Bridget Ding

TikTok Shop: Cross-Border Host Growth.

• Conducted a comprehensive analysis of TikTok's foreign host supply and demand in China, pinpointing key challenges, while spearheading the creation of industry norms to enhance market visibility.
• Instituted grading benchmarks for foreign hosts, and devised guidelines to streamline the process of hiring host recruitment service providers.
• Successfully introduced and collaborated with 42 talent scout providers, fostering growth and adherence to standards, and facilitated the entry of 1,229 Chinese and 727 foreign hosts into the TikTok ecosystem.

TikTok Shop: Cross-border U.S. Ops Content Lead

• Successfully activated 3,258 live creator leads, over 200 active lives, and generated a double-month GMV of around 2M;
• Addressed challenges in live seller onboarding, using sample hub sharing and anchor training boot camp, optimizing the efficiency of sample handling, and the live seller training process.

TikTok Shop: Global Selling U.S. Content Lead:

• Onboarded 93 influencer agencies and prioritized collaboration with 16 key partners, laying a solid foundation for the supply of the content business.
• Drove MVP Infrastructure and clarified SOPs, resulting in exposure, engagement, and conversion of Global Selling products. Achieved a significant increase in influencers engaged, from 0 to 5,856, as well as an impressive growth in the number of videos created, from 0 to 12,848. Successfully generated over 832 million total VVs, and achieved GMV worth $3.15 million, which exceeded the OKR completion target by 150%.
• Fashion live selling project: Successfully guided the team to earn the Spot Bonus for Q2 2024.

TikTok Shop: U.S. Operation Home Content Strategy Lead:

• Established and in-house managed the Elevated Home creator community (~1,000 creators); generated a 50% uplift in the content supply for the Elevated Home category;
• Pioneered a retail-to-content hub model for the furniture/decor category, transforming seller showrooms and warehouses into scalable creator studios. Built a localized matchmaking infrastructure that connected creators, agencies, and sellers to overcome logistics barriers, piloting 5 events and setting the foundation for high-conversion content at scale.

• Responsible for brand building, brand video shooting, social media account management, created strategy to secure social media cause with marketing and influencer partnerships；
• Responsible for App event operation (coupon, user fission, SMS and TMK reach), and private domain community operation, managing around 100k DAUs;
• Established and expanded 12 stores, developed store management SOPs, cost accounting and pricing, business model construction and profit margin tracking；
• Developed and implemented operational strategies, policies, and procedures to ensure organizational efficiency.

• Co-founded the brand Yooiu, securing A+ Round funding and establishing it as a portfolio company of Tiantu Capital with a valuation of 200 million RMB upon exit. Defined and executed a comprehensive long-term brand strategy for multiple products across all channels;
• Developed and implemented digital marketing plans integrating SEO, social media platforms, and video campaigns. Spearheaded a successful marketing campaign with Fun Factory and orchestrated a launch event featuring talk show celebrity Dan Li. Collaborated with Xiaomi for the impactful "The Cat Generation" campaign;
• Built robust distribution channels and effectively managed online sales and marketing, including the establishment of a Tmall store and a Xiaohongshu store. Achieved outstanding sales performance, generating a revenue of 30 million RMB.

• Successfully introduced five international beauty brands hailing from Israel, Poland, and Italy, securing exclusive distributorship rights for the Greater China Area;
• Negotiated contracts with brand owners and suppliers for optimal pricing structure;
• Collaborated with approximately 6000 influencers, resulting in an annual GMV of $80 million.