Coorinator
Charming Charlie
08.2014 - 04.2016
Web Manager
Everly Clothing
04.2014 - 08.2014
Photo Coordinator/Photographer/Graphic Designer
Francesca's
05.2011 - 04.2014
California State University - Long Beach
Bachelor of Arts from Fine Arts- Photography
Los Positas College
Associate of Arts from Liberal Arts And Sciences
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