Brianna Lowery
Summary
Highly motivated and results-oriented Marketing Project Manager with 6+ years of experience driving successful execution of strategic marketing initiatives across diverse industries. Proven expertise in leading cross-functional teams, managing complex projects from conception to completion, and optimizing budget allocation for campaign performance. Passionate about continuous improvement and fostering collaborative environments to achieve ambitious goals. Equipped with marketing strategies, pm methodologies, agile practices, and effective communication skills. Certified Scrum Master
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Strategist and Creative Project Manager
Cox Enterprises
05.2023 - 04.2024
- Executed and delivered internal projects, collaborating cross-functionally with teams to create and develop materials for sales and event teams
- Collected and analyzed industry insights and competitor strategies to inform marketing campaign planning and messaging.
- Analyzed project performance data to identify areas of improvement.
- Managed multiple concurrent projects, prioritizing tasks based on deadlines, available resources, and client needs.
- Streamlined creative project workflows by implementing efficient processes and collaboration tools leading to 20% increase of on time project deliveries.
- Implemented continuous improvement initiatives to optimize project outcomes while maintaining cost-effectiveness.
- Optimized website engagement by conducting usability testing and incorporating user feedback into design updates
Marketing Consultant
Ulta Beauty Inc.
03.2022 - 06.2023
- Partnered with cross-functional teams to design digital and social media content strategies across LinkedIn, Twitter, Instagram, and TikTok, leading to 12% YoY increase in qualified talent pool additions
- Successfully implemented and managed new CRM tool for Talent Acquisition, streamlining workflows and enhancing user experience by 15%, as measured by internal surveys
- Spearheaded engaging employee initiatives, including social media video campaigns, that grew follower base by 8% YoY and boosted social media engagement by 10% YoY
- Delivered insightful quarterly reports on social media recruitment metrics and data analytics to leadership.
- Identified potential risks and developed mitigation strategies to minimize disruptions to project timelines.
- Maintained accurate documentation of all projects, facilitating efficient audits and future reference.
Marketing Manager
Simpson Strong-Tie
12.2020 - 06.2023
- Spearheaded launch of cross-functional marketing product involving teams from Creative, HR, and Marketing
- Streamlined project management through Asana and fostered open communication channels, resulting in 15% reduction in project timeline and budget savings of 10%
- Eliminated hidden roadblocks during Jobvite CRM implementation, proactively adjusting resource allocation to accelerate development and ensure on-time delivery.
- Leveraged PM tools to track progress, identify key insights, and communicate updates to stakeholders during project lifecycle.
- Spearheaded new email strategy with A/B tested subject lines and crafted targeted email sequences, increasing talent network by 12% YoY, open rates by 15% YoY
- Continuously monitored campaign performance, implementing strategic adjustments to budgets, targeting, and ad placements, resulting in 10% YoY improvement in conversion rates
- Evaluated success of marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
- Optimized website content for improved search engine rankings and increased organic traffic.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Marketing Specialist
PCN
04.2018 - 12.2020
- Exploded social media reach, growing channel by 175% and boosting engagement rates by 12% YoY, exceeding industry benchmarks
- Led multi-channel marketing campaign for new product, generating 15% YoY increase in sales and exceeding launch targets
- Streamlined project management processes by implementing new software tools and methodologies.
- Coordinated material procurement and required services for projects within budget requirements.
- Improved overall project success rates with thorough risk assessment and mitigation planning.
- Wrote, updated and maintained project documentation.
- Collaborated with creative team to craft captivating content for commercials and promotions, resulting in 13% YoY rise in subscription rates and exceeding engagement KPIs by 18%
- Led revamp of our subscription campaign, implementing data-driven insights and agile methodologies resulting in 20% increase in user signups and 15% increase in user engagement.
Education
Bachelor of Science: BA - Business Administration And Management
Shippensburg University
Skills
- Cross Functional Collaboration
- Strategic Planning
- AGILE Methodologies
- Scrum Master
- Project tracking
- Competitive Analysis
- Market Research
- Implementation
- Jira
- Budget Control
- Business Analysis
Certification
- Scrum Alliance: Certified Scrum Master
- Foundations of Project Management: Google
- Content Marketing: HubSpot Academy
- Google Ads Display: Google Digital Academy
Personal Information
Title: Project Manager
Timeline
Marketing Strategist and Creative Project Manager
Cox Enterprises
05.2023 - 04.2024
Marketing Consultant
Ulta Beauty Inc.
03.2022 - 06.2023
Marketing Manager
Simpson Strong-Tie
12.2020 - 06.2023
Marketing Specialist
PCN
04.2018 - 12.2020
Bachelor of Science: BA - Business Administration And Management
Shippensburg University
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