Brianna Mercurius
New York
Summary
Developed exceptional skills in fragrance formulation and market trend analysis within fast-paced, competitive environment. Demonstrates strong ability to manage projects and collaborate with cross-functional teams. Seeking to transition these skills into new field to drive innovative solutions and achieve impactful results.
Overview
3
3
years of professional experience
Work History
Marketing Intern | Crystal Expert
Swarovski
09.2023 - Current
- Analyzing consumer preferences within the premium market segment to enhance engagement and sales
- Collaborated with visual merchandising teams to launch seasonal collections, ensuring alignment with brand identity and market positioning
- Conducted analysis of customer interactions and purchasing patterns to provide strategic insights on product appeal and emerging market trends
- Developed essential skills in data interpretation to support marketing initiatives and drive informed business decisions
- Supported influencer and talent partnerships, contributing to social media ideation and engagement strategies
- Managed product orders and sample requests to ensure timely delivery and organization
Beauty Advisor
Ulta Beauty
03.2023 - 09.2023
- Educated customers on beauty and fragrance products, promotions, and exclusive services to enhance brand awareness and drive engagement
- Promoted Ulta Beauty's loyalty and guest service programs, leveraging marketing strategies to increase customer retention and brand loyalty
- Achieved and exceeded sales goals by aligning product recommendations with consumer preferences and market trends
Marketing and Communication Intern
Through My Rare View
01.2022 - 06.2022
- Researched consumer opinions and marketing strategies to identify opportunities for strategic adjustments
- Proposed enhancements to existing marketing strategies based on data-driven insights and market trends
- Monitored and managed the company's social media platforms to enhance brand visibility and engagement
- Adjusted outreach tactics as needed to optimize audience reach and effectiveness
- Compiled and distributed performance reports to management for strategic review and decision-making
Education
Bachelor of Science - Cosmetic and Fragrance Marketing
Fashion Institute of Technology
New York, NYAssociate of Applied Science - Advertising and Marketing Communication
Fashion Institute of Technology
New York, NYSkills
- Social Media Engagement
- Adobe Creative Suite
- Microsoft Office Suite
- Google Workspace
- Cosmetic Formulation Expertise
- Fragrance Compounding
- Sensory Assessment Skills
- Safe Hazardous Material Management
- Digital Media Marketing
- Social Media Management
- Digital Content Development
- Product Marketing Strategy
The Fragrance Foundation Scholarship
Selected as a recipient of The Fragrance Foundation Scholarship, awarded for academic excellence and a demonstrated passion for the fragrance industry. This recognition celebrates emerging talent and supports the next generation of leaders shaping the art, science, and business of fragrance.
Languages
Spanish
Elementary
Timeline
Marketing Intern | Crystal Expert
Swarovski
09.2023 - Current
Beauty Advisor
Ulta Beauty
03.2023 - 09.2023
Marketing and Communication Intern
Through My Rare View
01.2022 - 06.2022
Associate of Applied Science - Advertising and Marketing Communication
Fashion Institute of Technology
Bachelor of Science - Cosmetic and Fragrance Marketing
Fashion Institute of Technology
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