Briana Griffin
Somerset,New Jersey
Summary
Motivated team member excelling in dynamic organizational environments, adept at conceptualizing and implementing innovative ideas for company growth. Demonstrates a blend of creativity and analytical skills in marketing and advertising initiatives.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Infinity Global
05.2023 - Current
- Owned social media presence across various platforms with over 30+ posts a week for four iconic brands and Increased revenue by 20% with the implementation of various marketplace channels.
- Initiated an affiliate program on Share-A-Sale, enlisting and building relationships with over 100 affiliates, increasing visibility and traffic by 50% during promotional periods.
- Established an Brand Ambassador Program, fostering a strategic partnership with the Miami Dolphins, increasing social media followers by 25%.
- Conducted in-depth analysis of email performance metrics and implemented A/B testing strategies for both copy and visuals leading to a 30% increase in email sign up forms.
- Enhanced website content and meta tags to optimize search engine visibility and elevate user experience. Revitalized website pages and collaborated with a developer to enhance user experience.
- Facilitated vendor souring and shipping for trade show materials.
Marketing Intern
TRUMPF Photonics Inc.
09.2022 - 05.2023
- Created various marketing campaigns and developed over 20 marketing data sheets communicating and creating strategic brand identity on laser product features and benefits to external customers
- Led a successful photoshoot hiring a photographer and collaborating with department heads to create a presentation for a TRUMPF showcase in February of 2023
- Partnered with TRUMPF HQ to create visuals and copy for a website for their Cranbury location to showcase products and services
- Launched SEA Campaigns to attract quality leads to the TRUMPF Photonics Inc
- Webpage.
Internship Experience
DANA Communications
01.2022 - 04.2022
- Collaborated with marketing associates to gain knowledge on the roles and responsibilities of an advertising agency
- Gained hands-on experience in planning, creating, and executing different strategies and campaigns to promote a company's product and services through media planning, media buying, graphic design, and SEM and SEO Marketing
- Built knowledge on mutual trust, confidence, complete transparency, and understanding between agency and client successful relationship.
Clerical Assistant
Rowan Student Government Association
11.2021 - 04.2022
- Provided support in promoting SGA events, programs, and services through ProfLink, social media, and graphic design of printed materials
- Enhanced staff and student experience through strong interpersonal and communication skills via telephone, email, walk-in reception, and referral within the SGA/Student Leadership Programs.
Education
B.S. in Advertising -
Rowan University
Glassboro, NJ05.2023
Skills
- Written and Oral Communication
- Microsoft, Excel, Word, Powerpoint
- Cross Departmental Collaboration
- Social Media - Hootsuite
- Email Marketing - Klaviyo
- Website Optimization - Shopify
- Google Analytics
Certification
- Inbound Marketing HubSpot
- Email Marketing HubSpot
- Google Analytics
Timeline
Marketing Coordinator
Infinity Global
05.2023 - Current
Marketing Intern
TRUMPF Photonics Inc.
09.2022 - 05.2023
Internship Experience
DANA Communications
01.2022 - 04.2022
Clerical Assistant
Rowan Student Government Association
11.2021 - 04.2022
B.S. in Advertising -
Rowan University
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