BRIANA KEENE BRYANT
Andover,MA
Summary
Senior management communications professional with 15+ years of experience shaping corporate PR, brand storytelling, influencer marketing, communications, and social media for high-growth, consumer-facing organizations. Proven ability to translate product innovation, sustainability impact, and business strategy into compelling narratives that drive earned media visibility, executive thought leadership, and brand affinity. Trusted advisor to senior leaders with deep experience managing PR agencies, leading integrated communications programs, and stewarding brand reputation.
Overview
2018
2018
years of professional experience
Work History
Senior Manager, External Communications
BJ'S WHOLESALE CLUB
Marlborough, MA
- Lead enterprise external communications and PR strategy for a national retailer serving 8M+ members across 250+ locations in 21 states
- Own proactive earned media strategy across business, consumer, lifestyle, and sustainability narratives
- Serve as primary corporate spokesperson, executing 30–50 local and national broadcast segments annually
- Manage PR and social media agencies, setting strategy, priorities, and KPIs
- Develop narrative frameworks connecting company mission, innovation, and community impact
- Lead integrated communications tied to product launches, campaigns, and market expansions
- Partner cross-functionally with Marketing, Product, Legal, Digital, and Executive teams
- Oversee social media strategy driving 160% follower growth and engagement rates up to 2.75%
- Lead crisis communications planning and reputation management
- Directed flagship celebrity partnership with Kylie Kelce delivering 15M+ impressions, 5M+ video views and BJ’s top-performing Instagram video of 2025
- Built and scaled influencer program generating 50M+ impressions YoY
Senior Specialist, Social Media & Content Strategy
KEURIG DR PEPPER
Burlington, MA
01.2009 - 01.2018
- Led social media and content strategy for Keurig and Green Mountain Coffee across 14 channels
- Produced 5,000+ pieces of branded content annually
- Managed Keurig Blog editorial strategy generating 350K+ annual page views
- Recognized as part of leadership team named Top 10 Social Media Savvy Organization (Boston Business Journal)
- Managed and mentored a five-person writing team
- Supported national product launches and partnerships with Starbucks, Dunkin’, Lavazza, Snapple, Tazo, and Folgers
- Contributed to Keurig reaching 1M Facebook followers within two years
Education
Bachelor of Arts - International Affairs & Journalism
Northeastern University
Skills
- Corporate & Product PR
- Earned Media Strategy
- Executive & Thought Leadership
- Sustainability Storytelling
- Brand Activations
- Measurement & KPIs
- Media Relations
- Social Media Leadership
Timeline
Senior Specialist, Social Media & Content Strategy
KEURIG DR PEPPER
01.2009 - 01.2018
Senior Manager, External Communications
BJ'S WHOLESALE CLUB
Bachelor of Arts - International Affairs & Journalism
Northeastern University