Brianna Wilson

Managing Editor Responsibilities:

• Maintained editorial standards by enforcing adherence to style guides, grammar rules, and ethical journalism principles
• Championed innovative storytelling formats that captured audience attention, enhanced user experience, and expanded prospect lists
• Established clear expectations for internal staff members and external contributors, setting achievable goals that motivated them towards success
• Sourced content from industry professionals, directly contributing to our pool of prospects for advertising
• Conducted editorial meetings with staff members and C-level executives to collaborate and review proposed publication suggestions
• Implemented analytical tools and built related reports to track content performance, enabling data-driven decision-making in future projects
• Leveraged market research insights to shape editorial strategy specifically tailored to target audience preferences
• Regularly attended industry conferences as a representative of the publication, bolstering its standing within the industry

Event Coordinator Responsibilities:

• Built and maintained a three-day run of show, ensuring all deadlines were met weeks ahead of schedule
• Handled all event logistics, ensuring the delivery of a quality innovation-focused conference for over 300 industry professionals

Program Manager Responsibilities:

• Built and managed 10-month program calendars for concurrent cohorts of developing leaders
• Sourced and scheduled sales calls from a list of thousands of prospects, leading to a 25% increase of warm prospects
• Hosted information sessions for leaders interested in STRIPES
• Regularly updated and maintained program curriculum, responding to feedback and demand from existing and prospective clients
• Represented the leadership development program as the day-to-day contact for stakeholders, participants and team members

Cross-Functional Responsibilities:

• Regularly led marketing efforts related to the publications, in-person conference and grassroots leadership program
• Acted as an executive assistant to CEO, maintaining her calendar, scheduling calls, sending and responding to emails, writing scripts, and more

• Developed publication website and increased social media presence
• Increased readership through strategic content planning and audience engagement techniques
• Managed a diverse team of 30+ college students
• Organized weekly pitch meetings to ensure team cohesion and participation from all team members
• Optimized online presence by implementing SEO best practices in articles and website design elements.
• Oversaw, trained and developed writers and editors to optimize production and quality of work
• Streamlined editorial workflow for improved efficiency and consistency across all published materials
• Coordinated special edition publications, showcasing high-quality content tailored to specific themes or events