BRICE D. WILEY
Houston,TX
Summary
Accomplished and dedicated Director of Marketing with 15+ years of progressive leadership experience leading marketing operations, revenue growth strategy, and martech transformation. Proven track record in CRM optimization (HubSpot), marketing automation, AI adoption, and account-based marketing (ABM). Expertise in driving project management, ROI measurement, and relationship building across global organizations. Recognized with international awards for digital transformation, website development, and digital marketing campaigns.
Overview
18
18
years of professional experience
Work History
Director of Marketing & Communications
Lex Mundi
03.2021 - Current
- Maintained responsibilities as in the previous Senior Manager role, with the additional responsibility of overseeing both member and client-facing marketing efforts and two additional direct reports (5 total).
- Executed a technology stack transformation (new CRM, member database, and app) to improve efficiency and engagement.
- Transformed the marketing team into a data-driven operation, implementing ROI tracking models that delivered a 106% increase in qualified leads.
- Launched LinkedIn and programmatic ad campaigns, scaling reach to 233,000+ monthly impressions and reducing CPC while enabling precise audience segmentation.
- Built analytical capability by hiring and leading a Marketing Analyst, embedding data-driven decision-making into marketing operations and improving campaign measurement, forecasting accuracy, and executive reporting.
- Built digital marketing capability by hiring and leading a Digital Marketing Manager, streamlining campaign oversight and improving performance.
- Introduced account-based targeting in email campaigns, tailoring communications by region, job title, and firm size, resulting in a 0.67% YoY increase in CTR and improved member satisfaction (85% rated communications “just right,” up from 80%).
- Directed the full rebuild and re-platforming of the Lex Mundi website to Umbraco, and led integration of HubSpot, Microsoft Azure, and Cvent to streamline login, event registration, and data management, significantly improving member experience.
- Oversaw the selection and implementation of Jasper AI, enabling the team to leverage AI for drafting, proofreading, and content creation. Drove measurable gains including a 24% increase in paid campaign impressions, 47% increase in clicks, 90% increase in organic impressions, 145% increase in organic clicks, and a 34% engagement rate improvement.
- Provided board-level reporting on marketing performance and ROI, delivering data-driven insights that shaped strategic priorities and decisions.
- Work with the Vice President of Marketing on strategic planning and budgeting for the department.
Senior Manager – Marketing & Communications
Lex Mundi
05.2017 - 02.2021
- Promoted for leadership and expanded oversight of database management and additional marketing staff.
- Led the collaborative development and implementation of strategies to increase awareness and generate leads for individual practice areas and the firm.
- Developed a content strategy to produce thought-leadership in various formats ranging from website content, white papers, e-books, webinars, blogs, and videos.
- Optimized existing campaigns in support of top-line revenues, sales strategies, business needs and profitability objectives.
- Achieved financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Manager – Marketing & Communications
Lex Mundi
10.2013 - 05.2017
- Directed member marketing initiatives for a global network of 150+ law firms, driving engagement and brand recognition.
- Cut costs by $100K in one year by improving processes and optimizing staff functionality. Maintained project budgets and timelines for all internal marketing initiatives.
- Led a team of two staff members on all internal marketing and communications initiatives.
- Oversaw all organizational communications, ensuring consistent branding and messaging.
- Developed strategies and resources to build brand awareness among member law firms. Collaborated with member firm contacts worldwide in building brand awareness at their firms.
- Planned, wrote and distributed member firm publications including branding guides, member resource guides and member directories. Presented on trends/best practices to member firm lawyers at conference events. Developed videos and presentations for staff and member firm use.
Director of Marketing & Branding
University of Houston Alumni Association
01.2012 - 10.2013
New Media Developer/Graphic Designer
University of Houston Alumni Association
01.2011 - 12.2012
Assistant Director of Marketing
University of Houston Athletics
01.2009 - 12.2011
Marketing & Graphics Assistant
University of Houston Athletics
01.2008 - 12.2009
Education
Bachelor of Science - Journalism
Ohio University
Athens, OH06.2008
Skills
- HubSpot
- Jasper AI
- Zapier
- Adobe Creative Suite
- Database Management
- HTML & Web/E-mail
- LinkedIn Campaign Manager
- Choozle (Programmatic)
- Microsoft Office 365
- Collaboration Tools (YouTrack, ClickUp, Planner)
- CMS (Umbraco)
- Event Platforms (Cvent)
LEADERSHIP HIGHLIGHTS
- Scaled LinkedIn presence from 2,500 to 19,000 followers and launched targeted campaigns that now deliver 233,000+ monthly impressions, improving click-through rate and lowering cost-per-click while enabling segmentation by region, job title, and firm size.
- Expanded account-based marketing across LinkedIn, programmatic, and email campaigns, improving digital engagement (+233K impressions/month on LinkedIn; +0.67% YoY CTR in email) and boosting member satisfaction (85% rated comms “just right,” up from 80%).
- Directed the rebuild of the global Lex Mundi website, re-platforming to Umbraco and integrating HubSpot, Microsoft Azure, and Cvent to enhance event registration, data management, and member experience.
- Pioneered AI adoption in marketing operations, implementing Jasper AI to streamline content creation and campaign management. Results included a 24% increase in paid campaign impressions, 47% increase in clicks, 90% increase in organic impressions, 145% increase in organic clicks, and a 34% engagement rate improvement.
- Transformed marketing team into a data-driven operation, implementing ROI tracking models that drove a 106% increase in qualified leads.
- Cut $100K in annual costs by streamlining processes and optimizing team functionality, redirecting resources toward high-impact initiatives.
CORE COMPETENCIES
- Marketing Operations Leadership
- Martech & CRM Optimization (HubSpot, Jasper AI, Zapier)
- Campaign Analytics & ROI Measurement
- Website and App Oversight & Management
- Account-Based Marketing (ABM)
- Process Improvement & Change Management
- Cross-Functional Team Leadership
- Budgeting & Resource Allocation
Awards
- International Business Excellence Awards (2023) – Winner: Best Digital Marketing Campaign & Overall Winner across all categories
- International Business Excellence Awards (2023) – Finalist: Best Website/App
- US Customer Experience Awards (2023) – Finalist: Best Digital Transformation
- AMA Houston Marketer of the Year (2010) – Overall Winner
- AMA Houston Marketer of the Year (2009) – Sports Industry
- AMA Crystal Award Winner (2010) – Sports Industry
Timeline
Director of Marketing & Communications
Lex Mundi
03.2021 - Current
Senior Manager – Marketing & Communications
Lex Mundi
05.2017 - 02.2021
Manager – Marketing & Communications
Lex Mundi
10.2013 - 05.2017
Director of Marketing & Branding
University of Houston Alumni Association
01.2012 - 10.2013
New Media Developer/Graphic Designer
University of Houston Alumni Association
01.2011 - 12.2012
Assistant Director of Marketing
University of Houston Athletics
01.2009 - 12.2011
Marketing & Graphics Assistant
University of Houston Athletics
01.2008 - 12.2009
Bachelor of Science - Journalism
Ohio University