Brianna Pressley
Vero Beach
Summary
With over seven years in startup mode, I move quickly, solve problems, and build systems that drive customer and creator success, scaling effectively. I bring hands-on experience in creator enablement, partnership growth, onboarding design, CRM workflows, and sales pipeline ownership. I drive adoption, close partnership deals, and manage client relationships with speed and precision. I don’t just plan — I execute, optimize, and scale. AI startups that want real results, big community energy, and someone who actually delivers? I'm your person.
Overview
18
18
years of professional experience
Work History
Founder & Head of Creator & Customer Operations
Broadkast OTT
01.2019 - Current
- Created the original company concept and built the operational foundation from scratch as the sole full-time employee outside of development
- Responsible for scouting and acquiring talent – scouted and signed over 150 digital influencers in 2017
- Owned creator acquisition, onboarding, support, retention, and partnership lifecycle across OTT and social platforms
- Managed all customer success and support channels, maintaining high response volume while improving user satisfaction
- Designed onboarding playbooks and workflows that scaled to support hundreds of creators and platform users
- Led direct outreach and negotiations with creators, brands, media partners, and silent stakeholders
- Built internal automation systems that reduced manual workload, improved response time, and strengthened CX
- Managed CRM structure, creator databases, support queues, and sales pipeline processes
- Developed and executed engagement campaigns across OTT audiences and digital communities
- Implemented KPI tracking for creators, audience growth, retention, and campaign performance
- Conducted competitive research on emerging OTT and AI-enabled creator platforms to inform strategy
- Built creator partnership assets including pitch decks, sponsorship proposals, and onboarding collateral
- Served as the primary client and creator point-of-contact, handling disputes, negotiations, and escalations
- Led creator-to-audience engagement strategy resulting in measurable growth in retention and platform activity
- Developed creator incentive structures and support systems to improve long-term partnership value
- Built cross-platform marketing strategies to grow both creator visibility and OTT audience adoption
- Managed release planning and coordination for new content, product updates, and feature rollouts
- Created internal documentation for creator standards, audience engagement, and partner expectations
- Led sales enablement support, pipeline organization, and deal tracking for creator-brand opportunities
- Managed creator feedback loops, customer sentiment insights, and strategy iteration based on analytics
- Coordinated all partnership logistics, product launches, and support operations simultaneously
- Established brand partnerships and creator opportunities that directly contributed to platform growth
- Operated with full autonomy managing strategic decisions, partner communications, and execution workflows
- Continuously optimized internal systems to support future AI-enabled scaling initiatives
- Managed platform reputation, creator relations, user support, and campaign performance concurrently
- Led internal strategy calls with stakeholders and delivered operational execution independently
Head of Business Development & Network Relations
Republic Digital Management (RDM)
01.2015 - Current
- Scouted and signed 150+ digital influencers in one year, driving major network expansion
- Developed PR campaigns and media relations strategies to increase awareness of RDM and to develop brand presence on Social Media, including Twitter, YouTube, Twitch, Facebook, Instagram, and Snapchat across 50 campaigns
- Cultivated and maintained relationships with media and influential professionals
- Negotiated recurring sponsorship and partnership deals for long-term revenue growth
- Curated and delivered promotional material and publications such as sponsor decks, website banners and social media content
- Arranged interviews and press releases to promote RDM and all related products and services
- Owned contract drafting and administration (NDA, SOW, POs, SLAs)
- Maintained an understanding of industry trends to make appropriate recommendations regarding communication strategy, client management, and ongoing growth plans to enhance RDM’s voice and presence through online and offline channels
- Managed high volumes of phone and email inquiries and handled all domestic and international travel arrangements and itineraries, including flight, car service, restaurant reservations, and venue bookings
Team Manager
Paladins Gaming
01.2016 - 01.2017
- Coordinated staff, stream schedules, and tournament planning leading to #1 NA ranking
- Monitored player streams, managed schedules, planned events, and ensured successful live-streams to drive digital presence
- Managed sponsor negotiations and tracked KPIs for player growth
- Mediated disputes and handled tournament payments and winnings distribution
- Evaluated and analyzed opposing teams by watching past tournaments and scrimmages to determine go-forward strategy
- Managed vendors, travel, and event content deliverables
- Maintained an understanding of all tournament regulations to ensure consistency among organizational level staff and players
- Documented events through written and visual mediums, drafted event summaries and implemented KPI’s to track team and player growth
Community Manager & Event Coordinator
Major League Gaming (MLG), American Video Game League (AVGL), and Tri State Online (TSO)
01.2013 - 01.2016
- Tailored events according to the personal tastes and budgets of clients while growing a portfolio of vendors and other valued relationships
- Negotiated and booked venues, transportation, hotel rooms and flights
- Tailored events according to the personal tastes and budgets of clients while growing a portfolio of vendors and other valued relationships
- Staffed and coordinated event booth presence, including preparation of event statistics, summary materials, and digital/social content
- Responsible for finding, contacting and ensuring “top team” participation at events while also disseminating rules and clarifications
- Handled back-end reporting of online matches and tournaments and implemented KPIs for ongoing data analysis
- Served as SME for new games, rule changes, and emerging players/teams to ensure growth across online and offline tournaments
- Mediated and mitigated disputes between teams and assisted in the processing and dissemination of payments via winnings
Store Manager
Family Dollar
Harrisburg
01.2014 - 01.2015
- Interviewed candidates, made hiring decisions, and trained new associates on POS use and sales strategies.
- Scheduled and led bi-weekly store meetings for all employees while maintaining sales records and inventory stocks
- Assisted customers with questions and addressed problems in person and via telephone to improve customer relationships
Office Manager
William R. Pressley Jr. Insurance Agency
Harrisburg
01.2008 - 01.2013
- Managed 2,000+ client database, office scheduling, and inbound customer inquiries
- Analyzed retention and sales trends across $1MM book of business
- Modeled customer support and consultative sales best practices
Education
Nursing and Psychology Degree Candidate -
HARRISBURG AREA COMMUNITY COLLEGE
Harrisburg, PA01.2012
High School Diploma - Business Management Focus
CUMBERLAND VALLEY HIGH SCHOOL
Mechanicsburg, PA01.2011
Skills
- Customer success and client engagement
- Creator and talent acquisition
- Business development and strategic partnerships
- Sales pipeline development and deal support
- Onboarding systems and playbook creation
- Partner negotiation and contract management (NDA, SOW, SLA, SOW)
- Community growth and engagement strategy
- CX (customer experience) optimization
- CRM management and workflow automation
- KPI tracking and data analysis
- Stakeholder communication and relationship building
- Project coordination and support operations
- Problem solving and escalation management
- Startup operations and cross-functional execution
- Salesforce (dashboards, automations, CRM)
- Discord (community and partner channels)
- Obs (streaming and creator support)
- Hootsuite and TweetDeck (campaign scheduling and monitoring)
- Facebook Ads Manager (audience targeting and analytics)
- Adobe Suite and Microsoft Office (decks, assets, contracts, docs)
- LinkedIn outreach (creators, clients, partners)
Additional Information
Customer Success, Creator Partnerships, Sales Pipelines, Ecosystem Growth, Analytics-Driven Strategy, Client Negotiation, Onboarding Systems, CX Optimization, Partner Outreach, Community Engagement, Deal Lifecycle Ownership, Salesforce, Discord, OBS, Hootsuite, TweetDeck, Facebook Ads Manager, Adobe Suite, Microsoft Office, LinkedIn Outreach, KPI & Database Tracking
Timeline
Founder & Head of Creator & Customer Operations
Broadkast OTT
01.2019 - Current
Team Manager
Paladins Gaming
01.2016 - 01.2017
Head of Business Development & Network Relations
Republic Digital Management (RDM)
01.2015 - Current
Store Manager
Family Dollar
01.2014 - 01.2015
Community Manager & Event Coordinator
Major League Gaming (MLG), American Video Game League (AVGL), and Tri State Online (TSO)
01.2013 - 01.2016
Office Manager
William R. Pressley Jr. Insurance Agency
01.2008 - 01.2013
Nursing and Psychology Degree Candidate -
HARRISBURG AREA COMMUNITY COLLEGE
High School Diploma - Business Management Focus
CUMBERLAND VALLEY HIGH SCHOOL