Brian Cusicanqui

• Oversaw entire product deployments from vision and creation to rollout and delivery.
• Consulted with clients on business issues and developed innovative proposals.
• Achieved client vision and marketing objectives by collaborating with various departments.
• Identified appropriate marketing channels and target customers for campaigns.
• Introduced new methods, practices, and systems to reduce turnaround time.

* Completed my first full product build out - Web and mobile app Android & iOS valued at $1.1 million.

• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
• Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
• Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
• Communicated business performance, forecasts and strategies to investors and shareholders.

* Created and delivered on go to market strategy, leading to over 1 million subscribers within the first 3 months of alpha release. Built and managed teams across 7 countries.

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Traveled to promote current programs and drive marketing through trade shows and industry conferences.
• Collaborated with developers, advertisers and production managers to market products and services.
• Identified value propositions and key messages for company marketing campaigns.

* New York Deli & VR Spaceout are 2 separate brands that offered different services. NY Deli is a deli that specializes in bagels and gourmet sandwiches, first deli provider in Ho Chi Minh City. VR spaceout was a gaming arcade and was the first of it's kind in Ho Chi Minh City, Vietnam.

• Conducted target market research to scope out industry competition and identify advantageous trends.
• Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Established, optimized and enforced business policies to maintain consistency across industry operations.
• Identified business development challenges and customer concerns for proactive resolution.

* Secured pre-seed funding, and business opportunities.

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Planned and executed events and marketing programs to increase qualified leads.
• Maintained reporting and developed actionable insights to continually improve branding efforts.

* Achieved a pipeline of $200k in revenue and introduced new technologies and industry products to emerging markets in Southeast Asia that Bench Media offered.

• Built and managed sales funnel using metrics to forecast achievements and measure goals.
• Coordinated full sales operations within assigned region.
• Created regional sales plans and quotas.
• Forecasted annual, quarterly and monthly sales goals.
• Identified new product opportunities and target customers.

* Led the transition of clients and publishers to a new client-facing reporting platform, tripled company revenue within 3 months, unlocked new business opportunities and expanded client portfolio by 2x.

• Client and team management, strategy, and business and product development
• Met with customers to understand business strategies, priorities and needs as well as anticipated forthcoming business opportunities.
• Developed forecast and yearly budgets for accounts with focus on maximizing profitability.
• Built long-term customer relationships with business leaders and contacts.
• Oversaw global product development and partner relationships, enabling footprint expansion into new markets.

*Developed new data structures, managed a $2M/month budget, reduced CPA by half, and expanded client into other digital channels.

• Oversaw SEM, Social, and Display markeing activities
• Monitored key performance indicators and built processes to support partner performance and growth.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Managed team engaged in ongoing product optimization, account management and ad placement.

* Manged the largest client in the agency with campaigns running across 60 different countries with different KPI targets and PPC strategies.

• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Created Pay-Per-Click campaigns to drive targeted traffic to company website.
• Tracked and capitalized on emerging industry trends to boost campaign performance.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.