Brianna Sproles
Los Angeles
Summary
Innovative, revenue-driven Partnerships & Marketing Strategist with a proven track record of securing high-value brand deals and driving measurable growth in sports and entertainment. Managed 20+ elite athletes, executed impactful sponsorship activations, and secured $400K+ in venture funding. Former Division I athlete. I thrive in fast-paced environments, effectively managing multiple projects translating relationships into scalable brand partnerships and corporate ROI.
Overview
2
2
years of professional experience
Work History
Chief of Staff
Disrupt The Game
06.2025 - 12.2025
- Strategic Operation: Directed day-to-day operations and long-term strategic initiatives for full-service athlete agency, effectively managing 20+ clients to enhance service delivery.
- Partnership Brokering: Acted as the primary liaison in negotiations, successfully brokering strategic deals between the agency and brand partners.
- Sales Innovation: Developed and executed innovative sales strategies that created new revenue streams through successful marketing endorsement deals for athletes.
- Cross-Functional Leadership: Led organizational strategy and project management, aligning cross-functional teams to drive athlete brand growth and expand agency market share.
Project and Revenue Coordinator
Rise Advisors
01.2025 - 06.2025
- Account Growth Strategy: Developed scalable frameworks for talent onboarding and brand integration, secured $400K+ in funding for athletes’ off-field ventures through tailored brand strategies that enhanced athlete visibility.
- Partnership Retention & Relations: Spearheaded investor, corporate, and talent relations to ensure campaign effectiveness and fostered long-term partnerships.
- Performance Analytics: Heavily used Google Analytics and Google Campaign Manager to drive measurable ROI for corporate partners and sponsorship stakeholders.
Startup Founder/ Head of Brand Partnerships
Brand Me Management
09.2023 - 01.2025
- Increased athlete sponsorship revenue by securing high-impact NIL partnerships with corporate brands, driving significant growth.
- Negotiated $80K+ in deals, enhancing contract structures to maximize value.
- Digital Growth Strategy: Directed social media marketing that increased brand visibility by directly improving talent marketability for digital-first sponsors.
Education
Master of Science - Entrepreneurship and Innovation
University of Southern California (USC)
Bachelor of Arts - Sociology, Minor in Business
California State University, Fresno
Skills
- Strategic Operation
- Revenue Generation
- Advertising Sales Strategy
- Partnership Negotiations
- Sponsorship Activation
- Digital Marketing Strategy
- Brand Management
- Client relationship management
Timeline
Chief of Staff
Disrupt The Game
06.2025 - 12.2025
Project and Revenue Coordinator
Rise Advisors
01.2025 - 06.2025
Startup Founder/ Head of Brand Partnerships
Brand Me Management
09.2023 - 01.2025
Master of Science - Entrepreneurship and Innovation
University of Southern California (USC)
Bachelor of Arts - Sociology, Minor in Business
California State University, Fresno