Brianna Clark
North Little Rock,AR
Summary
Marketing Specialist with over 3 years of proven experience in promoting, creating brand awareness, broadcast
marketing, digital marketing, pricing, selling, and engagement strategies used to drive sales in a prospective business. An
accomplished account executive relied upon as a leader by senior management, contributing to training and other business
success. Adept in problem solving and multi-tasking. Seeking a progressive career path enabling my professional
creativity, commitment and growth rate. Possesses a comprehensive background in Content Management Systems,
Integrated Marketing Campaigns, and Leading Initiatives. Exceptional at Building Relationships, Collaborating,
Social Media Management, and Content Creation derived from managing client campaigns at FOX16 & KARK4.
Composed and sold annual campaigns valued over $400K while increasing new business clientele. Recipient of multiple
promotions including an “on air” talent position created to increase local engagement in one of Nexstar’s sister tv stations.
Career supported by a number of client relationships and referrals.
Overview
9
9
years of professional experience
Work History
Owner
Daily Supply Marketing | N
08.2022 - Current
- Create visual content – Use of Canva Pro to create social media posts, events and promotions organically per client
- Scheduling and management – Use of content management systems to schedule and manage client accounts
- Weekly cleanup of old content, inactive, and unlikely followers until account is clear and clean
- Planning sessions – Weekly or monthly meetings to learn of upcoming events, desired content, engagement ideas and creative feedback to remain ahead on projects and placement.
Account Executive
Nexstar Media Broadcasting
06.2019 - 07.2022
- Create and sell advertising campaigns – campaigns varied in complexity from basic broadcast products to extensive targeted digital products such as SEM, OTT, Address IQ, and embedded interactive platforms
- Collaborate with relative departments – planning, communicating, and scheduling with commercial services, digital creative, news production and other outsourced partners to deliver campaign components
- Develop compelling content to increase target engagement – through demographic research and analytics, consumer behavior is visible and usable via content relative to search traffic and entertainment patterns
- Create, schedule and manage social media handles – visual and interactive content used to peak target interest, including CTAs, that direct them to a platform to complete an action (usually web visits and purchases)
- Placing content in view at specific times and optimizing viewable creative to increase engagement
- Maintaining campaign efficiency – observation of broadcast and digital placement performance with preparation to adjust where necessary to decrease media waste
- Budget analysis and campaign advisory – Quarterly review of client expense by discussing CTRs, impressions served and potential monthly ROI
- Data used to advise and implement various engagement strategies including promotional opportunities, increase in spend, and local sponsorship opportunities
- Selling and training – Quarterly sales goals set with primary goal of increasing new business
- Training on prospecting, lead generation, meeting with decision makers, creating efficient campaigns, and closing deals delegated to me by senior management as 100% of my accounts were new business.
Sales Manager
Furniture Row Companies, Sofa Mart/Oak Express
05.2015 - 06.2019
- Relationship building - Develope key customer relationships to increase sales
- Planning and goal setting - Develope sales plans, goals, strategies and objectives to achieve team goals and revenue objectives
- Onboarding and training –Onboarding of all new employees for payroll systems and instructing of 6-week integrated training program
- Payroll and bookkeeping – Conduct payroll processing, attendance systems, and nightly POS closing
- Identify discrepancies in invoice entries, invoice payments, and third-party financing programs
- Inventory and auditing - Performed scheduled inventory review and supply audits
- This includes returns aging
- YTD damage loss/gain, and other YTD audits
- Product purchasing – Inventory ordering based on sell frequency and demand of specific products
- Store and employee supply ordering
- Employee performance - Managed performance issues with sales and delivery team members
- Verbal and written disciplinary action documentation when necessary
- Customer Relations - Maintained positive relationships with commercial and local reoccurring customers
- Monthly outreach to commercial clients such as local colleges and hospitality owners for purchase order inquiry and relational upkeep
- Logistic management - Coordinated delivery crew logistics, including scheduling and mileage
- Also including, commercial truck maintenance and driver regulations
- Driving sales and performance - Provided ongoing training and support to keep team members motivated and working toward objective
Education
Pre - Med Biological Sciences
Arkansas State University, NLRHS
High School Diploma -
Skills
- HARD SKILLS
- Microsoft Office Suite
- Canva Pro
- Creativity
- Research
- Client Success
- Collaboration
- Critical Thinking
- Multi-Tasking
- SEM
- Targeted Digital Marketing
- Broadcast Marketing
- Design
- Adapting
- Innovation
- On-Air TV Talent
Timeline
Owner
Daily Supply Marketing | N
08.2022 - Current
Account Executive
Nexstar Media Broadcasting
06.2019 - 07.2022
Sales Manager
Furniture Row Companies, Sofa Mart/Oak Express
05.2015 - 06.2019
Pre - Med Biological Sciences
Arkansas State University, NLRHS
High School Diploma -
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