Brianna CAMPBELL
Miami,Florida
Overview
8
8
years of professional experience
Work History
Communications Specialist
University of Miami | Lowe Art Museum
Coral Gables, FL
10.2023 - Current
- Developed and executed comprehensive communication strategies to enhance the visibility and reputation of the museum.
- Produced engaging content for various channels, including press releases, newsletters, social media, and website.
- Cultivated relationships with media outlets, resulting in increased press coverage and awareness of exhibitions and events.
- Coordinated media interviews and facilitated press visits to promote museum initiatives and exhibitions.
- Managed the museum's social media platforms, increasing followers and engagement through storytelling and visual content.
- Provided support in organizing special events, exhibitions, and educational programs by creating promotional materials and coordinating outreach efforts.
- Implemented analytics to track the effectiveness of communication efforts and made data-driven decisions for continuous improvement.
Social Media & Public Relations Intern
Identity Media PR
Miami, FL
05.2023 - 10.2024
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Developed and implemented strategic social media marketing plans.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Provided assistance to PR manager with scheduling and organizing events.
- Created engaging content for media releases, social media platforms and newsletters.
- Posted useful, creative and timely content on social media, blog and website.
Correctional Officer
MIAMI-DADE CORRECTIONS
Doral, FL
04.2019 - 06.2023
- Maintained housed inmates’ care, custody, and control while providing oral and written reports regarding inspections, unusual occurrences, and other necessary information that ensures the orderly functioning of the facility.
- Implemented and enforced facility policies and procedures to ensure a secure and respectful environment
- Conducted searches and screenings to prevent the introduction of contraband into the facility
Founder
WHAT'S MINE IS YOURS OUTREACH
Miami, FL
12.2017 - 12.2021
- Created a non-profit organization for the homeless that required the development of brand image such as designing a logo, flyers, business cards, website, etc.
- Oversaw the implementation of social media and promotional strategies to increase donations.
- Extensive event planning that included securing a venue, designing invitations, devising floor layouts, menus, etc.
- Organized a group of 30 volunteers and successfully achieved the goal of distributing hygiene kits to 200 homeless individuals.
Sales Associate
CHARLOTTE RUSSE
Pembroke Pines, FL
08.2016 - 05.2019
- Drove sales and traffic through the engagement of customers, designing floor layouts, and visual merchandising
- Also coordinated and led a team in charge of promotions that consisted of implementing various promotional strategies such as interactive coupon giveaways and activities for customers.
Sales Representative
SELF MADE MARKETING GROUP
Miami, FL
06.2018 - 12.2018
- Direct marketing role that consisted of promotional marketing.
- Increased sales by enhancing the exposure of the company’s products and negotiating fees and prices according to the needs of the customers.
- Performed market research and statistical analysis to improve the campaigns.
Social Media Intern
KINGDOM LIVING COMMUNITY CHURCH
Davie, FL
01.2017 - 10.2018
- Led a team of 3 in the development of a social media campaign geared to promote and drive traffic to the organization's youth department.
- Assisted with the design and execution of social media content and campaigns for platforms such as Instagram and Facebook.
- Created weekly editorial calendars to promote the organization on various social media platforms and assisted in the planning of promotional events, volunteer work, etc.
Education
MBA - Specialization: Marketing
BARRY UNIVERSITY
Miami, FL05-2024
Bachelor of Arts - Advertising/ Public Relation
BARRY UNIVERISTY
Miami, FL12.2021
Skills
- Adobe Photoshop, InDesign, & Illustrator
- Microsoft Word, PowerPoint, & Excel
- Customer Servicing
- Social Media Marketing
- Event Coordinating
- Brand Development
- Strategic Planning
- Types [50] WPM
- Data Entry Documentation
- Task Prioritization
- Content Strategy
- Editorial Calendar
- Analytics and Reporting
- Effective Communication
Timeline
Communications Specialist
University of Miami | Lowe Art Museum
10.2023 - Current
Social Media & Public Relations Intern
Identity Media PR
05.2023 - 10.2024
Correctional Officer
MIAMI-DADE CORRECTIONS
04.2019 - 06.2023
Sales Representative
SELF MADE MARKETING GROUP
06.2018 - 12.2018
Founder
WHAT'S MINE IS YOURS OUTREACH
12.2017 - 12.2021
Social Media Intern
KINGDOM LIVING COMMUNITY CHURCH
01.2017 - 10.2018
Sales Associate
CHARLOTTE RUSSE
08.2016 - 05.2019
MBA - Specialization: Marketing
BARRY UNIVERSITY
Bachelor of Arts - Advertising/ Public Relation
BARRY UNIVERISTY
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