Brianne Brown
Houston,TX
Summary
Implements strategic and tactical marketing campaigns to drive engagement, sales and increased membership. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
19
19
years of professional experience
Work History
Email Marketing Manager
National Association of Manufacturers
12.2020 - Current
- Manage a team of email marketers
- Strategize and develop email campaigns for industry events and weekly newsletters
- Coordinate and manage media schedules
- Create and execute HTML broadcast emails
- Track and analyze email analytics from different newsletters and event campaigns.
- Developed comprehensive testing strategies to evaluate subject lines, content variations, and send times for optimal results.
- Established and maintain a comprehensive email marketing calendar, ensuring all stakeholders were informed of upcoming campaigns and their objectives.
- Analyzed campaign performance data to identify trends and make data-driven optimizations for future initiatives.
- Increased brand awareness through strategically timed newsletters featuring company updates, product launches, and industry news.
Marketing Analyst
Clearway Community Solar
01.2019 - 01.2020
- Email building, design, and execution for renewable energy provider
- Ran campaign analysis of both retention and acquisition campaigns
- Html coding
- Graphic design
- Copywriting.
- Identified areas for process improvement within marketing department, resulting in increased efficiency and more effective use of resources.
- Developed comprehensive marketing strategies for increased brand awareness and customer engagement.
Email Production Specialist
GS Marketing
01.2018 - 01.2019
- Email building, design and layout for Fortune Global 500 Automotive Company
- Maintained and updated several spreadsheets relating to companywide software migration
- Html coding, Graphic design and Copywriting for multi-channel marketing campaigns.
- Kept production schedules on track by consistently meeting deadlines and prioritizing urgent orders when necessary.
- Organized work to meet demanding production goals.
- Enhanced communication between departments through regular meetings, fostering collaboration, and increasing problem-solving capabilities across teams.
- Conducted thorough analyses of production data to identify trends or bottlenecks impacting performance metrics, leading to targeted interventions for improvement.
Freelancer
Freelancers Union
01.2013 - 01.2018
- Email building, design and layout for multiple industries
- Html coding and editing, Graphic design, Copywriting and copyediting for multimedia campaigns including print, online, email and social.
- Managed multiple projects simultaneously while maintaining high level of attention to detail and organization.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
Email Architect
NRG
01.2012 - 01.2013
- Email builds including campaign, promotional, and operational emails
- Ensure HTML email render and function correctly across multiple email clients
- Coordinating with the email team on email development
- Serve as subject matter expert for email design best practices and trends
- Collaborate with IT teams as needed to deliver project-specific emails
- Manage timelines and meet deadlines on requested projects
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Collaborated with sales teams to align email marketing efforts with overall business goals and drive lead generation.
Online Production Coordinator
Publishers Clearing House
01.2009 - 01.2011
- Member of Email Marketing group for large Sweepstakes Corporation
- Developed, built and executed multi-channel email campaigns
- HTML writing and coding for daily email blasts
- Managed weekly quantitative analysis reporting
- Provided key metric reporting and graphs
- Offered solutions to day-to-day technical errors and site updates.
- Enhanced user experience by implementing responsive interactive designs and optimizing email and website performance.
- Developed email templates adhering to best practices for various email clients, optimizing deliverability and engagement rates.
Print Production Coordinator
Langenscheidt Publishing Group
01.2008 - 01.2009
- Coordinated print production schedules, print specifications, and cost analysis reports
- Initiated requests for bids, customer quotations, and purchase orders for vendors
- Tracked online and sales department's performance through statistical analysis
- Monitored inventory of all products.
- Managed multiple print projects simultaneously for a timely delivery, ensuring client satisfaction.
- Established detailed schedules for each project phase, effectively meeting tight deadlines under pressure.
- Reduced production costs with strategic vendor negotiations and effective budget management.
- Maintained organized records of all completed projects for easy reference in future engagements or potential reprints requests from clients.
Marketing Coordinator
Creative Image Advertising & Design, Inc.
01.2007 - 01.2008
- Advertising/Media Placement
- Researched and negotiated publication pricing on client's behalf
- Created media proposals with national and regional publications
- Strategized marketing campaigns to include print advertising and Internet marketing
- Coordinated email blasts for clients
- Developed, Implemented & Managed Marketing Initiatives
- Expedited day-to-day projects to meet client needs and deadlines
- Maintained and expedited fulfillment and collateral requests using online inventory and database, including trade show collateral
- Coordinated print requests for marketing materials
- Facilitated direct mail campaigns from conception to completion.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Planned and executed internal and external marketing events.
Web Marketing Strategist
ETL Pursuit Advertising
01.2006 - 01.2007
- Designed and implemented ideas and solutions to improve client web pages
- Conducted online market research
- Performed Search Engine Optimization to revamp, redesign, and increase traffic to multiple client websites
- Wrote and implemented html tags, including meta tags, meta keyword tags, meta description tags, and image tags for numerous websites
- Implemented online advertising campaigns
- Created and managed cost-per-click campaigns for national and international accounts
- Organized and administered Internet promotional campaigns.
Account Coordinator/Intern/Marketing Assistant
Dark Horse Marketing
01.2006 - 01.2006
- Edited and proofread a variety of contracts, brochures, advertising, postcards, and other publicity materials
- Orchestrated publicity and promotional items for client trade shows and events
- Organized advertising schedules for clients
- Created media kits and media calendars, including negotiating advertising rates on client's behalf
- Developed event press releases
- Contributed to client branding strategies
- Orchestrated market research to create marketing and advertising proposals.
- Coordinated meetings, calls, and demos for four-person account management team.
Education
B.B.A. - Marketing
Iona University
New Rochelle, NY01.2006
Skills
- Project Management
- Search engine optimization
- Email Scheduling
- Email Analytics
- Email Strategy Development
- Transactional Emails
- Subscriber Engagement
- HTML and CSS Knowledge
- CRM Integration
- Email Design
- Campaign Management
- Deliverability Optimization
- List Building
- Dynamic Content
- Segmentation Techniques
Timeline
Email Marketing Manager
National Association of Manufacturers
12.2020 - Current
Marketing Analyst
Clearway Community Solar
01.2019 - 01.2020
Email Production Specialist
GS Marketing
01.2018 - 01.2019
Freelancer
Freelancers Union
01.2013 - 01.2018
Email Architect
NRG
01.2012 - 01.2013
Online Production Coordinator
Publishers Clearing House
01.2009 - 01.2011
Print Production Coordinator
Langenscheidt Publishing Group
01.2008 - 01.2009
Marketing Coordinator
Creative Image Advertising & Design, Inc.
01.2007 - 01.2008
Web Marketing Strategist
ETL Pursuit Advertising
01.2006 - 01.2007
Account Coordinator/Intern/Marketing Assistant
Dark Horse Marketing
01.2006 - 01.2006
B.B.A. - Marketing
Iona University
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