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Bridget Cassidy
Summary
Dynamic communications professional with over five years in content creation and project management. Demonstrates a strong ability to develop strategic communications that engage audiences and enhance brand visibility. Proven success in managing social media campaigns and utilizing performance metrics to optimize engagement.
Overview
9
9
years of professional experience
Work History
Teaching Professional
Kids City USA
05.2026 - Current
- Planned and delivered engaging educational content tailored to diverse audiences.
- Developed presentations and materials to support classroom learning objectives.
- Fostered relationships with students, families, and colleagues to enhance collaboration.
- Managed multiple priorities while maintaining organized systems.
Freelance Communications Specialist
01.2022 - Current
- Develop strategic communications and marketing content for diverse clients across digital platforms.
- Created compelling social media content, website copy, newsletters, and promotional materials that supported brand goals and attracted target audiences.
- Managed social media campaigns, monitored engagement metrics, and recommended content optimizations to enhance audience interaction.
- Collaborated with stakeholders to translate organizational objectives into clear and impactful public-facing messages.
- Design digital assets and branded graphics using Canva and other creative tools.
- Produce and edit video content with accuracy and consistency.
Customer Service Manager
Hobby Lobby
11.2025 - 05.2026
- Oversaw front-line customer service operations in a high-traffic retail environment, ensuring positive customer experiences.
- Resolved escalated customer issues and maintained accurate transaction records to ensure customer satisfaction.
- Trained and coached team members on service standards, transaction procedures, and conflict resolution.
- Implemented process improvements in collaboration with management to enhance service consistency.
- Organized merchandising and inventory to create an inviting store presentation that engaged customers.
Social Media Strategist
New Mexico Black Leadership Council
09.2021 - 12.2022
- Developed and executed culturally relevant social media campaigns that amplified community voices and organizational initiatives.
- Monitored and evaluated campaign performance metrics to refine communications strategy.
- Collaborated with leadership to strengthen organizational visibility and audience engagement.
- Crafted website content, social media copy, and promotional materials that enhanced public engagement efforts.
- Facilitated event promotion and community initiatives with targeted digital communications.
News Producer
ABC Columbia News
11.2017 - 12.2018
- Increased viewer ratings by 25% during two consecutive Nielsen sweeps periods through strategic content planning and audience-focused programming.
- Produced and coordinated content for two-hour live morning broadcasts, ensuring timely, accurate, and engaging storytelling.
- Developed and executed content strategies across broadcast and social media platforms to expand audience reach and engagement.
- Led team of five journalists, producers, and content creators to produce high-quality daily news programming.
- Led daily brainstorming sessions to generate innovative story ideas, promotional campaigns, and creative initiatives.
- Coordinated with departments to manage deadlines and execute impactful content projects.
- Analyzed audience trends and performance metrics to guide editorial decisions and enhance content effectiveness.
Education
B.S. - Communications
Appalachian State University
Boone, North CarolinaSkills
- Curriculum Development
- Presentation Development
- Content creation
- Educational Video Production
- Social media strategy
- Website Content Management (Website management)
- Content Management Systems
- Social Media Analytics
- Performance analytics
- Project Management
- Project management tools
- Canva
- Adobe Premiere Pro
- Google Workspace
- Microsoft Office Suite
Accomplishments
Radio Marketing Professional from the Radio Advertising Bureau - 2015
Timeline
Teaching Professional
Kids City USA
05.2026 - Current
Customer Service Manager
Hobby Lobby
11.2025 - 05.2026
Freelance Communications Specialist
01.2022 - Current
Social Media Strategist
New Mexico Black Leadership Council
09.2021 - 12.2022
News Producer
ABC Columbia News
11.2017 - 12.2018
B.S. - Communications
Appalachian State University