Brianna Baird
Illinois
Summary
Operational excellence professional with extensive experience in optimizing processes and fostering continuous improvement. Received various recognitions, including the Consumer Banking Excellence Award and Enterprise Marketing Driving our Business Award.
Overview
7
7
years of professional experience
Work History
PRINCIPAL OPERATIONAL EXCELLENCE
Discover Financial Services
09.2023 - Current
- Led three cross-functional working groups simultaneously to ensure alignment and execution of tasks
- Broke down barriers to further embed compliance requirements into the teams way of working
- Developed and executed an improved compliance management system in partnership with key stakeholders and senior leadership
- Identified gaps and opportunities for all internal procedures, controls and processes and drove execution of documentation creation
- Managed the requirements and execution for four departments Business Continuity Plan
- Enhanced communication and education through strategic channels and forums
LEAD CREATIVE COMMUNICATIONS | CHIEF OF STAFF
Discover Financial Services
05.2022 - 09.2023
- Partnered with senior leadership to accumulate and disseminate best practices regarding process improvements within and outside of our organization
- Optimized processes to improve quality, velocity, and scalability of marketing and creative assets
- Identified and implemented control improvements and process efficiencies
- Supported workflow management from creative development, reviews and trafficking
SR BRAND & ADVERTISING SPECIALIST | CHIEF OF STAFF
Discover Financial Services
11.2020 - 05.2022
- Managed creative campaign delivery for mass communications, including Digital Display, OLV, and Audio that includes high impact home page take-overs
- Developed communications plans for new updates, including ideation around brand successes, learnings, stock imagery and new opportunities
- Maintained constructive client and vendor relationships
- Drove monthly scorecard reviews, board material organization and Risk related items
MARKETING ASSISTANT | CAMPAIGN MANAGER
Brookfield Properties
05.2018 - 11.2020
- Managed end-to-end customer-facing marketing campaigns designed to increase shopper awareness, engagement, and sales
- Lead cross functional campaign status meetings, including sourcing input from channel leads
- Increased social following by 103% on Instagram YOY while also increasing engagement by 13%
- Outlined strategic influencer marketing programs with localized efforts across 7 properties generating over 18 million impressions
Education
Bachelor of Arts Fashion - Business
Columbia College Chicago
Chicago, IL05.2017
Timeline
PRINCIPAL OPERATIONAL EXCELLENCE
Discover Financial Services
09.2023 - Current
LEAD CREATIVE COMMUNICATIONS | CHIEF OF STAFF
Discover Financial Services
05.2022 - 09.2023
SR BRAND & ADVERTISING SPECIALIST | CHIEF OF STAFF
Discover Financial Services
11.2020 - 05.2022
MARKETING ASSISTANT | CAMPAIGN MANAGER
Brookfield Properties
05.2018 - 11.2020
Bachelor of Arts Fashion - Business
Columbia College Chicago
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