Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Brianna Allison

Grove City

Summary

Marketing leader with 15+ years driving B2B and B2C growth through email marketing, eCommerce, and AI-powered campaign optimization. Proven track record in building high-performing teams, leading CRM implementations (Salesforce, Pardot, HubSpot), and delivering data-driven strategies that boost engagement and revenue. Skilled in marketing automation, conversion optimization, cross-channel marketing, and agile team leadership. Recognized for innovation and excellence in digital transformation.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Senior Manager, Email Marketing

Covetrus
01.2021 - Current
  • Manage a team of developers and specialists to deliver high-impact B2B email campaigns that consistently surpass industry open and click-through rate benchmarks.
  • Successfully implemented Salesforce Account Engagement (Pardot), optimizing team workflows and platform adoption across departments.
  • Increased open rates by 15% through improved segmentation, design optimization, and A/B testing strategy.
  • Championed AI integration efforts, resulting in streamlined reporting processes and more accurate campaign performance analysis.
  • Partnered with eCommerce to launch an abandoned cart email strategy, resulting in a 50% increase in monthly revenue.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.

Digital Content Specialist

Covetrus
01.2017 - 01.2021
  • Developed a monthly customer newsletter that boosted promotional sales by 10%.
  • Managed SEO, analytics, and content for corporate websites, improving organic traffic and engagement.
  • Launched company-wide Instagram and Twitter (X) channels, increasing digital engagement by 15%.
  • Led analytics initiatives, creating performance dashboards and strategic reports for executive review.
  • Oversaw the implementation of Oracle and Salesforce Marketing Cloud.
  • Optimized web pages with keyword-rich content, resulting in improved search engine rankings.
  • Conducted thorough research on industry trends and competitor analysis, informing the development of targeted content strategies.

Digital Content Manager

Coughlin Automotive
01.2010 - 01.2017
  • Directed digital and print marketing campaigns for 14 dealership locations.
  • Designed and managed website content, email promotions, billboard ads, and local print media.
  • Launched a comprehensive social media strategy that expanded brand visibility.
  • Approved, reviewed and edited content flowing to website.
  • Managed content distribution to online channels and social media platforms.
  • Conducted regular content audits to identify gaps and redundancies of content.

Education

Bachelor of Fine Arts (BFA) - Visual Communication – Graphic Design

University of Rio Grande
Rio Grande, OH

Skills

  • Digital Marketing
  • Team leadership
  • Problem-solving
  • Email marketing analytics
  • Email campaign development
  • Email Automation
  • AI Strategy
  • SEO

Certification

  • Piloting AI 2nd Edition
  • Elevate Your Email Marketing with AI
  • Career Essentials in Generative AI – Microsoft & LinkedIn
  • Email and SMS Marketing for eCommerce
  • Artificial Intelligence and Business Strategy
  • AI Chat Prompts for Business Analysis
  • AI Foundations: Neural Networks
  • CXL Marketing Training

Timeline

Senior Manager, Email Marketing

Covetrus
01.2021 - Current

Digital Content Specialist

Covetrus
01.2017 - 01.2021

Digital Content Manager

Coughlin Automotive
01.2010 - 01.2017

Bachelor of Fine Arts (BFA) - Visual Communication – Graphic Design

University of Rio Grande

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