Summary
Overview
Work History
Skills
Timeline
Generic

Briana Scherr

Rochester,MN

Summary

Experienced, with a wide variety of skills in different areas of administration, office, reception, sales support, and purchasing. Go getter attitude with a high ability to satisfy management on all levels whether in an individual or team atmosphere. Attention to detail and prioritizing to meet corporate/ client deadlines and expectations in any type of assignment. Always eager to work hard, learn more, and help others.

Overview

10
10
years of professional experience

Work History

Account Executive

Reagan Outdoor Advertising
9 2022 - 03.2024
  • Maintained updated knowledge of changing industry, standards and trends related to accounts.
  • Utilized CRM to collect, organize and manage sales data and customer information.
  • Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
  • Collaborated with key decision makers to identify opportunities and develop ideas to deliver sales results.
  • Developed sales pipeline by cold-calling, canvassing and obtaining referrals.
  • Prepared sales presentations or proposals to explain product specifications or applications.
  • Attended various networking events to identify sales opportunities and build relationships.
  • Increased profitability within accounts by cross-selling additional products.
  • Gathered company and contact information to compile data for current and potential customers.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.

Senior Account Planner

Spectrum Reach
03.2019 - 06.2022
  • Proactively pulls information from Client Needs Analysis and works with Account Executives to understand client marketing objectives
  • Create effective data driven multi-screen advertising schedules for all clients
  • Utilize Kantar, Polk, Nielsen, Comscore, Set Top Box data and other research metrics to make proposal recommendations
  • Create presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients
  • Maximize inventory usage to ensure proposal delivery
  • Create an open honest communication line with all Account Executives
  • Able to sell through the rationale of each campaign recommendation for the Account Executive to deliver to the client and be grounded in research and data to achieve client objectives
  • Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules
  • Educate AE’s and clients on best practices surrounding multi-screen campaigns
  • Partner with Account Executives to review and evaluate campaign effectiveness, driving account strategy for retaining clients and positioning new business
  • Work closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately

Sales Assistant/Account Executive

Fairway Outdoor Advertising, LLC
12.2017 - 01.2019
  • Performs weekly update of inventory of all reports on Inventory Management System
  • Create advertising/media kits
  • Conduct research on current and potential clients as well as market trends
  • Develop inventory maps to aid in the selling process
  • Conducted daily cold calls and telephone contacts and followed up weekly to expand pipeline of prospective clients.
  • Drove and conducted marketing research to keep abreast of industry and competitive trends, outlooks and innovations.
  • Introduced new business opportunities based on research and networking and developed formal sales plans for management consideration.
  • Cultivated and developed client relationships to enable sustained revenue growth.
  • Negotiated contracts, closed agreements and supported sales team in new product launches.
  • Prepared quotes for potential clients, upselling special packages and maintaining high levels of accuracy.
  • Drove new business development and client acquisition through cold calling, lead generation and exceptional service.
  • Maintained updated knowledge of changing industry, standards and trends related to accounts.
  • Identified prospects and initiated sales proposals to close new business.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Prospected new clientele through networking, cold calling, canvassing and referrals.
  • Identified client business needs by gaining understanding of goals, objectives and processes.

Purchasing Agent

Aerial Industries
05.2017 - 12.2017
  • Government contracted reseller and supplier
  • Prepared, coordinated and communicated price quotes, terms of sale, delivery dates and service obligations to customers and contractors.
  • Analyzed competitive prices, products and market-related information.
  • Worked with shipment companies to manage distribution.
  • Designed pricing models for quotations.
  • Work with contracts totaling over $20 million
  • Create purchase orders, sales orders, invoice sales orders, sourcing items for quotes and purchases
  • Create spreadsheets to manage incoming sales data
  • Follow up with vendors to ensure product is delivered in timely and professional manner
  • Inventory, Shipping/Receiving
  • Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
  • Maintained complete documentation and records of all purchasing activities.
  • Determined lowest possible cost, factoring in quality and reliability and negotiated favorable contracts.

Sales Support Specialist

Shore Solutions
03.2016 - 05.2017
  • Government contracted reseller and supplier
  • Processed leads in CRM, managed correspondence and generated reports and other data to track sales goals and targets.
  • Supported office operations, managed client correspondence, tracked records and handled internal communications.
  • Worked professionally to handle client, vendor and public guest requirements.
  • Provided product shipment logistical support and quality control by coordinating with vendors, resulting in increased revenue.
  • Work with contracts totaling over $55 million
  • Create sales orders, invoice sales orders, sourcing items for quotes
  • Create spreadsheets to manage incoming sales data
  • Follow up with vendors to ensure product is delivered in timely and professional manner

Lead Bartender

Ye Olde Plank Inn
04.2012 - 02.2016
  • Talked easily with patrons to build rapport and earn repeat business.
  • Operated cash register and Point of Sale (POS) system for transactions and made proper change for cash transactions.
  • Met customer, business operations and server needs with minimal errors or delays.
  • Stocked bar with beer, wine, liquor and related supplies.
  • Restocked beer and liquor regularly and after special events.
  • Managed bar area, cocktail design and menu and handled inventory, regulation compliance and customer relationships.
  • Monitored patron alcohol consumption to encourage safety.
  • Ordered and maintained inventory of bar products, alcohol, soft drinks and supplies to drive high volume of sales.
  • Trained new bartenders on drink preparation and upselling techniques.
  • Created signature beverages to increase revenue and patron loyalty.
  • Checked customer IDs per day to verify legal age of customers.
  • Lowered liquor costs by training bar staff on precision pouring and waste reduction.

Sales Manager

IB Local News
02.2014 - 10.2014
  • Made cold calls to local businesses to solicit ads in newspaper
  • Managed sales associate(s), oversaw the hiring and termination of employees as needed
  • Contributed to the designing of the newspaper through editing and construction of each edition
  • Handled accounting and financial aspects of the company
  • Maintained professional network of potential clients and business opportunities.
  • Created and finalized quotes to complete deals between company, vendors and customers.
  • Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
  • Formalized sales process to enhance operations and promote acquisition of new customers.
  • Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Handled customer relations issues, enabling quick resolution and client satisfaction.

Skills

Analytical

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Timeline

Senior Account Planner

Spectrum Reach
03.2019 - 06.2022

Sales Assistant/Account Executive

Fairway Outdoor Advertising, LLC
12.2017 - 01.2019

Purchasing Agent

Aerial Industries
05.2017 - 12.2017

Sales Support Specialist

Shore Solutions
03.2016 - 05.2017

Sales Manager

IB Local News
02.2014 - 10.2014

Lead Bartender

Ye Olde Plank Inn
04.2012 - 02.2016

Account Executive

Reagan Outdoor Advertising
9 2022 - 03.2024

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Briana Scherr