Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Brice Williams

Browns Summit,NC

Summary

Dynamic and results-driven professional with a proven track record in sales and marketing, seeking to leverage academic training and extensive experience to excel as a Business Account Executive at Spectrum. Adept at driving revenue growth, building strong client relationships, and exceeding sales targets through strategic planning and innovative sales strategies.

Overview

3
3
years of professional experience

Work History

Founder

Mr. Onederful Custom Clothier
07.2023 - Current
  • Established strategic global supply chain partnerships to optimize manufacturing and production processes, increasing efficiency and cost savings by 20%.
  • Developed cohesive brand identity, fostering a strong emotional connection with the target audience.
  • Conducted market analysis to understand the competitive pricing strategies, effective advertising tactics, and market trends.
  • Grew personal business by 15% MoM.
  • Successfully sold high-ticket custom clothing items, leveraging strong interpersonal skills and in-depth product knowledge to meet and exceed customer expectations.

Assistant Brand Manager

EStyle
11.2022 - 07.2023
  • Successfully completed new product launch Gel Booster line in the Multi-Cultural Hair segment. Led the creative team and managed outsourcing of branding to support the redesign of the website, implementation of new branding strategy, and packaging design.
  • Pioneered a dynamic social media plan, achieving a 20% surge in brand awareness and establishing trendsetter status in the hair care industry.
  • Led market research initiatives, utilizing consumer insights for data-driven decision-making, and enhancing brand competitiveness.
  • Utilized NielsenIQ for POS data research, extracting actionable insights for current and future campaigns, contributing to sustained company growth.

Sales Analyst

Abbott
05.2021 - 11.2022
  • Developed and executed effective shopper marketing strategies, leading to a 30% increase in consumer engagement and brand visibility.
  • Spearheaded product development initiatives, including introducing new flavor profiles, to meet evolving market demands and drive sales growth.
  • Collaborated cross-functionally to optimize inventory management and reduce excess inventory by 10%, resulting in improved profitability

Sales & Marketing Rep

Abbott
01.2021 - 05.2021
  • Consistently exceeded sales targets, achieving 100% of KPIs and earning recognition as a top performer.
  • Managed 100+ account territory and developed 15 new store accounts through customer relationship management growing product sales upwards of $100k.
  • Led the creation of the customer sell sheets in collaboration with the Sales Strategy team (10 cohort members and broker partners) for Abbott Nutrition products.

Education

MBA - Sales And Marketing Education

Gardner-Webb University
Boiling Springs, NC
05.2024

Bachelor of Arts - Marketing

North Carolina A & T State University
Greensboro, NC
12.2020

Skills

  • Relationship management
  • Risk Management
  • Cross-Functional Leadership
  • Sales
  • Sales Analytics
  • Self-starter
  • Fluent In Spanish
  • Critical Thinking

Affiliations

  • Omega Psi Phi Fraternity Inc.

Timeline

Founder

Mr. Onederful Custom Clothier
07.2023 - Current

Assistant Brand Manager

EStyle
11.2022 - 07.2023

Sales Analyst

Abbott
05.2021 - 11.2022

Sales & Marketing Rep

Abbott
01.2021 - 05.2021

MBA - Sales And Marketing Education

Gardner-Webb University

Bachelor of Arts - Marketing

North Carolina A & T State University

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Brice Williams