Brianna Minko
Haddon Heights
Summary
Strategic marketing and brand leader with 12+ years of experience delivering multi-channel campaigns, elevating heritage brands, and driving measurable business results. Excels in leading account and project management teams, developing innovative marketing strategies, and guiding clients through the creative process from concept to execution. Skilled in financial oversight, new business development, and managing complex, multi-account portfolios for national and global brands. Adept at leveraging AI, data, and modern marketing tools to optimize efficiency and impact.
Overview
13
13
years of professional experience
Work History
Associate Vice President / Director of Accounts
The Munroe Agency
11.2023 - Current
- Lead the account and project management team, providing strategic direction, mentorship, and guidance to ensure teams deliver creatively ambitious, business-driving campaigns.
- Mentor account team members through regular one-on-ones, weekly syncs, and monthly performance challenges, fostering professional growth, accountability, and high team performance.
- Collaborate with senior leadership to solve agency-wide challenges, optimize processes, and introduce innovative solutions that drive client and agency success.
- Develop and implement training programs and career development initiatives for account teams, enhancing performance, efficiency, and client service.
- Partner with clients to develop integrated marketing strategies and lead annual planning, balancing short-term objectives with long-term brand growth.
- Build and maintain strong, lasting client relationships, supporting clients’ business goals and making them look good even as they transition to new roles or companies.
- Leverage data, AI, and emerging technologies to optimize campaigns, improve efficiency, and create measurable business impact for clients.
- Manage account profitability, revenue forecasting, and financial health of client programs, increasing agency-wide profitability to 25%.
- Establish and maintain cooperative relationships with internal teams and partner agencies, ensuring clear communication, proactive problem-solving, and seamless execution.
- Champion strategy-driven, modern, culture-first marketing approaches, helping clients show up in relevant and impactful ways across channels.
Group Account Director
The Munroe Agency
10.2019 - 11.2023
Account Supervisor
The Munroe Agency
10.2018 - 10.2019
Account Executive
The Munroe Agency
10.2017 - 10.2018
Project Manager
The Munroe Agency
06.2013 - 10.2017
Education
Bachelor of Arts - Advertising / Marketing
Rowan University
Glassboro, NJ01.2013
Skills
- Account Leadership & Team Management
- Marketing & Brand Strategy
- Multi-Channel Marketing (Digital, Social, Experiential, Traditional)
- AI / Data-Driven Marketing & Campaign Optimization
- Project Management & Workflow Optimization
- Client Relationship & Stakeholder Management
- Financial Forecasting, Budget & Profitability Management
- New Business Development & Proposal Writing
- Digital Tools: WordPress, Drupal, Google Analytics, Mailchimp, Hubspot, InDesign, Photoshop, Keynote, Asana, Deltek WorkBook
Timeline
Associate Vice President / Director of Accounts
The Munroe Agency
11.2023 - Current
Group Account Director
The Munroe Agency
10.2019 - 11.2023
Account Supervisor
The Munroe Agency
10.2018 - 10.2019
Account Executive
The Munroe Agency
10.2017 - 10.2018
Project Manager
The Munroe Agency
06.2013 - 10.2017
Bachelor of Arts - Advertising / Marketing
Rowan University