Summary
Overview
Work History
Education
Skills
Timeline
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Brian Balbi

Tempe,AZ

Summary

Dynamic and innovative advertising professional with a Bachelor´s Degree in Advertising and a demonstrated history of success in crafting compelling narratives as Copywriter and Community Manager. Passionate about driving brand excellence and engagement in the fast-pace world of advertising. Seeking an impactful role where i can leverage my creative prowess, strategic communication skills, and extensive experience to elevate brand and exceed client expectations.

Overview

2
2
years of professional experience

Work History

Community Manager & Creative Copywriter

Agencia García
06.2022 - 12.2022
  • Transferred to Chile, in order to continue my work on Starbucks.
  • Collaborated with team members to develop creative campaigns for social media platforms to increase brand engagement and awareness.
  • Devised content strategy to effectively engage target audiences.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Conducted market research to identify new opportunities and trends.

Copywriter

Newcycle
12.2021 - 06.2022
  • Promoted to exclusive copywriter for Starbucks and Burger King.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Improved search result rankings with targeted SEO strategy.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Collaborated with illustrators and photographers to enhance content.

Community Manager

Newcycle
02.2021 - 12.2021
  • Managed social media accounts for high profile clients including Starbucks, Burger King, Grolsch, Warsteiner and Agrofy.
  • Conducted daily updates to social media profiles to boost company online presence.
  • Increased customer engagement through social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Designed and implemented social media strategies to align with business goals.

Education

Degree in Advertising - Marketing & Advertising

Universidad De Palermo
Buenos Aires, Argentina
12.2019

Skills

    Photoshop

    Illustrator

    Drive & Office

    Meta Business Suit

    Data Analysis & Reporting

    Bilingual

Timeline

Community Manager & Creative Copywriter

Agencia García
06.2022 - 12.2022

Copywriter

Newcycle
12.2021 - 06.2022

Community Manager

Newcycle
02.2021 - 12.2021

Degree in Advertising - Marketing & Advertising

Universidad De Palermo

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Brian Balbi