Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bridget Bruso

Sarasota

Summary

Talented professional considered knowledgeable leader and dedicated problem solver. Brings 5+ collective years of valuable expertise to forward company objectives. Attentive to detail with experience in coordinating projects, programs and improvements. Currently managing a personalized Direct Mail Program for a Fortune 4 Company.

Overview

8
8
years of professional experience

Work History

Loyalty and Personalization Program Manager

CVS Health
03.2020 - Current
  • Currently managing personalized Direct Mail and Email Program.
  • Integrated direct mail into cross-channel campaigns.
  • Coached team members on productivity strategies, policy updates and performance improvement plans to accomplish challenging goals.
  • Monitored progress of programs, using and applying programming documents, program directives, funding documents and other program material.
  • Addressed and resolved technical, financial and operational concerns by working with team members and directors.
  • Produces documents day to day in a project workbook for our existing marketing channels, primarily email & direct mail.
  • Lead cross-functional kickoff meetings to share and gain alignment on plans developed in a way that leads
    to flawless execution and delivers expected learnings for future campaigns.
  • Worked with subject matter experts to develop and implement mentoring programs to promote better learner experiences.
  • Managed multiple strategic projects with numerous sub-projects or workstreams.

Associate Marketing Account Managers

CLEAResult
10.2019 - 01.2020
  • Developed and implement client marketing plans
  • Drafted creative briefs for new creative projects
  • Worked with creative Resource Manager and Producers to forecast and manage creative projects
  • Managed production and execution of client marketing activities, including, events, web updates, email campaigns and social media content
  • Prepared presentations for internal team and client meetings
  • Drafted monthly client reports
  • Managed client & internal budgets, forecasting, invoicing, and reporting.

Project Manager

Staples Corporate
02.2019 - 09.2019
  • Digital Planning & Programmatic Display
  • Partnered with internal departments such as Segment Marketing, Customer Insights, and Creative teams to understand, prioritize, and translate overall business goals to develop and communicate media plans
  • Assisted in annual marketing planning, organizing internal media innovation days, and building deeper relationships with marketing peers to elevate and execute on the vision of the digital planning team
  • Worked with the planning team to determine the appropriate media mix by understanding vehicle effectiveness, historic benchmarks, KPIs, and measurement plans and communicate to appropriate stakeholders (Media Buying, Segment Marketing)
  • Gate keeper for internal and external partners to translate the customer content strategy into highly personalized dynamic creative in a way that maximizes business result
  • Made tactical plans creation, optimizations, and campaign results to inform future media strategies
  • Analyzed industry trends especially around vendors in the digital space, media innovations, ad quality challenges, and brand excellence to improve our team’s competitiveness
  • Responsible for ensuring projects are moving forward and following up as needed w
  • Various teams to get necessary deliverables
  • Acted as the central point of contact for ad hoc requests to determine whether requests warrant a media campaign.
  • Coordinated material procurement and required services for projects within budget requirements.
  • Met project deadlines without sacrificing build quality or workplace safety.

Associate Brand Marketing Specialist

BJ’s Wholesale Club Corporate
01.2018 - 02.2019
  • Primary responsibilities were project managing and creating high volume coupon books and postcards for BJ’s Wholesale Club
  • Traffic multiple projects prioritizing and ensured delivery dates were met, and approvals were received
  • Any corrections that needed to be made were made in a time efficient manner to meet in home dates for marketing vehicles
  • Worked with multiple different vendors that were included in the book to ensure that the correct marketing content pieces and offers had made into our Big Brand Mailers and Postcards
  • As well as other production companies to make these marketing pieces come to life
  • Responsible for communication between multiple different creative teams and meeting creative deadlines
  • Working with procurement to ensure the marketing vehicles were produced to be delivered to our clubs as well as to reach every member in their homes all over the country
  • Extensive work and hands on experience in Workflow, PMR and Microsoft word (Word, Excel & PowerPoint).

Creative Project Manager

Bose Corporate
07.2017 - 12.2017
  • Primary responsibilities were project managing digital content creation for partnership programs (NFL & USSA) and other media assets
  • In charge of the day-to-day management of projects and ensured delivery according to plan and on time
  • Drove online and offline projects from inception through client approvals, and managed localization and versioning of these assets based on media plans or reseller needs
  • Responsible for the marketing, communication and event planning
  • Managed internal/external projects to ensure successful delivery of various product launches
  • Managed relationships and project management responsibilities for strategic sourcing and procurement
  • Managed the development of high-quality materials (with tight deadlines and across multiple teams and projects)
  • Prioritized competing needs with good reasoning and creative solutions, and coordinated resources across multiple projects and teams.

Project Manager

Paris Marketing
11.2016 - 08.2017
  • Responsible for posting on social media outlets including Facebook, Instagram, Twitter, and LinkedIn
  • Responsible for the design and production of collateral material including invitations, partner impact reports, and sponsor recognition materials
  • Responsible for marketing and communication and event planning
  • Organized new website projects, event management, marketing and social media for clients
  • Daily responsibilities included organizing and scheduling meetings for clients, assisting in marketing.

Education

Bachelor of Science - Business Administrations, Marketing

Becker College
Worcester, MA
05.2011

Skills

  • Presentation Creation and Delivery
  • Project Management
  • Customer Experience Control
  • Troubleshooting
  • Personnel Management
  • Project Coordination
  • Multi-Operations Management
  • Time Management
  • Change Management
  • Program Leadership
  • Verbal and Written Communication

Timeline

Loyalty and Personalization Program Manager

CVS Health
03.2020 - Current

Associate Marketing Account Managers

CLEAResult
10.2019 - 01.2020

Project Manager

Staples Corporate
02.2019 - 09.2019

Associate Brand Marketing Specialist

BJ’s Wholesale Club Corporate
01.2018 - 02.2019

Creative Project Manager

Bose Corporate
07.2017 - 12.2017

Project Manager

Paris Marketing
11.2016 - 08.2017

Bachelor of Science - Business Administrations, Marketing

Becker College

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Bridget Bruso