Summary
Overview
Work History
Education
Skills
Quote
Awards
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Brian Evin Haynes

Brian Evin Haynes

Experiential Events & Marketing Leader

Summary

Strategic events and marketing professional with deep expertise in retail and financial services. Deliver immersive programs that boost brand loyalty, customer engagement, and enterprise growth. Lead executive summits, experience centers, and event portfolios aligned with business goals. Align cross-functional teams to create personalized customer journeys. Guide creative teams and agencies in crafting impactful experiences. Specialized in experience design, journey mapping, and executive engagement.

Overview

13
13
years of professional experience

Work History

Brand Experience, Global Events Manager

NCR Atleos
09.2023 - Current

• Orchestrated 25 high-quality industry trade shows, customer experience center briefings, and corporate events annually utilizing $1.5M budget, generating 5 times return on investment.

• Directed groundbreaking 13-month guerilla marketing initiative on streets of New York City during pandemic, driving $17M in annual growth through innovative engagement and branding strategies.

• Led integrated North America marketing efforts, driving 400% ATM estate growth, from 56K to 285K locations, while significantly expanding brand visibility and market share.

• Produced high-profile NASDAQ Investor Day event for Cardtronics, showcasing strategic vision and organizational value—directly influencing the company’s acquisition by NCR.

Director of Marketing Strategy

NCR Corporation, Cardtronics Division
06.2021 - 09.2023

• Acquisition of Cardtronics by NCR Corporation.

• Orchestrated 25 high-quality industry trade shows, customer experience center briefings, and corporate events annually utilizing $1.5M budget, generating 5 times return on investment.

• Directed groundbreaking 13-month guerilla marketing initiative on streets of New York City during pandemic, driving $17M in annual growth through innovative engagement and branding strategies.

• Led integrated North America marketing efforts, driving 400% ATM estate growth, from 56K to 285K locations, while significantly expanding brand visibility and market share.

• Produced high-profile NASDAQ Investor Day event for Cardtronics, showcasing strategic vision and organizational value—directly influencing the company’s acquisition by NCR.

Education

Texas Christian University
Ft. Worth, TX

Skills

Stakeholder management

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Quote

Don't be distracted by criticism.Rememberthe only taste of success some people get is to take a bite out of you.
Zig Ziglar

Awards

  • Customer Experience Day - NCR Atleos
  • Values Champion - NCR Corporation, Cardtronics Division
Brian Evin HaynesExperiential Events & Marketing Leader
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