Brian J. Miller, MBA
Orange County,CA
Summary
Accomplished development & marketing professional with 15 years' experience in managing accounts, developing markets, business performance tracking, project management, and leveraging client relationships. Adept in analytical thinking, strategic market planning, leadership, and maximizing opportunities for financial growth.
Overview
8
8
years of professional experience
Work History
Regional Franchise Development Manager - Western US
Yum! Brands - Kentucky Fried Chicken
10.2022 - 07.2024
- Act as corporate liaison for franchise development activity - 76 KFC franchisees that include 1,200+ assets across 20 states.
- Achieved $1.5MM+ AUVs for 101 net new units from 2022-2024; resulting in system average growth, franchise profitability, CAPEX reduction, and expedited payback on ROI.
- Manage and support all phases of franchise development process. This includes market planning, site selection and approval, real estate contracts, permitting, construction, operation support, and turnover/grand opening on projects from inception.
Market Development Associate - Los Angeles Region
PepsiCo - Gatorade Sports Company
12.2018 - 10.2022
- Responsible for the development of customer specific plans that lead to the achievement of AOP objectives.
- Territory delivered +$350M net revenue in 2021.
- Coordination of product ordering, athletic compliance, marketing, forecasting, and account development (High Schools, Colleges & Universities, and Gym/Fitness Studios).
Customer Development Manager - Orange County, CA
PepsiCo
02.2016 - 12.2018
- Drive incremental volume and margin growth by selling across multiple product lines to CPG key operators, distributors, and key segments (Retail, K-12, College & Universities, Healthcare, and Corporate Dining).
- Accountable for the identification of selling opportunities, analyzing financial data, and executing GTM strategies resulting in +20% volume growth over two years.
- Understanding customer contracts, market conditions, monitoring competitive activity, and creating an effective marketing strategy through innovation and POP/POS.
Education
Master of Business Administration -
Grand Canyon University
Phoenix, AZ06.2020
Skills
- Sales and marketing management
- Account management & development
- Market planning
- Project management
- Strategic thinking
- Leadership
- Financial growth optimization
- Analytical thinking
- Client relationship management
- Business performance tracking
- Franchise development
- Real estate contracts
- Construction management
- Operation support
- Customer-specific planning
- Product ordering
- Forecasting
- Volume and margin growth
- GTM strategies
- Financial analysis
- Competitive analysis
- Marketing strategy
Timeline
Regional Franchise Development Manager - Western US
Yum! Brands - Kentucky Fried Chicken
10.2022 - 07.2024
Market Development Associate - Los Angeles Region
PepsiCo - Gatorade Sports Company
12.2018 - 10.2022
Customer Development Manager - Orange County, CA
PepsiCo
02.2016 - 12.2018
Master of Business Administration -
Grand Canyon University
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