Brianne LaVoy

Lead coordination and operations for a large community-based environmental program, serving as the liaison among city departments, nonprofit partners, and neighborhood groups. Manage project planning, volunteer engagement, and reporting for grant-funded initiatives that promote sustainability, accessibility, and community participation. Oversee site improvements, educational outreach, and stakeholder collaboration to strengthen local food systems, and urban green spaces.

Drove digital sales growth and improved customer experience across assigned eCommerce channel accounts, including distributors, NSPs, retailers, and etailers. Worked cross-functionally to align strategy, execution, and performance metrics across internal and external stakeholders.

• Led partner- specific digital marketing campaigns, incorporating SEO, SEA, mobile marketing, and analytics tools to drive engagement and online conversions

• Built and nurtured high-impact relationships with partner eCommerce teams, aligning on promotional planning, content optimization, and customer experience initiatives.

• Created data dashboards and performance reporting tools to track sales, monitor KPIs, and guide strategic decisions across teams.

• Ensured consistency in pricing and positioning between eCommerce and traditional channels to maintain brand integrity and channel harmony.

• Acted as an internal eCommerce subject matter expert, supporting global initiatives and collaborating with teams across operations, digital experience, and marketing.

• Partnered externally with digital solution providers—including Google, PriceSpider, and Syndigo—to enhance Schneider Electric’s digital footprint and platform readiness.

Directed strategic planning for D2C Marketplace channel with key accounts. Led beta testing on new account sites, as well as maintained existing platforms. Collaborated across the organization to drive growth efforts, including IT, Finance, Customer Success, and more. Reviewed P&L statements to identify cost savings, respond to issues, and secure new business opportunities. Established goals for each marketplace, partnering with merchandisers and retailers on promotional campaigns based on data insights and trends.

• Launched three major retail channels with Overstock, Kohls, and Kroger from ground up, including setting up accounts, designing strategies, collaborating on technology planning, and assessing customer needs.

• Delivered more than $20M in increased revenue through launch of three channels and listing of 10K+ products.

• Served as primary liaison between stakeholders, including vendors, marketplace accounts, and internal teams, and created process improvements to maximize user experience, streamline product onboarding, and deliver growth.

• Coached and mentored team of Marketplace Managers focused on global eCommerce channels.

• Tracked metrics and KPIs related to revenue, margins and performance to restructure or design strategies for each marketplace based on information.

Drove strategic planning for key accounts, improving sales across eCommerce and retail channels in North America through effective marketing and merchandising plans. Pursued, negotiated, and closed key opportunities. Developed vendor programs for new product lines based on needs of each retail partner. Analyzed data and trends to determine best opportunities for each brand, platform, and product, including implementing andd monitoring seasonal promotions.

• Managed more than 20% of total sales for company, which included relationship building with key accounts that included Best Buy, Wayfair, Amazon, Home Depot, Target, and Lowes.

• Consulted with internal and external leadership teams on strategies for maximizing competitive positioning and improving manufacturer presence across eCommerce sites.

• Represented organization at tradeshows, industry events, and conferences, increasing visibility, promoting brands, and leading business development efforts with potential stakeholders.

Managed more than 10 key accounts with total sales volume of more than $60M. Selected keywords, setup items, and created content to position brands effectively on eCommerce platforms. Ensured customer satisfaction and retention by proactively resolving issues. Estimated costs and negotiated contracts with focus on profitability.

• Nurtured trust with major retailers in the eCommerce space across the US and Canada, including Costco, Amazon, Walmart, Target, QVC, Groupon, Kohls, ShopHQ, and Nordstrom.

• Facilitated meetings with internal and external stakeholders to shape strategy, monitor compliance with contracts, and ensure timely delivery of projects and programs.

• Grew business by identifying opportunities, engaging customers in decision-making, and maintaining an overall positive experience with clients, retail partners, and other stakeholders.

Generated forecasts, leveraging data to analyze trends, identify opportunities, and mitigate risks across product lines. Purchased materials. Negotiated terms of contracts and pricing to maximize profit margins, including payment terms, incentives, rebates, discounts, and cooperative marketing and advertising programs.