Brian C. Hofmann
Summary
Results-accomplishing, strategic media and omni-channel marketing professional, with a proven track record, seeking challenging role to leverage skills in optimizing digital and marketing campaigns to contribute and build organizational success.
Overview
5
5
years of professional experience
Work History
Marketing & Digital Manager
Nordstrom, Inc.
03.2021 - Current
- Directed full-funnel omni-channel customer and marketing strategy for $200M business unit across n.com, email, organic social, in-store events, and all paid media
- Analyzed n.com business leveraging multi-channel reporting demand-driving actions
- Created, pitched and sold $5M of vendor-funded media through Nordstrom Media Network in FY 2023
- Managed marketing and digital merchandising partnerships with top volume brands, managing marketing budgets, briefing digital and OOH media, launching partnerships, and planning owned-channel promotions, events and influencers
- Led DEPT creative agency relationship establishing review & delivery processes for 500+ multimedia assets
- Drove cross-departmental collaboration with focus on quality service
- Improved all keyword relevancy, content and branding to achieve optimal search goals
- Championed innovative ideas for new campaigns that contributed to driving significant growth in key performance metrics
Manager-Customer Acquisition & Activation Strategy
Nordstrom, Inc.
- Streamlined new Customer Health org to fix customer retention loss, specifically activating 1 trip to 2+ trip customers
- Led 29 customer activation tests across 12 sprints, cross divisions with CRM, supply chain, operations, paid media teams activating 6% increase in Nordstrom customers
- Implemented new sprint framework for 12-person working group and communications plan for xdiv orgs
Digital Marketing Specialist
Nordstrom, Inc.
- Managed full-funnel optimization and strategy for Nordstrom Social budget of $1M per week with Meta, Snap, TikTok, Pinterest
- Created and launched Nordstrom, Inc on TikTok growing ad recall 325%, awareness 220% , and favorability 166% quarter-over-quarter in inaugural fiscal half
- Planned and executed campaigns for Nordstrom brand across multiple business priorities including Nordstrom Anniversary Sale, young adult customer acquisition, beauty, active wear and seasonal fashion
Advertising & Social Media Specialist
United Airlines
12.2018 - 03.2021
- Developed & executed a 270% increase in reach, 167% increase in engagement on social platforms and 2-fold increase in media coverage from 2020 International Route Launch Announcement
- Led and developed partnerships including Be The Match, Rise Against Hunger, Miles4Migrants, etc
- Created & produced social video series, "Hub Quirks"
- Managed Pride Campaign across all socials, employee communications and advertising channels
Education
Bachelor of Science - Medill School of Journalism, Integrated Marketing
Northwestern University
Evanston, IL06.2018
Timeline
Marketing & Digital Manager
Nordstrom, Inc.
03.2021 - Current
Advertising & Social Media Specialist
United Airlines
12.2018 - 03.2021
Manager-Customer Acquisition & Activation Strategy
Nordstrom, Inc.
Digital Marketing Specialist
Nordstrom, Inc.
Bachelor of Science - Medill School of Journalism, Integrated Marketing
Northwestern University
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