Bridget Herman
Teaneck,NJ
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
15
15
years of professional experience
Work History
VP, Group Account Supervisor
DDB Health
01.2006 - 11.2018
- Lead cross-functional AOR teams to deliver optimal deliverables that drive sales
- Managed over $2MM SOWs with average 25% organic growth rate across accounts
- Trusted partner to Brand Team throughout all aspects of commercial strategy and program execution
- Successfully launched the pemphigus vulgaris indication for Rituxan, managing all facets of strategic planning and tactical execution including customer segmentation, CRM design, and promotion activities across dermatology, rheumatology, patient, and advocacy segments
- Launch sales exceeded forecast by 30%
- Reshaped understanding and impact of Agitation in Alzheimer’s Disease through disease awareness campaign to prime the market for a novel compound (AVP-786)
- Brought together marketing leads at Avanir and its parent company Ostuka for a series of consensus building workshops to ultimately create a corporate charter outlining their corporate values, mission statement, and the lexicon for Agitation in AD
- Redefined the customer segmentation strategy, positioning, messaging, and promotional campaign for Injectafer, a high-dose IV iron product, in order to successfully grow and defend market share in an increasingly competitive environment
- Injectafer received the Daiichi Sankyo Marketing Award of Excellence and Brand of the Year in 2017, and 2018 “reach” sales goals were met
- Pioneered an innovative multi-stakeholder program aimed to reduce the incidence of surgical site infections, a high-priority area of focus across all Johnson & Johnson Healthcare Systems customers
- Brought together a multi-disciplinary group of C-suite stakeholders across an employer group (Citi), a hospital system (Northshore Long Island Jewish), and a managed care organization (Cigna) to design and execute customizable and scalable digital tools to be implemented across enterprise-wide targets
- Successful uptake of the program received corporate accolades and was a finalist for the prestigious J&J J Burke “Trailblazer” award
- Successfully expanded customer base and grew share for AlloDerm, a human tissue dermal matrix product, by developing audience-specific messaging across strategic targets including general plastic surgeons, maxillofacial plastic and reconstructive surgeons, oncologists, and ENTs
- Pioneered key relationships with national and local KOLs to develop strategic messaging platform and creative campaign
- Leveraged personal client relationships to bring in new AOR business ($2M average annual revenue) to agency
- Re-launched Valstar for advanced bladder cancer, successfully achieving launch year sales that exceeded forecast by more than 20%
- Provided continuity of brand priorities through corporate transition from Indevus to Endo pharmaceuticals
- Developed strong partnership with the Bladder Cancer Advisory Network (BCAN) to successfully implement patient engagement programming
- Lead the launch of Supprelin LA for Central Precocious Puberty, for which launch year uptake exceeded forecast within 3 months post-approval
- The campaign received numerous industry awards including MANNY and Rx Club awards for best launch campaign
- Implemented a center of excellence program to optimize the insertion and removal process of the implant, successfully mitigating the high rate of insertion-related issues seen during the pivotal trial.
Senior Account Executive
Sudler & Hennessey
02.2004 - 12.2005
- Ensured alignment of tactical deliverables to brand strategy, budgets, and timelines, serving as day to day client contact and internal team lead
- Aligned consistent global brand positioning and campaigns for Baxter’s hemophilia franchise including Advate, Feiba, and Monarc M
- Success of positioning and concept work resulted in the agency being awarded with AOR business
- Oversaw the successful launch of Sanctura LA for overactive bladder (both disease awareness initiatives and promotional launch) while playing role of brand steward throughout rapidly evolving brand team dynamics (co-promote between Indevus and Odyssey Pharmaceuticals, Brand Team turn-over)
- Represented Brand/ Sales Team at key congresses prior to onboarding of Sales Representatives.
Education
Pharmaceutical Management Certificate -
Rutgers Business School
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Omnicom Health Group University
Management Training - Marketing Management and Leadership
Babson College, Graduate Center For Career Development
Bachelor of Fine Arts - Studio Art and Art History, English and Theatre
State University of New York
Skills
- Building Client Relationships
- Account and Ledger Reconciliations
- Communications Strategies
- Performance Improvement
- Correspondence Writing
- Business Development
- Train Employees
- Motivational Leadership
- Quality Assurance
- Complex Problem-Solving
Timeline
VP, Group Account Supervisor
DDB Health
01.2006 - 11.2018
Senior Account Executive
Sudler & Hennessey
02.2004 - 12.2005
Pharmaceutical Management Certificate -
Rutgers Business School
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Omnicom Health Group University
Management Training - Marketing Management and Leadership
Babson College, Graduate Center For Career Development
Bachelor of Fine Arts - Studio Art and Art History, English and Theatre
State University of New York
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