Bridget Harris
Lansdale,PA
Summary
Energetic leader with excellent interpersonal skills who is fulfilled by a service-oriented career. Gifted in an empathetic consultative sales process, while consistently exceeding sales goals. Proficient at increasing productivity and customer satisfaction while driving revenue and sales.
Seeking to embrace new challenges and broaden my professional horizons.
Overview
24
24
years of professional experience
Work History
Director of Sales and Marketing
Masonic Villages Of Pennsylvania, Lafayette Hill
02.2013 - Current
- Responsible for implementing comprehensive sales and marketing initiative in non-profit continuing care retirement community
- Metric success- consistently exceeded budgeted sales and move in goals for 158 Retirement Living and 40 Personal Care apartments
- Maintained or exceeded average of 98% occupancy over past decade while maintaining a waiting list of no fewer than 110 members
- 2015-Principal contributor to development and marketing of 60 unit expansion
- Successful blue sky sales campaign ultimately opening new construction with 94% occupancy
- Boosted company's brand visibility through targeted advertising campaigns and social media engagement
- Streamlined internal processes for improved efficiency and impeccable customer experience
- Improved lead generation through targeted email and direct mail campaigns
- Evaluated competitor activity to inform strategic decision making within marketing department
- Planned and executed events to increase qualified leads and build healthy sales funnel
- Competencies with lead management software such as RHS/Salesforce and Welcome Home
- Exceptional interpersonal and relationship building skills
- Championed a resident-centric committee, which fostered increased resident engagement and participation in sales initiatives
Director of Sales and Marketing
Simpson House
01.2004 - 02.2013
- Lead salesperson responsible for all aspects of selling and marketing Independent Living (118 units) and Personal Care (56 units) apartments
- Conducted sales presentations in clear, concise manner to prospective residents to educate regarding senior living options
- Exceeded or maintained budgeted census
- Identified, cultivated and strengthened lead base
- Responsible for review of financial eligibility, explanation of contracts and new resident orientation
- Managed internal moves, acting as liaison between facility and family providing compassion and respect to resident’s individual needs
- Oversaw renovations and/or construction projects pertaining to apartments being readied for re-sale
- Maintained good relationships and communication with current residents and families to promote good will and increased referrals
- Planned and hosted variety of events including Open Houses, Educational Series, and Community Outreach Programs
- Established and maintain positive relationships with professional referral sources
- Developed and implemented marketing strategies, including, but not limited to direct mail, radio campaigns, sales materials, print ads and online presence
Director of Enrollment
NewSeasons at Summersgate
01.2003 - 01.2004
- External salesperson for a 65 unit Assisted Living Community
- Coordinated and hosted various types of marketing events geared to different focus groups
- Established and maintained professional and community referral relationships
- Performed pre move-in evaluations to ensure that community can meet the needs of perspective residents
- Conduct duties, as given by internal salesperson, such as maintaining REPS database, providing tours, direct sales and collecting appropriate paperwork per move-in.
Admissions and Marketing Coordinator
Saunders House
01.2002 - 01.2003
- Arranged high volume of admissions per month (50+) for 180 bed skilled and sub-acute rehabilitation unit
- Developed and carried out Marketing Action Plans, focusing on variety of referral types
- Led in-service and orientation segments focusing on providing exceptional customer service, facility-wide
- Assisted family members with application process, insurance verification and transition into long term care
Director of Community Relations
Newton Senior Living, Blue Bell Place
01.2002 - 01.2003
- Focused on relationship building activities with outside professional and community referral sources in order to create a referral base for a start up, 84 unit Assisted Living facility
- Developed and facilitated marketing, media and budget plans
- Assisted the Marketing Director in all aspects of lead-base management and direct sales
- Represented Blue Bell Place at several symposiums and other public speaking events to educate the public on services and benefits of Independent and Assisted Living.
Admissions Coordinator
Genesis Eldercare, Hopkins Center
01.2000 - 01.2002
- Developed marketing plans for 107 bed skilled and long term care facility
- Initiated and maintained relationships with potential referral sources in order to maximize referrals and facilitate admissions
- Exceeded or maintained budget census and quality mix of payor sources
- Ensured customers and families received quality services in caring, compassionate atmosphere which recognized individuals’ needs and rights
Education
Bachelor of Science -
The Pennsylvania State University
University Park, PA06.1999
Skills
- Sales funnel management
- Competitor analysis
- Performance metrics
- Lead generation
- Rapport and relationship building
- Consultative sales process
Timeline
Director of Sales and Marketing
Masonic Villages Of Pennsylvania, Lafayette Hill
02.2013 - Current
Director of Sales and Marketing
Simpson House
01.2004 - 02.2013
Director of Enrollment
NewSeasons at Summersgate
01.2003 - 01.2004
Admissions and Marketing Coordinator
Saunders House
01.2002 - 01.2003
Director of Community Relations
Newton Senior Living, Blue Bell Place
01.2002 - 01.2003
Admissions Coordinator
Genesis Eldercare, Hopkins Center
01.2000 - 01.2002
Bachelor of Science -
The Pennsylvania State University
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