Open To Work
Briana Rabiola
Chicago,IL
Summary
Dynamic Social Media Manager with a proven track record at excelling in brand growth, community building, content development, and data analysis. Spearheaded campaigns that significantly boosted engagement and drove action. Adept at fostering community relations, ensuring impactful connections and driving impact.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Social Media Manager
American Association of Nurse Anesthesiology
Rosemont, IL
09.2021 - Current
- Own day-to-day management of all social platforms including strategy, content development, scheduling, posting, and reporting.
- Developed and maintain Social Media Ambassador Program.
- Plan, manage, and execute campaigns and promotions across teams to drive awareness, engagement, conversion, and advocacy.
- Proactively identify opportunities for campaigns that integrate with other PR/Marketing activities and larger business goals.
- Track social media activity, analyzing metrics, generating reports, sharing insights.
- Manage the social community: listen, respond, ask questions and engage the audience
Digital Marketing Manager
KOHA
Chicago, IL
09.2017 - 09.2021
- Developed and managed brand identity and web presence including social media, website, third-party review sites, ads, blogs, research & analytics, and press/media.
- Led app redesign that boosted traffic and leads
- Created strategic email campaigns with Hubspot & MailChimp by optimizing subject lines, copy, CTA, and overall design increasing engagement rates and lead generation.
- Monitored local press coverage, wrote press releases, and engaged with the local community at sponsored events, nonprofit & business affairs, and school district meetings.
- Extensive experience with serving as an educator, consultant, and account manager for small businesses, startups, agency partners, and nonprofit organizations.
- Delivered superior service through customer inquiries, partner relationships, tech support, and community relations to retain and expand the relationship with new and existing clients and partners.
Social Media Coordinator
Diamond Produce Holdings
Chicago, IL
05.2018 - 01.2019
- Managed daily social media interactions to foster community engagement and customer relations.
- Developed engaging content for social media platforms to increase brand awareness.
- Collaborated with Sales team which increased leads and brought in new customers and partners.
- Planned, scheduled, and executed social media and email strategy.
- Digital branding for company and CEO.
- Facilitated recruitment and outreach efforts for new hires.
Social Media & Events Coordinator
FREE Reentry
Chicago, IL
06.2017 - 10.2017
- Created compelling and creative content, information, and stories for social media & website.
- Successfully created and led the communications plan for a tri-city walk in coordination with city leaders in LA, NYC, and Chicago.
- Held strategy & planning sessions with CEO, Communication, and Media teams.
- Collaborated with Communications team to design and write copy for website.
- Developed and maintained partnerships with local organizations and agencies.
Marketing & Public Relations Director
Alpha Phi Omega National Service Fraternity, Alpha Alpha
Champaign, IL
08.2014 - 05.2017
- Created the marketing & branding guidelines, social media channels, and Marketing Handbook for our chapter's future leaders on best practices, brand guidelines, etc.
- Directed 5 chair officers and 2 committees to create & implement advertising, maximize online presence, and promote the chapter of over 900 members to the campus, community, and nationally.
- Effectively organized and implemented different leadership, fellowship, and service programs and events with community partners, campus and administration, and the National Fraternity.
Education
Bachelor of Science - Clinical Psychology
University of Illinois At Urbana-Champaign
Champaign, IL01-2017
Skills
- Social Media
- Content Development
- Data Analysis
- Public Relations
- SEO
- Email Marketing
- Copywriting & Editing
- Blogging
- HubSpot
- Scheduling Tools
- Asana
- Analytics reporting
Certification
- Asana Ambassador, July 2022
- HubSpot Inbound Sales Certification, December 2020
- HubSpot Social Media Marketing Certification, December 2020
Accomplishments
- MarCom Gold Award, “Nurse Anesthesiology Is” social media campaign
- Communicator Excellence Award, "Nurse Anesthesiology Is" social media campaign
- Viddy Award, CRNA Week 2023 Reel
- MarCom Platinum Award, CRNA Week 2023 Campaign
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkLocation Preference
RemoteHybridTimeline
Social Media Manager
American Association of Nurse Anesthesiology
09.2021 - Current
Social Media Coordinator
Diamond Produce Holdings
05.2018 - 01.2019
Digital Marketing Manager
KOHA
09.2017 - 09.2021
Social Media & Events Coordinator
FREE Reentry
06.2017 - 10.2017
Marketing & Public Relations Director
Alpha Phi Omega National Service Fraternity, Alpha Alpha
08.2014 - 05.2017
Bachelor of Science - Clinical Psychology
University of Illinois At Urbana-Champaign