Brianna McBride
Summary
Personable and creative media professional with a passion for marketing and social media strategy. Possesses strong understanding of digital marketing trends and proficient in content creation and social media management. Aims to drive brand engagement and growth through innovative campaigns.
Overview
2
2
years of professional experience
Work History
Marketing and Social Media Coordinator
Wicked Wolf Tavern
02.2025 - Current
- Boosted social media engagement with consistent posting and timely responses to audience interactions.
- Contributed to the development of creative visual assets for use in both print and digital marketing materials.
- Coordinated email marketing campaigns that drove customer retention and increased sales leads substantially.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Implemented influencer partnerships that resulted in increased brand exposure and positive reviews of products/services offered.
Social Media Manager
Destination Asbury Boutique
06.2024 - 02.2025
- Worked closely with the owner to design and create social content.
- Increased following on several social media platforms.
- Implemented new social media strategies to help increase engagement.
Social Media Coordinator and Sales Representative
Vive Fitness
01.2024 - 02.2025
- Created photo and video content for various social media platforms.
- Drive sales through brand and rate promotion.
- Present on benefits of gym memberships and facilities.
Creative Content Intern
Last Night’s Game
09.2023 - 04.2024
- Created engaging video and photo content for social media pages.
- Brainstormed content ideas and assisted in strategy creation of social media schedule.
- Increased engagement via target posts regarding content and timing as appropriate.
Social Media and Public Relations Intern
Social Wise Communications
05.2023 - 08.2023
- Pitched ideas for social media posts and projects.
- Designed client specific content to increase engagement.
- Built an extensive database of contacts to allow for future growth.
- Provided on site presence for clients and developed content based on events and conferences.
Education
Bachelor of Arts (B.A.) - Journalism and Media Studies
Rutgers, The State University of New Jersey
New Brunswick, NJSkills
- Process Management
- Oral & Written Communication
- Media Relations
- Critical Thinking
- Problem Solving
- Willingness to Learn
- Establish Customer Relationships
- Time Management
- Digital PR Outreach
- Blogger Outreach
- Brand Promotion
TECHNICAL PROFICIENCES
● Microsoft Excel
● Canva
● Adobe Photoshop
● CapCut
● Social media platforms including:
○ TikTok
○ Instagram
○ X
○ YouTube
Timeline
Marketing and Social Media Coordinator
Wicked Wolf Tavern
02.2025 - Current
Social Media Manager
Destination Asbury Boutique
06.2024 - 02.2025
Social Media Coordinator and Sales Representative
Vive Fitness
01.2024 - 02.2025
Creative Content Intern
Last Night’s Game
09.2023 - 04.2024
Social Media and Public Relations Intern
Social Wise Communications
05.2023 - 08.2023
Bachelor of Arts (B.A.) - Journalism and Media Studies
Rutgers, The State University of New Jersey
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