Brian Evin Haynes
Retail Marketing & Events Leader
Summary
Accomplished and dynamic event marketing professional with over 13 years of experience orchestrating enterprise-scale conferences, trade shows, and corporate events. Proven track record of delivering high-impact, meticulously planned events while bringing an agile and innovative approach to logistics, brand engagement, and stakeholder satisfaction. Adept at leading cross-functional collaboration, seamlessly navigating fast-paced environments, and driving creative solutions that elevate event experiences. Excited to leverage deep industry expertise and a proactive mindset to execute world-class experiences aligned with strategic goals.
Overview
13
13
years of professional experience
1
1
Certificate
Work History
Brand Experience, Global Events Manager
NCR Atleos
09.2023 - Current
- Manages collaboration efforts for the enterprise, organizing cross-functional teams, including but not limited to Sales, Creative, Brand, Integrated Marketing, Social Media, Public Relations, IT and Legal departments, to develop cohesive event assets, messaging, and rehearsals for speakers and demonstrators that align with brand identity, business objectives, and a polished presentation to attendees and audiences.
- Mentors a team of 3 event coordinators in the successful planning and execution, reporting, and post-event exercises required for large-scale conferences, trade shows, and corporate gatherings
- Responsible for generating 5 times the return on investment for event expenditures through targeted event execution that effectively showcases the company's products and solutions to financial institutions and retail clients.
- Directed the company's highly successful 'coming-out party' at its first industry event—featuring two branded exhibition booths, an exclusive innovation lab with pre-scheduled tours, speaking sessions and presentations, a by-appointment executive meeting room, and a dedicated evening customer networking event to strengthen client relationships.
- Negotiated and secured sponsorships from prominent industry partners, strengthening event credibility and unlocking substantial new revenue opportunities through strategic brand alignment and partnership engagement.
Director of Marketing Strategy
NCR
06.2021 - 09.2023
- Acquisition of Cardtronics by NCR
Director of Marketing Strategy
Cardtronics
03.2012 - 06.2021
- Planned and executed 20+ high-quality industry trade shows and corporate events annually from a $1.2M budget.
- Directed a groundbreaking 13-month street activation initiative in New York City during the pandemic, driving $17M in annual growth for MasterCard and Allpoint partnerships through innovative engagement and branding strategies.
- Strategically negotiated with vendors and suppliers to optimize booth designs and secure competitive pricing and value-added services, ensuring seamless execution and premium quality for high-profile trade shows and corporate events.
Education
Texas Christian University
Ft. Worth, TXCertification
Certified Trade Show Marketer (CTSM) - In progress (27 of 28 credits earned)
Accomplishments
- Planned, managed, and executed 20+ trade shows and corporate events annually over the course of 13 years, driving brand engagement and strategic business growth across the retail, financial services, and ATM industries.
- Orchestrated a 13-month street activation in NYC during the pandemic, fueling $17M in annual growth for MasterCard and Allpoint partnerships through innovative engagement and branding strategies.
- Led Cardtronics' highly successful NASDAQ investor day event, showcasing strategic vision and organizational value—directly influencing company's acquisition by NCR.
- Played a pivotal role in expanding the ATM estate from 56K to 285K locations, driving strategic growth through acquisitions and operational efficiencies.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Don't be distracted by criticism.Rememberthe only taste of success some people get is to take a bite out of you.
Zig Ziglar
Awards
- Customer Experience Day - NCR
- Values Champion - Cardtronics
- Rookie of the Year - 7-Eleven
- Best New Program - 7-Eleven
- People's Choice - RadioShack
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