Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Brianna Harrison

Summary

Marketing Executive | Branding Specialist Result-oriented, Grammy Award Winning Marketing executive with over 12 years of experience and solid industry relationships. My career is rooted in working in the fast-paced and dynamic industries of Music, Entertainment, and Brand Marketing, Through my various roles, I’ve served as the branding mastermind behind some of the Top Global music stars and helped to develop various small businesses/brands across the Tri-State area - surrounding New York City.

Overview

12
12
years of professional experience

Work History

Brand Marketing Lead, Marketing Lead

Atlantic Records
01.2014 - Current
  • US Marketing lead for Atlantic Records' Sub Saharan and Caribbean Music artists
  • Main liason between the artist/artist management and all key label departments/teams
  • Effectively oversaw day-to-day operations of all assigned artist projects across major markets such as the US, UK, and West Africa
  • Built high-impact integrated Marketing campaigns for Global Music artists including the Grammy Award Winning campaign for Afro-Fusion superstar Burna Boy
  • Support staff mentorship
  • Oversaw 10+ campaigns credited for generating 500k to 8 MILLION single units in the US alone
  • Quarterly budget management of up to 4 MILLION dollars
  • Media buying
  • Developed relationships of synergy and collaboration with stakeholders in internal departments that included New
  • Media/Digital Marketing, International Marketing, Sales and Retail Marketing, Radio Promotions, Video Production, and Publicity.

Executive Assistant

Warner Bros
  • Records
  • Event Producer - SXSW x Atlantic Records showcase

Education

Bachelor of Science - Business Marketing

01.2025

Project Managment Certificate (PgMP -

Stony Brook University George Washington University
01.2013

Master of Strategic Public Relations -

Skills

  • EDUCATION
  • CERTIFICATE
  • Artist Development
  • Branding
  • Public Speaking & Corporate Communications
  • Team Leadership & Teambuilding
  • Effective Communication (Written & Verbal)
  • Ability to Keep Calm under Pressure or in Stressful
  • Situations
  • Web3 and AI Experience
  • Conflict Resolution
  • Budget Management
  • Event Management and Production
  • Microsoft Office Suite, Adobe Creative Suite
  • (Photoshop), Mailchimp (Email Marketing), Budget and
  • Expense Management Systems (ie Concur), and Data
  • Analysis (Google Analytics, Whale Report, etc)
  • Tactful decision making
  • Diversity and Inclusion
  • Editing (Video Copy)
  • Social Media Management and Online/Digital Marketing
  • Video Production

Interests

PREVIOUS ROLES/EXPERIENCE , www.linkedin.com/in/brianna-harrison29

Timeline

Brand Marketing Lead, Marketing Lead

Atlantic Records
01.2014 - Current

Executive Assistant

Warner Bros

Bachelor of Science - Business Marketing

Project Managment Certificate (PgMP -

Stony Brook University George Washington University

Master of Strategic Public Relations -

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Brianna Harrison