Summary
Overview
Work History
Education
Skills
TOOLS & PLATFORMS
SOCIAL MEDIA EXCELLENCE
Timeline
Generic

BRIANNA MORELAND

Mansfield

Summary

Creative visionary with 10+ years leading dynamic teams across fashion, lifestyle, and tech-forward brands. Proven success in driving digital storytelling, campaign execution, and content strategies that amplify brand identity and foster authentic engagement. Experienced in cross-functional leadership, creative operations, and social media production. Adept at turning creative vision into scalable, high-performing content across all channels.

Overview

17
17
years of professional experience

Work History

Founder & Creative Director

House of LDN Interiors
01.2023 - Current
  • Launched and currently lead House of LDN, a boutique interior design studio specializing in modern, elevated spaces with cultural depth.
  • Oversee creative direction, content strategy, and project execution across residential and commercial design projects.
  • Manage brand identity and social presence, producing original content for Instagram, TikTok, Pinterest, and email marketing.
  • Cultivate client relationships, ensuring seamless alignment between concept and execution.
  • Utilize trend forecasting, mood boards, and visual storytelling to build immersive brand experiences that reflect client vision and lifestyle.
  • Translate design work into digital campaigns, lookbooks, and social-first storytelling that align with my broader creative leadership expertise.

Creative Lead - Studio Operations

Chewy.com
11.2020 - 10.2023
  • Lead end-to-end execution of multi-channel creative campaigns, aligning all media output with marketing briefs and social strategies.
  • Collaborate with marketing, creative-art direction, styling, talent, production, inventory, video and merchandising teams to ensure brand-aligned storytelling across social and ecommerce platforms.
  • Produce and manage digital-first campaigns, partnering closely with stakeholders to support high-impact product launches and content pipelines.
  • Drive process innovation, resulting in increased efficiency across editorial, ecomm and influencer content workflows.
  • Managed creative teams; fostered a culture of collaboration and excellence rooted in storytelling and data-backed content decisions.

Creative Studio Production Manager

NET-A-PORTER.COM
09.2017 - 11.2020
  • Directed production of over 1,800 weekly luxury-fashion assets across digital, social, and ecommerce channels.
  • Collaborated with global creative teams to maintain visual consistency, ensuring luxury standards across editorial and shoppable content.
  • Oversaw influencer/model castings and negotiated brand-right partnerships aligned with key campaign launches.
  • Partnered with social media and PR teams to align studio content with global storytelling and engagement goals.
  • Managed production and inventory teams; Fostered cross-departmental relationships to leverage creative projects for PR, marketing, and social media.

Creative Director

Fashion to Figure
11.2016 - 08.2017
  • Developed high-impact creative and promotional content for company campaigns from concept to completion.
  • Directed weekly editorial shoots, styled lookbooks, and developed engaging, on-brand visuals and copy for digital platforms.
  • Ensured cohesive storytelling across all consumer touchpoints by aligning marketing and merchandising strategies.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.

Creative Lead (Contract)

Monif C Plus Sizes
02.2013 - 10.2016
  • Led development, execution, and optimization of multi-platform marketing campaigns, including website, email, and social media, driving strong engagement and brand visibility.
  • Supervised team responsible for digital asset management, content rollout, and daily site updates.
  • Directed creative production for seasonal launches and style guides in collaboration with designer, stylists, photographers, and the CEO.
  • Achieved a 65% lift in sales and 25% reduction in email opt-outs through strategic campaign and email marketing redesign.
  • Managed lookbooks, ecommerce imagery, and brand partnerships, including paid placements and influencer collaborations.

Brand Consultant (Freelance)

Burberry HQ
09.2013 - 01.2014
  • Acted as liaison between customers, brand and external PR, media, and marketing partners.
  • Managed VIC seasonal product launches across digital touchpoints and ensured elevated, branded experience online.
  • Consulted with product development teams to enhance products based on customer interest data.

Product Developer

Kohl's Department Stores, Inc
11.2011 - 02.2013
  • Partnered with sourcing, design, and QA teams to develop seasonal lines that met brand strategy and margin goals.
  • Communicated with overseas vendors to ensure quality, aesthetic alignment, and on-time delivery.
  • Negotiated cost and quality expectations to hit IMU targets.
  • Managed product lifecycle from concept through final sample, ensuring consistency with marketing and merchandising goals.

Buyer & Product Developer

Macys Herald Square; Macy's Merchandising Group
09.2008 - 10.2011
  • Drove category strategy and seasonal development across luxury lines, aligning closely with senior buyer and brand directors.
  • Managed pre-style development, tracked production, and monitored inventory flow for timely delivery.
  • Facilitated sample reviews and style-outs, communicating final selections and cost options with vendors.
  • Led cross-functional collaboration across merchandising, design, and marketing teams.
  • Analyzed sales and stock trends, proposed markdowns, and maintained pricing competitiveness.

Education

Bachelor of Arts -

University of Virginia
Charlottesville, VA

Skills

  • Social Media Campaign Strategy & Execution
  • Cross-Functional Team Leadership
  • Digital Content & Asset Production
  • Brand Voice & Visual Identity
  • Media Operations & Creative Ops
  • Influencer & Stakeholder Collaboration
  • Project Management (Agile, Asana, Trello)
  • Trend Forecasting & Consumer Insights

TOOLS & PLATFORMS

  • Copilot • Adobe Creative Suite • Workfront • Smartsheet • Jira • Canva • Creative Force • Google Workspace • Asana • SAP

SOCIAL MEDIA EXCELLENCE

  • Directed content planning, production and rollout for over 100+ digital campaigns across Instagram, TikTok, YouTube, and Pinterest.
  • Created integrated editorial calendars to align influencer social posts with key moments, product drops, and cultural activations.
  • Drove double-digit audience growth and engagement increase by optimizing storytelling based on insights and performance analytics.

Timeline

Founder & Creative Director

House of LDN Interiors
01.2023 - Current

Creative Lead - Studio Operations

Chewy.com
11.2020 - 10.2023

Creative Studio Production Manager

NET-A-PORTER.COM
09.2017 - 11.2020

Creative Director

Fashion to Figure
11.2016 - 08.2017

Brand Consultant (Freelance)

Burberry HQ
09.2013 - 01.2014

Creative Lead (Contract)

Monif C Plus Sizes
02.2013 - 10.2016

Product Developer

Kohl's Department Stores, Inc
11.2011 - 02.2013

Buyer & Product Developer

Macys Herald Square; Macy's Merchandising Group
09.2008 - 10.2011

Bachelor of Arts -

University of Virginia

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