Overview
Work History
Education
Skills
Timeline
Generic
Brianna CAMPBELL

Brianna CAMPBELL

Miami,Florida

Overview

8
8
years of professional experience

Work History

Communications Specialist

University of Miami | Lowe Art Museum
Coral Gables, FL
10.2023 - Current
  • Developed and executed comprehensive communication strategies to enhance the visibility and reputation of the museum.
  • Produced engaging content for various channels, including press releases, newsletters, social media, and website.
  • Cultivated relationships with media outlets, resulting in increased press coverage and awareness of exhibitions and events.
  • Coordinated media interviews and facilitated press visits to promote museum initiatives and exhibitions.
  • Managed the museum's social media platforms, increasing followers and engagement through storytelling and visual content.
  • Provided support in organizing special events, exhibitions, and educational programs by creating promotional materials and coordinating outreach efforts.
  • Implemented analytics to track the effectiveness of communication efforts and made data-driven decisions for continuous improvement.

Social Media & Public Relations Intern

Identity Media PR
Miami, FL
05.2023 - 10.2024
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Developed and implemented strategic social media marketing plans.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Provided assistance to PR manager with scheduling and organizing events.
  • Created engaging content for media releases, social media platforms and newsletters.
  • Posted useful, creative and timely content on social media, blog and website.

Correctional Officer

MIAMI-DADE CORRECTIONS
Doral, FL
04.2019 - 06.2023
  • Maintained housed inmates’ care, custody, and control while providing oral and written reports regarding inspections, unusual occurrences, and other necessary information that ensures the orderly functioning of the facility.
  • Implemented and enforced facility policies and procedures to ensure a secure and respectful environment
  • Conducted searches and screenings to prevent the introduction of contraband into the facility

Founder

WHAT'S MINE IS YOURS OUTREACH
Miami, FL
12.2017 - 12.2021
  • Created a non-profit organization for the homeless that required the development of brand image such as designing a logo, flyers, business cards, website, etc.
  • Oversaw the implementation of social media and promotional strategies to increase donations.
  • Extensive event planning that included securing a venue, designing invitations, devising floor layouts, menus, etc.
  • Organized a group of 30 volunteers and successfully achieved the goal of distributing hygiene kits to 200 homeless individuals.

Sales Associate

CHARLOTTE RUSSE
Pembroke Pines, FL
08.2016 - 05.2019
  • Drove sales and traffic through the engagement of customers, designing floor layouts, and visual merchandising
  • Also coordinated and led a team in charge of promotions that consisted of implementing various promotional strategies such as interactive coupon giveaways and activities for customers.

Sales Representative

SELF MADE MARKETING GROUP
Miami, FL
06.2018 - 12.2018
  • Direct marketing role that consisted of promotional marketing.
  • Increased sales by enhancing the exposure of the company’s products and negotiating fees and prices according to the needs of the customers.
  • Performed market research and statistical analysis to improve the campaigns.

Social Media Intern

KINGDOM LIVING COMMUNITY CHURCH
Davie, FL
01.2017 - 10.2018
  • Led a team of 3 in the development of a social media campaign geared to promote and drive traffic to the organization's youth department.
  • Assisted with the design and execution of social media content and campaigns for platforms such as Instagram and Facebook.
  • Created weekly editorial calendars to promote the organization on various social media platforms and assisted in the planning of promotional events, volunteer work, etc.

Education

MBA - Specialization: Marketing

BARRY UNIVERSITY
Miami, FL
05-2024

Bachelor of Arts - Advertising/ Public Relation

BARRY UNIVERISTY
Miami, FL
12.2021

Skills

  • Adobe Photoshop, InDesign, & Illustrator
  • Microsoft Word, PowerPoint, & Excel
  • Customer Servicing
  • Social Media Marketing
  • Event Coordinating
  • Brand Development
  • Strategic Planning
  • Types [50] WPM
  • Data Entry Documentation
  • Task Prioritization
  • Content Strategy
  • Editorial Calendar
  • Analytics and Reporting
  • Effective Communication

Timeline

Communications Specialist

University of Miami | Lowe Art Museum
10.2023 - Current

Social Media & Public Relations Intern

Identity Media PR
05.2023 - 10.2024

Correctional Officer

MIAMI-DADE CORRECTIONS
04.2019 - 06.2023

Sales Representative

SELF MADE MARKETING GROUP
06.2018 - 12.2018

Founder

WHAT'S MINE IS YOURS OUTREACH
12.2017 - 12.2021

Social Media Intern

KINGDOM LIVING COMMUNITY CHURCH
01.2017 - 10.2018

Sales Associate

CHARLOTTE RUSSE
08.2016 - 05.2019

MBA - Specialization: Marketing

BARRY UNIVERSITY

Bachelor of Arts - Advertising/ Public Relation

BARRY UNIVERISTY
Brianna CAMPBELL