BRIAN T. FORD
Aurora,CO
Summary
Exceptional leader with a passion for coaching. Talent selling quality, service, and value over price. Proven track record of successful department takeovers, new business startups, and revenue generation in all market conditions leading to increased profitability. Demonstrated ability to develop and implement effective sales and marketing plans. Outstanding relationship building, training, and presentation skills. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
11
11
years of professional experience
Work History
Area Sales Manager
Sportswest Construction Sport Court Of Southern CA
Simi Valley, CA
05.2017 - Current
- Established strong relationships with major accounts and key decision-makers to increase sales by 75% in designated territory resulting in increase of profitability by 47%
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Executed proven strategies to exceed sales quota by 37% and help company achieve record goals.
- Formulated tactics and strategies to target new potential customers within public recreation sectors. Resulting in addition of 3 new Commercial specific team members.
Sales Manager
AutoNation
Costa Mesa, CA
03.2013 - 04.2017
- Honda previously with BMW Encinitas
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets. Increased Sales team to 20 from 14.
- Sales volume increased 25% to 160 new and 70 used, increased internet sales rate to over 34%
General Sales Manager
BMW MINI Of Escondido
Escondido, CA
12.2011 - 03.2013
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings to win coveted Chairman's Award for client satisfaction.
- Implemented Certified Pre Owned program and increased used vehicle sales by over 200%.
- Installed new Internet Sales Team which quickly produced 40% increase in New and Used sales resulting in 80% improvement in profitability.
Education
BA - Recreation Administration and Business
Sacramento State University
Sacramento, CASkills
- New Business Identification
- New Account Development
- Networking Events
- Territory Expansion
- Contract Negotiation
- Sales Statistics Analysis
- Revenue Projections
- P&L Responsibility
- Team Recruiting and Onboarding
- Quote and Proposal Management
Timeline
Area Sales Manager
Sportswest Construction Sport Court Of Southern CA
05.2017 - Current
Sales Manager
AutoNation
03.2013 - 04.2017
General Sales Manager
BMW MINI Of Escondido
12.2011 - 03.2013
BA - Recreation Administration and Business
Sacramento State University
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