Overview
Work History
Education
Skills
Timeline
Generic

Briar Graybush

Jacksonville Beach,,Florida

Overview

6
6
years of professional experience

Work History

Senior Digital Marketing Automation Manager

WR Group
Ponte Vedra Beach, FL
12.2022 - Current
  • Spearhead all marketing efforts for the Biovea website; operational in 48 countries/9 languages.
  • Senior Automation Marketing Manager for a multimillion global brand, developing and executing automation strategies.
  • Optimize customer engagement to yield high conversion rates and consumer retention.
  • Integrating marketing automation tools (hubspot, iterable, GA, AI, and Meta) to create and manage static and dynamic campaigns across various channels.
  • Track KPIs, create roadmaps for data backed campaign improvements, and results driven ad strategies.
  • Develop, implement, and oversee a loyalty program aimed at rewarding and retaining our most valuable and loyal customers, with an emphasis on engagement and advancement.

Marketing Manager

EM Ventures
Jacksonville, FL
02.2021 - 12.2022
  • Develop and implement lifecycle marketing strategies
  • Generate efficient keyword-based SEO.
  • Proficient in ESPs and CRMs, including HubSpot, Mailerlite, Mailchimp, and Kustomer.
  • Manage social media campaigns via Google and Meta-based paid advertisements, targeting consumers by applicable demographics.
  • Drive lead generation and nurture contacts effectively.
  • Expertise in vector creation, digital marketing, B2B sales, CRM and SaaS systems.
  • Authorize contracts to ensure exceptional vendor coordination, timeline development, budgeting, and day-of coordination services.
  • Oversee and analyze automated A/B email campaigns targeting segmented leads utilizing automation platforms.

Operations/Sales Manager

Semper Laser
Jacksonville, FL
07.2021 - 03.2022
  • Regional marketing, implemented sale strategies, and strived to improve the operating efficiency.
  • Lead generation, lifecycle marketing, email automation, and social media/SMS campaigns.
  • Ensured employees were equipped to deliver sales, profit, and an exceptional client experience.
  • Created and delivered compelling sales presentations to prospective customers.
  • Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.

Assistant Operations Manager

VidaCann
Jacksonville, FL
04.2019 - 04.2020
  • Regional marketing, event coordination, lead generation and consumer education.
  • Creation of digital marketing material (Video and photo for social media ad campaigns)
  • Ecommerce product management
  • SOP development, DOH and HIPAA compliance, employee onboarding, data analysis, and CSR systems.
  • Managed profit and loss by following cash control procedures, maintaining inventory, managing labor and reviewing financial reports.
  • Directed logistics by controlling movement of goods to and from facilities to sustain efficient production and meet market demand.
  • Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.

Community Educator

Curaleaf Florida
Jacksonville, FL
05.2018 - 04.2019
  • Brand representative, experienced in event planning, data analysis, consumer education, and CPG marketing.
  • Lead generation and contact management
  • Established and maintained positive relationships with government regulators, residents, families, other area health care providers, physicians and community at large.
  • Maintained adherence to client-event requirements through delegation, prioritizing and management of production phases from concept to execution.
  • Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.

Education

Marketing Certification - Email Automation Marketing

HubSpot Academy
Cambridge, MA
10.2022

High School Diploma -

Sandalwood High School
Jacksonville, FL
05.2013

Skills

  • Ecommerce Marketing (3 year)
  • Retention Marketing (3 years)
  • Lead Generation (3 years)
  • Lifecycle Management (3 years)
  • Email automation (5 years)
  • International/Domestic Compliance (5 years)
  • Google Ads/Analytics (3 Years)
  • Meta Ads Management (3 Years)
  • Managing Operations and Efficiency (5 years)
  • Shopify/Iterable Admin (3 years)
  • Software Development QA (4 years)
  • Revenue Reporting/Analytics (5 years)
  • Cross-departmental Alignment (5 years)
  • Team Management/Onboarding (5 years)

Timeline

Senior Digital Marketing Automation Manager

WR Group
12.2022 - Current

Operations/Sales Manager

Semper Laser
07.2021 - 03.2022

Marketing Manager

EM Ventures
02.2021 - 12.2022

Assistant Operations Manager

VidaCann
04.2019 - 04.2020

Community Educator

Curaleaf Florida
05.2018 - 04.2019

Marketing Certification - Email Automation Marketing

HubSpot Academy

High School Diploma -

Sandalwood High School

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Briar Graybush