BRIANA HENDERSON
Marketing Professional
Sacramento,CA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Image Specialty Partners
08.2023 - Current
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Managed social media accounts for optimal audience engagement and increased online presence.
Marketing Consultant
Freelance
03.2020 - Current
- Improved brand recognition, amplified revenue, and achieved long-term business goals by leading corporate branding initiatives
- Stayed abreast with the latest market trends in writing compelling content and editing blog posts
- Increased traffic by demonstrating proficiency in utilizing Google Analytics and implementing SEO strategies
- Saved time and streamlined the process by creating social media calendars
- Preformed outside B2B sales meetings/calls, acquired new customers and created a full book of business.
Director of Marketing
Oak Ridge Winery
07.2019 - 03.2020
- Capitalized on industry's expertise in designing, proofing, and updating marketing materials.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
- Exhibited superior talents in creating point of sale for marketing campaigns and national and international promotions
- Grew digital footprint by expertly managing all corporate social media accounts and organizing contests that corresponded to marketing efforts
- Pioneered the development and implementation of a package redesign for multiple SKU products
- Made substantial contributions to retention and acquisition of on/off-premise accounts through account-specific material.
Director of Business Development
ZT Construction
04.2018 - 07.2019
- Promoted brand awareness and increased corporate revenue by formulating innovative marketing/sales strategy
- Allocated overall budget to orchestrate successful marketing activities for the greater Sacramento area
- Yielded positive results by monitoring market conditions, competitor edge, and customer behaviors
- Greatly surpassed corporate target sales goals by working collaboratively with managers and team members.
- Conducted comprehensive market research studies to identify untapped opportunities for growth within the industry landscape.
- Streamlined internal processes for improved efficiency, resulting in accelerated project completion rates.
- Secured new partnerships by identifying and pursuing potential collaborators within various industries.
Business Development Manager
HARBRO
12.2016 - 04.2018
- Received distinction for achieving significant increase in corporate profitability during the first year of tenure
- Presided over the creation and execution of actionable business plans and marketing strategies for the greater Sacramento area
- Secured new outside B2B sales through active prospecting, sales presentations, and one-on-one meetings
- Guaranteed client utmost satisfaction and met sales targets by acquiring large-volume and high-profile accounts while maintaining retention and loyalty
- Institutionalized beneficial referral systems by establishing long-term quality relationships with clients and key decision-makers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
Education
Bachelor of Arts (BA) - Communications and Public Relations
California State University, Sacramento (CSUS)
Skills
Microsoft Office Suite
Adobe Suite
Social Media Platforms
WordPress
Salesforce
Digital Marketing
SEO Optimization
Data Analytics
Public Speaking
Financial Reporting and Forecasting
Partnership Development
Customer Service
Accomplishments
- Successfully launched and executed a comprehensive marketing campaign resulting in increased brand awareness and a significant boost in sales revenue within a specific timeframe.
- Led the successful rebranding efforts of the company, including a complete overhaul of the brand identity, resulting in increased market share and positive customer perception. Secured new outside B2B sales through active prospecting, sales presentations, and one-on-one meetings.
- Developed and implemented a strategic digital marketing plan that led to increased online conversions and substantial growth in website traffic, contributing to revenue growth.
- Successfully managed a substantial marketing budget, optimizing resource allocation and achieving cost savings while delivering impactful marketing initiatives.
Timeline
Marketing Manager
Image Specialty Partners
08.2023 - Current
Marketing Consultant
Freelance
03.2020 - Current
Director of Marketing
Oak Ridge Winery
07.2019 - 03.2020
Director of Business Development
ZT Construction
04.2018 - 07.2019
Business Development Manager
HARBRO
12.2016 - 04.2018
Bachelor of Arts (BA) - Communications and Public Relations
California State University, Sacramento (CSUS)
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