Briana Mahida
Chalfont,PA
Summary
Resourceful MBA graduate with 6+ years of progressive experience in marketing and public relations. Creative and organized with proven strengths in project management, building client relationships and increasing business results. Meeting stakeholder needs using marketing technology and strategic plans.
Overview
6
6
years of professional experience
5
5
Certifications
Work History
SPECIALIST, MARKETING COMMUNICATIONS
Crane Payment Innovations
Malvern, PA
03.2022 - Current
- Conducted market research to develop insights into consumer preferences and behaviors and devised creative marketing initiatives to enhance brand awareness with a budget of $200,000.
- Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
- Assessed campaign performance using Google Analytics, Qlik and LinkedIn Campaign Manager to leverage industry insights and optimize future strategies that lead to CPI's strategic leadership positioning.
- Piloted the first LinkedIn paid advertising campaign for the company - driving lead generation and nurture of 10 sales-qualified leads into marketing automation and customer relationship management (CRM) platforms.
- Conceived new ideas that would help build brand awareness within the EV Charging and Gaming industries.
- Undertook the execution of impactful trade shows and special events in collaboration with cross-functional departments to promote products or services that resulted in a $2M sales opportunity.
MANAGER, DIGITAL MARKETING & GRAPHIC DESIGN
Wesley Enhanced Living
Warminster, PA
10.2021 - 03.2022
- Established advertising campaigns on multiple media platforms including television, print and digital channels.
- Initiated diverse graphic design and content marketing initiatives across 6 holdings, unifying direct mail, brochures, social media promotions, email and more.
- Improved marketing ROI and achieved $3M+ sales revenue by effectively nurturing leads through the sales funnel.
- Expanded personnel skill sets by training and mentoring new marketing team members.
- Presented marketing strategy updates to upper-level management.
- Maximized financial objectives by forecasting requirements, scheduling expenditures and preparing annual budgets.
- Completed frequent market research projects to identify and take advantage of unmet needs and emerging trends.
MARKETING COORDINATOR
Wesley Enhanced Living
Warminster, PA
09.2019 - 10.2021
- Developed and implemented marketing plans and strategies to boost company visibility.
- Crafted internal and external marketing communication and collateral pieces to support localized initiatives across 6 holdings.
- Executed competitive market research and analysis to support strategic marketing initiatives.
- Spearheaded development of creative materials such as brochures, flyers, and advertisements.
- Directed on-site photo shoots and staging and worked with graphic design, photography and production team members to revitalize online and print collateral.
INSTANT QUOTE MARKETING TEAM COLLEGE HELP
USLI
Wayne, PA
06.2018 - 05.2019
- Created customized campaigns using Constant Contact to target specific customer segments.
- Teamed up with senior leadership to plan and prepare for the semi-annual customer conference, resulting in 40+ registrations and ensuring its smooth execution and success.
- Maintained updated knowledge through continuing education and advanced training.
MARKETING & PUBLIC RELATIONS INTERN
YOakleyPR
07.2018 - 12.2018
- Evaluated opportunities for publicity through creative campaigns or initiatives.
- Interpreted market research to identify target audiences and develop public relations plans accordingly.
- Built monthly calendars outlining opportunities and social media and PR initiatives.
Education
MBA - Business Administration
Georgia Southwestern State University
Americus, GA12-2022
Bachelor of Arts - Business Administration And Management
Arcadia University
Glenside, PA05-2019
Skills
- Strategic Planning & Execution
- Lead Generation
- Stakeholder & Vendor Relations
- Marketing Analytics
- Brand Management & Awareness
- Public Relations
- Budgeting & Forecasting
- Campaign Management
- Content Development
- Graphic Design
- Marketing Automation
- Website Design
- Go-To-Market Strategy Development
- SEO Optimization
- Creative Direction
- Trade Show Management
Certification
- Email Marketing Certification - Hubspot, 2023
- Pragmatic Certification: Foundations, 2022
- Pragmatic Certification: Launch, 2022
- Digital Marketing Certification - Stukent Certification, 2021
- Adobe Creative Suite: Indesign CC Levels 1 & 2, 2019
Volunteer Experience
- The Barn at Spring Brook Farm (2023)
- Unite for Her (2023)
- Good Samaritan Services (2022)
Portfolio
Follow the link below to view portfolio of work:
- https://drive.google.com/file/d/1d0oK9a2z8XkuNOlEZJz2v5LHNa3vfbQL/view?usp=sharing
Timeline
SPECIALIST, MARKETING COMMUNICATIONS
Crane Payment Innovations
03.2022 - Current
MANAGER, DIGITAL MARKETING & GRAPHIC DESIGN
Wesley Enhanced Living
10.2021 - 03.2022
MARKETING COORDINATOR
Wesley Enhanced Living
09.2019 - 10.2021
MARKETING & PUBLIC RELATIONS INTERN
YOakleyPR
07.2018 - 12.2018
INSTANT QUOTE MARKETING TEAM COLLEGE HELP
USLI
06.2018 - 05.2019
MBA - Business Administration
Georgia Southwestern State University
Bachelor of Arts - Business Administration And Management
Arcadia University
- Email Marketing Certification - Hubspot, 2023
- Pragmatic Certification: Foundations, 2022
- Pragmatic Certification: Launch, 2022
- Digital Marketing Certification - Stukent Certification, 2021
- Adobe Creative Suite: Indesign CC Levels 1 & 2, 2019
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