Brianna Zemotel
South Boston,MA
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Communications Manager, Chromatography & Mass Spectrometry
THERMO FISHER SCIENTIFIC
08.2022 - Current
- Develop, implement and manage marketing communications plans for assigned vertical/product lines and projects and closely maintain project budgets in alignment with strategic goals and priorities
- Partner with cross functional services and teams (social media, digital marketing, Design Center, 3rd party agencies) to plan and develop customer facing content at vertical and product levels from traditional to digital tactics
- Evaluate and report effectiveness of campaigns with the appropriate cadence to track program success in terms of contact list building, nurturing and qualified leads
Global Market Development Manager, Genetic Testing Solutions
THERMO FISHER SCIENTIFIC
01.2022 - 08.2022
- Lead the development of strategic, multi-channel marketing plans for the COVID-19 testing program for K-12 schools, including analysis of customer segments, market opportunities and business trends
- Built and measured relevant content across the marketing funnel
- Collaborated with sales and program leaders to facilitate conversion of marketing ideas and messages into effective campaigns leading to revenue, increased brand awareness and improved customer intimacy
Global Market Development Specialist III, Genetic Testing Solutions
THERMO FISHER SCIENTIFIC
01.2021 - 12.2021
- Create and implement appropriate marketing content across multiple channels, including social media, web, print, video, etc
- Support creative and content development for K-12 school COVID-19 testing program (ReadyCheckGo), building new marketing materials within an everchanging market under stringent timelines
- Develop a robust lead generation funnel
- Establish and evaluate key performance metrics to understand business efficiency and impact
Regional Market Development Specialist II, BioProduction Division
THERMO FISHER SCIENTIFIC
02.2020 - 01.2021
- Implements regional and globally developed campaigns, virtual events and promotions to build a pipeline of prospects across biotherapeutic segments (specifically focused on downstream applications)
- Partners with global market development, product management and sales to develop mutual performance objectives, financial targets and critical milestones
- Synthesizes customer and competitive insight to develop effective sales enablement tools
Global Marketing Specialist I, Laboratory Products Division
THERMO FISHER SCIENTIFIC
06.2018 - 02.2020
- Participated in the planning, developing and executing of integrated, multi-channel marketing campaigns to help drive demand, build brand awareness and achieve KPIs and revenue targets
- Ensured project deadlines are met through managing relationships with internal and external agencies, digital execution team, market development and product management teams
- Interfaced with sales and product teams to drive execution of training material, technical print literature and other enablement tools required
Marketing and Communications Intern
PERKINELMER
05.2017 - 05.2018
- Assisted with facilitating integrated marketing campaigns through various activities, including email deployment, landing page design, social media efforts and web updates
- Cultivated and maintained effective partnerships with third party organizations
- Conducted market research related to company’s positioning among key stakeholder audiences
Education
Bachelor of Science in Business Administration - Marketing
BRYANT UNIVERSITY
05.2018
Skills
- Advanced in Microsoft Office Suite (Word, Excel, Access, Power BI, etc)
- Proficient with a wide array of digital marketing platforms: SalesForce, Eloqua, SalesHub
- In-depth knowledge of social media marketing platforms: Twitter, Facebook, LinkedIn, etc
- Familiar with search engine optimization (SEO), Google Analytics and Adobe Analytics
Certification
Specialized Studies Program in Integrated Marketing, University of California, Irvine, 02/01/21
Timeline
Marketing Communications Manager, Chromatography & Mass Spectrometry
THERMO FISHER SCIENTIFIC
08.2022 - Current
Global Market Development Manager, Genetic Testing Solutions
THERMO FISHER SCIENTIFIC
01.2022 - 08.2022
Global Market Development Specialist III, Genetic Testing Solutions
THERMO FISHER SCIENTIFIC
01.2021 - 12.2021
Regional Market Development Specialist II, BioProduction Division
THERMO FISHER SCIENTIFIC
02.2020 - 01.2021
Global Marketing Specialist I, Laboratory Products Division
THERMO FISHER SCIENTIFIC
06.2018 - 02.2020
Marketing and Communications Intern
PERKINELMER
05.2017 - 05.2018
Bachelor of Science in Business Administration - Marketing
BRYANT UNIVERSITY
Specialized Studies Program in Integrated Marketing, University of California, Irvine, 02/01/21
Similar Profiles
Emily RobinsonEmily Robinson
Pharmacy Technician II at Fisher Bioservices, Thermo Fisher ScientificPharmacy Technician II at Fisher Bioservices, Thermo Fisher Scientific
Larry HorsleyLarry Horsley
Material Handler II at Thermo Fisher ScientificMaterial Handler II at Thermo Fisher Scientific
Justin MassingillJustin Massingill
Associate Project Manager – Hematology Oncology / Cell Therapy at PPD, part of Thermo Fisher ScientificAssociate Project Manager – Hematology Oncology / Cell Therapy at PPD, part of Thermo Fisher Scientific
WHITNEY A. LEIGHWHITNEY A. LEIGH
Nurse Medical Information Specialist at THERMO FISHER SCIENTIFICNurse Medical Information Specialist at THERMO FISHER SCIENTIFIC
Erin TyldesleyErin Tyldesley
Pediatric Critical Care Registered Nurse at Boston Children’s HospitalPediatric Critical Care Registered Nurse at Boston Children’s Hospital