Brianne Bartels
Green Bay,WI
Summary
Marketing research professional with expertise in data-driven insights, category management, and consumer satisfaction. Proficient in analyzing complex CPG industry data to drive strategic business decisions. Skilled at translating insights into actionable reports and visualizations.
Overview
21
21
years of professional experience
Work History
Customer Business Manager
Winland Foods
10.2022 - Current
- Lead market analysis to identify voids and opportunities, optimizing the product portfolio based on market trends
- Manage customer relationships by synthesizing data from various sources, including Datassentials, US Foods Cookbook, and internal databases to uncover growth opportunities
- Oversee nationwide broker relationships, conducting monthly reviews of sales performance and collaborating to secure business with broadline distributors, multi-unit regional chains, national accounts, and local chains
Customer Business Manager
Treehouse Foods
08.2018 - 10.2022
- Acted as the key point of contact for multiple foodservice customers, fostering strong relationships and delivering exceptional customer service
- Collaborated in the strategic planning process, contributing to annual growth strategies and RFP processes
- Created and managed internal and external sales reports, providing insights on growth opportunities and performance tracking
Customer Service & Fulfillment Specialist
Treehouse Foods
04.2017 - 08.2022
- Provided support to customers across multiple channels, resolving order-related issues and inquiries
- Utilized SAP and Business Intelligence tools to analyze inventory and order history, recommending solutions based on exception data
- Developed a deep understanding of customer strategies, business models, and requirements to improve customer service delivery
Category & Market Insights Manager
Nielsen
05.2003 - 11.2015
- Analyzed POS data and market trends to assess sales performance, profitability, and shopper behavior, providing actionable insights to guide business decisions
- Worked closely with customers to understand their strategies and category needs, identifying key market changes and opportunities for growth
Education
High School Diploma -
Green Bay East High School
Green Bay, WI06.1998
Skills
- Category Analysis
- Advanced Excel Proficiency
- Business Development
- Report writing and presenting
- Critical thinking skills
- Excellent communication skills
- Strong interpersonal skills
- Proactive and self-motified
- Exceptional organizational skills
- CPG Data Analysis
Timeline
Customer Business Manager
Winland Foods
10.2022 - Current
Customer Business Manager
Treehouse Foods
08.2018 - 10.2022
Customer Service & Fulfillment Specialist
Treehouse Foods
04.2017 - 08.2022
Category & Market Insights Manager
Nielsen
05.2003 - 11.2015
High School Diploma -
Green Bay East High School
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