Microsoft Office/Excel
Brianne Revell
Marketing Director
Las Vegas,NV
Summary
Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in hundreds of industries across the nation. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget. Results-driven manager, bringing in years of experience in multiple marketing disciplines, including product marketing, product management and digital marketing.
Overview
4
4
years of post-secondary education
12
12
years of professional experience
Work History
Digital Marketing Director
1Marketing Agency
Las Vegas, NV
07.2020 - Current
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Diversified and enhanced website pages and social media platforms to boost reach.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Created innovative strategies to drive customer engagement.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Coordinated with over 500 businesses on designing effective PR strategy.
- Developed and implemented marketing and communications plans for over 500 companies across the nation
- Collaborated with designers and editorial team on marketing materials.
- Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
- Worked with marketing teams to create, deploy and optimize effective campaigns for clients in multiple industries.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Organized and executed robust, creative experiential marketing events.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Developed metrics and measured success in order to further penetrate marketplace.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Communicating with clients to understand their needs and explain product value.
- Building relationships with clients based on trust and respect.
- Collaborating with internal departments to facilitate client need fulfillment.
- Collecting and analyzing data to learn more about consumer behavior.
- Keeping accurate records pertaining to inventory and account notes.
- Maintaining updated knowledge of company products and services.
- Resolving complaints and preventing additional issues by improving processes.
- Identifying industry trends.
- Acting as a client advocate with a focus on improving the buyer experience.
- Used content management system to analyze user engagement and website traffic metrics.
- Managed content distribution to online channels and social media platforms.
- Utilized analytics and site metrics to determine areas of improvement.
- Approved, reviewed and edited all content flowing to website, approving over 50 pieces of content per week.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Streamlined functions by developing and implementing processes and task management ticket systems.
- Conducted 100s of content audits to identify gaps and redundancies of content.
- Maintained content marketing calendar to schedule all aspects of creation and delivery.
- Identified and eliminated website bugs to improve user experience.
- Configured and purchased domains for websites.
- Conceptualized, planned and executed original designs for wide range of website properties.
- Backed up or modified applications and related data to provide for disaster recovery.
- Designed graphics for website decoration and layout.
- Maintained websites for over 200 clients nation wide
- Troubleshot issues with websites and fixed scripting and use issues.
Certified Pilates Manager/Instructor
Club Pilates
Las Vegas, NV
01.2014 - Current
- Fostered positive working environment for all employees by encouraging staff members to voice opinions and concerns without fear of reprisal.
- Implemented effective social media strategies facilitate new business and promote patronage in existing customers.
- Managed fitness centers, recreation facilities and aquatic programs with emphasis on safety.
- Trained newly hired employees, offering insight into job duties and providing positive feedback on work.
- Set clear sales goals for each employee, tracking progress and milestones and offering support and assistance as needed.
- Supported enrollees in fitness program services by encouraging participation in Zumba, yoga and other beneficial workout classes.
- Responded promptly to customer issues and resolved problems through effective communication and decision making skills.
- Demonstrated strong knowledge of all fitness equipment and explained to customers how to properly use each machine.
- Provided individual health coaching to help clients optimize personal choices.
- Helped clients set and achieve health and wellness goals.
- Conducted needs assessments or surveys to determine interest in or satisfaction with wellness and fitness programs, events or services.
- Met or exceeded monthly revenue and training goals.
- Built strong relationships with members to promote health, wellness and available services.
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Worked in team-based environment to provide clients with optimal fitness services.
- Promoted additional classes and available services to members.
- Tracked member attendance and participation for recordkeeping purposes.
- Kept facilities and equipment clean and organized.
- Attended continuing education classes to maintain current knowledge.
- Served as point of reference for fitness expertise within club.
- Informed clients about nutrition, lifestyle issues, and weight control.
- Designed and implemented over 1000 fitness instruction classes for all ages and body types
- Cultivated positive relationships with participants by interacting with group during fitness classes.
- Instructed gym members about correct use of weight resistance and cardiovascular equipment.
- Educated clients on effective ways to exercise while on business travel, at home and on vacation.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Identified issues, analyzed information and provided solutions to problems.
Marketing Director
Bridgetek Communications
Las Vegas, NV
01.2017 - 06.2020
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Developing marketing strategies for new products
- Organizing promotional events and coordinating day-of deliveries and staffing
- Leading and training a team of Marketing Associates
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
- Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
- Identifying potential new markets and creating a plan to enter the market
- Partnering with product development and buying teams to estimate product demand
- Brainstorming fresh advertising ideas with senior management
- Develop a yearly budget for the marketing team
- Communicate the brand identity with the team
- Sift through marketing data to find the important trends
- Stay up to date on the latest marketing trends
- Attend conferences to further marketing knowledge
- Oversee social media strategy and implementation
- Develop thought leadership pieces such as an e-book
- Create marketing reports to show to executives
- Consulted with product development teams to enhance products based on customer data.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Developed metrics and measured success in order to further penetrate marketplace.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Directed department of 5 marketing managers
- Organized and executed robust, creative experiential marketing events.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and sales of hundreds of products/programs.
- Prepared and executed outreach events with over 10,000 guests in attendance.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with marketing teams to create, deploy and optimize effective campaigns for over 500 clients across the nation.
- Implemented marketing strategies which resulted in consistent growth of customer base.
- Collaborated with designers and editorial team on marketing materials.
- Planned and executed events and marketing programs, producing thousands of qualified leads.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
Education
Communications - Marketing Management And Research
University of Nevada - Las Vegas
Las Vegas, NV 08.2012 - 09.2016
Skills
Strategic planning
Ability to collect, track, and analyze large amounts of data
Keyword optimization
Organization and Time management
Leadership
Training & Development
Customer service
Adaptability
Troubleshooting
Clerical
Exceptional verbal and written communication skills
SEO and PPC Experience
Ability to collaborate with cross-functional teams
Ability to analyze problems and create a solution
Ability to manage multiple projects at once
Understanding of consumer behaviors and industry trends
Extensive, accurate product knowledge
Content creation experience
Software
Zapier
Hubspot
Hubstaff
Copper
Sprout
YLOPO
KPI software
Facebook / IG Certified
ClubReady, Asana, Mind and Body, Follow Up Boss
G Suite
Mail Chimp
Drop Box/Google Drive
Slack/Microsoft Teams
Zoom/Google Meet
Calendly/Google Calendar/Outlook
Adobe
Canva
IMovie, Splice, Tik Tok, Magesto
Timeline
Digital Marketing Director
1Marketing Agency
07.2020 - Current
Marketing Director
Bridgetek Communications
01.2017 - 06.2020
Certified Pilates Manager/Instructor
Club Pilates
01.2014 - Current
Communications - Marketing Management And Research
University of Nevada - Las Vegas
08.2012 - 09.2016