Briana Martini

Brands(s): Cheesecake Factory at Home, Bays English Muffins, Goldminer, Wholesome Harvest, Emmy's Organics

• Responsible for omnichannel customer growth strategy, P&L, forecasting and account management for Emmy's Organics, The Cheesecake Factory at Home, Bays English Muffins, Wholesome Harvest and Goldminer brands
• Manage e-commerce accounts including Amazon 1P, Amazon Seller Central, Amazon Fresh, Instacart, and DTC business achieving increased sales and client retention
• Own omnichannel marketing support for key retailers like Walmart, Kroger, Whole Foods Market and more
• Manage relationships & performance of 3rd party support partners (advertising, SEO, creative agencies)
• Collaborate with cross-functional teams for successful product launches on e-commerce platforms and brick and mortar retails
• Streamline account management processes, improving overall efficiency and effectiveness
• Develop tailored marketing strategies for brands that have resulted in improved visibility and conversions
• Established strong relationships with key stakeholders to ensure proper account maintenance and support
• Monitor industry trends, identifying opportunities for growth within the omnichannel landscape
• Implemented effective pricing strategies that increased profitability without compromising customer satisfaction
• Conducted comprehensive performance analyses of e-commerce accounts, leading to informed decision-making and optimization efforts
• Manage promotional campaigns for brands, ensuring timely execution and positive results
• Optimized product listings through keyword research, increasing search result rankings and driving organic traffic growth
• Lead regular reviews of account performance metrics with leadership, maintaining transparency on progress toward goals while offering strategic guidance for improvement initiatives
• Trained new team members on best practices in e-commerce account management, fostering a culture of excellence within the organization
• Collaborate with web developers to improve user experience on brand websites, resulting in higher conversion rates
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction
• Incorporated e-commerce objectives in social media ad management
• Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers
• Support annual media planning process and media buying for digital content
• Collaborate with sales teams to identify hurdles and implement solutions

Brand(s): Emmy's Organics

• Responsible for customer growth strategy, P&L, and net sales goals
• Direct responsibility for budget, forecasting, sales metrics, overall performance for key eCommerce and Omnichannel marketing accounts including Amazon 1P, Amazon Seller Central, Amazon Fresh, Whole Foods Market on Amazon, Instacart, Walmart.com, DTC business
• Manage relationships & performance of 3rd party support partners (advertising, SEO, creative agencies)
• Business planning, terms & conditions negotiation
• Utilize tools & technology to win in eCommerce: Search, Navigation, Ratings & Reviews, etc
• Partner with supply chain team relating to in-stock rates, fill rates, and corrective actions
• Collaborate with Marketing on increasing conversion, deploying awareness tactics
• Report to team and leadership on performance metrics
• Support product innovation process start to finish and own eCommerce launch of all new products.
• Boosted online sales by implementing effective SEO strategies and optimizing product listings
• Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions
• Developed strategic partnerships with key vendors, expanding product offerings and securing favorable pricing terms
• Implemented A/B testing on website elements, improving user experience and increasing conversion rates.
• Met or exceeded sales goals and worked as team player in supporting other sales.

• General HR
• SHRM-CP Certified
• Managed full cycle of employee – recruitment, hire, onboard, evaluate, succession planning, termination, etc
• Managed performance review process
• Acted as onsite mediator and confidant for personnel issues at all staff levels
• Provided ongoing leadership training for management staff
• Worked collaboratively with supervisory staff to develop associate staff training
• Maintained compliance for Federal/State regulated trainings
• Created & presented findings on quarterly staff surveys
• Strategic planning for staff changes and new policies as needed for a growing team
• Development and roll out of all new employee perks & benefits including health insurance, 401k, PTO, etc
• Developed and manage pay ranges and grades
• Created & managed annual payroll budget
• Oversight of business and employee insurances; maintain company compliance
• Onsite business mentor and ally to all employees.
• Improved company culture by implementing diversity and inclusion initiatives.
• Developed employee engagement programs for increased job satisfaction and retention

• Assisted with Due Diligence process during acquisition (report generation, cross departmental communication, liaison between Emmy's team and Bimbo, etc.)
• Maintain company insurance (GL, Liability, Recall, Worker's Comp, etc.)
• Manage team calendar (PTO, team meetings, etc.)
• Create meeting agendas, act as meeting facilitator as needed
• Act as sounding board for personnel issues, project ideas, roll out of new policies, etc
• Communicate to team on behalf of CEO, and bring issues proactively/as needed to CEO
• Strengthened interdepartmental collaboration through effective communication between the CEO and other senior executives
• Supported successful project outcomes by tracking progress, providing status updates, and identifying potential roadblocks for the CEO's attention
• Assisted in budget management by monitoring expenses, reconciling financial reports, and making recommendations for cost savings where appropriate.

• Managed Amazon Seller Central sales, advertising, brand presence, etc
• Led trade show, demo program initiatives
• Created internal processes to support project development (Gantt charts, scheduled meetings, created agendas & timelines, etc.)
• Partnered cross functionally on new product innovation, new product launches, etc
• Managed customer service process, direct report
• Managed DTC fulfillment process, direct report.
• Established effective communication among team members for enhanced collaboration and successful project completion.

• Created & managed national demo program
• Managed, executed email campaign creative & strategy
• Launched brand portfolio on Amazon Seller Central, managed 3rd party advertiser support
• Designed DTC website; managed content, PDPs, functionality
• Fulfilled DTC orders, created standardized process for fulfillment & inventory
• Planned & executed trade show presence
• Partnered cross functionally on new product innovation, new product launches, etc
• Managed customer service communications; developed standardized process for phone & email.
• Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
• Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
• Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
• Utilized Adobe Photoshop and Illustrator to design and create print and digital advertising materials.