Briana Zvorak
Aurora,Colorado
Summary
Versatile Managing Director with proven abilities across all levels of organizational management, with expertise in Marketing and Communications. Talented in fostering partnerships, overseeing personnel, developing vision and creating tactical plans to meet strategic goals. Accomplished in working with leaders to establish organizational goals and devise strategies driving revenue generation and brand awareness.
Overview
8
8
years of professional experience
Work History
Director of Operations
Colorado Arts Productions/ Imagine Agency
06.2022 - Current
- Spearheaded comprehensive operational strategies, enhanced HR processes, recruitment efficiencies -optimizing organizational performance
- Led marketing team to collaboratively engineer digital and traditional strategies, elevating service offerings and client engagement across diverse portfolios
- Directed web development team ensuring quality and timely deliveries
- Led cross-functional teams for successful completion of projects, resulting in increased productivity
- Managed the development of compelling creative marketing materials catering to large-scale conferences
- Associate producer for live event shows at conferences for legislators, executives and shareholders
Marketing and Web Development Manager
Colorado Arts Productions/ Imagine Agency
10.2021 - 06.2022
- Crafted and executed digital marketing campaigns which boosted brand awareness and customer engagement
- Leveraged data analytics to refine marketing strategies, driving enhanced campaign performance and ROI
- Produced email strategies and drip campaigns which expanded client subscriber base by 25%
- Conducted market research which identified emerging trends and deployed marketing funnels that substantially grew client base
- Oversaw website development and managed online content
- Crafted well-written, targeted content for client websites and social media ads based on relevant market research for optimal audience engagement and increased online presence.
- Production coordinator on video production shoots; coordinated project teams, contractor and vendors crews
Marketing Coordinator
Campos EPC
02.2020 - 10.2021
- Managed social media platforms and content creation
- Designed tailored LinkedIn content, growing followers by 50% and engagement by 20%
- Organized development of updated brand standards and the brand identity for a new subsidiary
- Designed brochures, cut sheets, presentations and client reporting templates
- Managed company and subsidiaries’ websites
- Led web developer vendor in overhaul of website design and functionality and development of a new website for subsidiary
- Developed landing pages using WordPress, HTML and CSS along with written content targeting our key words
- Spearheaded implementation of Google Analytics and Google Ads in Marketing initiatives
- Generated Analytics and Search Console reports for leadership
- Analyzed data and recommended marketing strategy adjustments
- Developed content for ads promoting specific work-streams including articles and infographics
- Implemented metrics-driven reporting to analyze campaign performance and inform future decision making.
Marketing and Communications Director
Restoration Community Church
01.2018 - 01.2021
- Oversaw digital marketing and content creation
- Managed email marketing with 10+% increase in open rates
- Built the social media content creation team
- Increased in-house social media content creation and grew following by 20%
- Developed conversion funnels using social media, email and Google to drive website traffic and foot traffic
- Filmed and edited basic social media videos
- Coordinated with videographers for larger projects
- Implemented communication distribution tactics within religious organizations
- Supervised print design and direct mail campaigns
- Redesigned and streamlined church’s application resulting in 15% more users
- Managed contact database; developed reports, maintained customer profiles
Project Manager
Unthink Solutions
01.2016 - 12.2017
- Compiled market research data to aid in design of marketing strategies
- Designed websites, landing pages, and Facebook ads using WordPress, Leadpages, and Facebook Business Manager
- Maintained clear communication with clients to ensure smooth marketing strategy implementation
Education
Bachelor Of Science - Biology
University of Denver
Denver, Colorado05.2016
Skills
- Adobe Creative Cloud
- Microsoft Office
- Digital Marketing
- Social Media Marketing
- Social Media Platforms
- Data Analytics
- Staff Management
- Marketing Campaign Development
- Market Data Collection
- Brand Development
- Market Analysis
- Corporate Communications
- Event Planning
- Email Marketing
- Google Analytics
- Microsoft SharePoint
Timeline
Director of Operations
Colorado Arts Productions/ Imagine Agency
06.2022 - Current
Marketing and Web Development Manager
Colorado Arts Productions/ Imagine Agency
10.2021 - 06.2022
Marketing Coordinator
Campos EPC
02.2020 - 10.2021
Marketing and Communications Director
Restoration Community Church
01.2018 - 01.2021
Project Manager
Unthink Solutions
01.2016 - 12.2017
Bachelor Of Science - Biology
University of Denver
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