Brianna Flores
Senior Marketing Director
San Antonio,TX
Summary
Strategic marketing leader with experience driving growth across both product-based and service-oriented organizations in B2C and B2B environments. Proven ability to lead cross-functional teams and build scalable marketing operations across multiple regions. Known for aligning marketing strategy with business goals to improve brand awareness, lead generation, and performance. Experienced in managing large budgets, optimizing campaigns, and translating data into actionable insights.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
Work History
Senior Marketing Director
WellMed Medical Management - United Health Group
San Antonio, TX
02.2025 - Current
- Expanded regional oversight to include North Texas (DFW) and Houston, leading marketing strategy across
seven major Texas markets and driving scalable growth initiatives. - Directed integrated, multi-market campaigns across digital, print, events, and community outreach,
contributing to sustained double-digit growth in market performance and lead volume. - Managed and optimized a $1.2M+ marketing budget, ensuring disciplined spend, channel efficiency, and
ROI-focused investment decisions. - Built and led a high-performing regional marketing team, establishing clear priorities, performance
expectations, and development pathways. - Designed and implemented standardized marketing workflows, campaign processes, and intake frameworks,
improving execution speed, consistency, and cross-market alignment. - Strengthened attribution and performance measurement using UTM-coded URLs, TFNs, CRM dashboards,
and market-level KPIs to guide strategic optimization. - Partnered with executive leadership, operations, and clinical stakeholders to align regional marketing strategy
with enterprise growth and patient acquisition goals. - Elevated competitive positioning through market intelligence and healthcare trend analysis to inform
long-term campaign planning and resource allocation.
Marketing Director
WellMed Medical Management - United Health Group
Harlingen, TX
05.2023 - 02.2025
- Led tailored marketing strategies across five Texas regions, supporting double-digit market growth through
localized execution and demographic-driven targeting. - Increased brand awareness and lead generation through integrated campaigns across digital, print, and
community events, driving a 20%+ lift in campaign engagement. - Partnered cross-functionally with operations, growth, and clinical teams to strengthen patient acquisition and
retention initiatives. - Optimized campaign performance using UTM reporting, call tracking (TFNs), and market-level KPIs,
improving targeting precision and message effectiveness. - Strengthened competitive positioning by monitoring market activity and healthcare industry trends to guide
campaign strategy and development.
Director, Sales & Marketing
Bravo Concealment LLC
Alamo , TX
02.2021 - 05.2023
- Scaled B2B and DTC sales operations to achieve sustained revenue growth across diverse markets.
- Drove market expansion in law enforcement, military, and civilian sectors via targeted sales strategies.
- Negotiated high-value contracts that strengthened enterprise and government account relationships.
- Enhanced e-commerce performance through analytics-driven improvements in conversion and retention.
- Aligned sales strategy with brand messaging and promotional campaigns in collaboration with marketing.
- Implemented CRM tools and standardized processes to improve pipeline visibility and follow-up efficiency.
- Built and led a high-performing sales team that consistently surpassed revenue targets.
Sales Representative
Bravo Concealment LLC
Alamo , TX
06.2018 - 02.2021
- Generated revenue growth through consultative selling and tailored product solutions in a niche tactical market.
- Increased repeat business and brand loyalty among law enforcement and military customers.
- Improved close rates and order value through effective product positioning.
- Supported e-commerce operations and maintained a 95%+ customer satisfaction rating.
- Collaborated with marketing to increase product awareness and campaign response.
- Exceeded sales targets by 10–25%, contributing to market expansion.
Education
BBA - Marketing
The University of Texas Rio Grande Valley
Edinburg, TX12-2024
MBA - Marketing
The University of Texas Rio Grande Valley
Edinburg, TX 01.2026 - 08.2027
Skills
- B2C and B2B marketing
- Team leadership and development
- CRM and performance reporting
- Budget management and ROI optimization
- Creative strategy and campaign ideation
- Workflow automation and project management
Accomplishments
- Introduced products and established strategic partnerships across multiple international markets—including South Africa, Brazil, Germany, Peru, Switzerland, and Poland—expanding global distribution and brand presence.
- Accelerated business growth by developing relationships with 850+ new clients over a two-year period, strengthening long-term revenue and brand loyalty.
- Fueled a 133% increase in sales by designing and implementing a high-impact CRM strategy that streamlined workflows, improved lead management, and elevated sales performance.
Timeline
MBA - Marketing
The University of Texas Rio Grande Valley
01.2026 - 08.2027
Senior Marketing Director
WellMed Medical Management - United Health Group
02.2025 - Current
Marketing Director
WellMed Medical Management - United Health Group
05.2023 - 02.2025
Director, Sales & Marketing
Bravo Concealment LLC
02.2021 - 05.2023
Sales Representative
Bravo Concealment LLC
06.2018 - 02.2021
BBA - Marketing
The University of Texas Rio Grande Valley