Bridget Redeker

• Triaged service cloud queue, managing direct merchant calls and custom pricing requests.
• Collaborated with Support, Sales, Product, and AM teams to provide comprehensive seller support.

• Developed in-depth product knowledge for Point of Sale troubleshooting.
• Maintained 93% CSAT average, delivering tailored, high-touch seller support.

Strategic Account Manager – Food & Beverage | Block, Inc. | 2024–Present

• Manage $250M+ GPV across 40 strategic national accounts, leading joint business planning and driving year-over-year revenue growth through omni-channel expansion.
• Secured $19M multi-year renewal with largest client; developed tailored pricing and product strategy to strengthen partnership and long-term value.
• Spearheaded Native Kiosk Beta Program and D2C platform integrations, collaborating cross-functionally with product and sales teams to accelerate go-to-market timelines.
• Delivered 250% YoY growth by negotiating complex multi-location expansions and outperforming competitors in highly contested verticals.
• Led retention efforts for $100M in at-risk revenue, implementing winback strategies and data-driven account reviews to ensure full recovery.
• Conducted Quarterly Business Reviews (QBRs) to align business objectives, identify risk/opportunity, and inform customer-specific forecasting.
• Provided category-level insights, product training, and strategic recommendations to enterprise clients, deepening integration across sales, hardware, and software

• Escalated and resolved seller issues in collaboration with cross-functional teams.
• Developed macro content library to improve efficiency and seller experience.
• Presented Risk roadshows to internal teams, enhancing awareness and process alignment.

• Manage $250M+ GPV across 40 strategic national accounts, leading joint business planning and driving year-over-year revenue growth through omni-channel expansion.
• Secured $19M multi-year renewal with largest client; developed tailored pricing and product strategy to strengthen partnership and long-term value.
• Spearheaded Native Kiosk Beta Program and delivery to consumer platform integrations, collaborating cross-functionally with product and sales teams to accelerate go-to-market timelines.
• Led retention efforts for $75M in at-risk revenue, implementing win-back strategies and data-driven account reviews to ensure full recovery.
• Conducted Quarterly Business Reviews (QBRs) to align business objectives, identify risk/opportunity, and inform customer-specific forecasting.
• Provided category-level insights, product training, and strategic recommendations to enterprise clients, deepening integration across sales, hardware, and software.

• Selected for a 6-month pilot program to support high-potential sellers with multi-million dollar GPV accounts
• Achieved 539% cross-sell attainment and 118% CSAT, ranking among the top in cohort.
• Collaborated with Ops to design scalable onboarding and post-implementation tools, enhancing seller engagement.
• Reactivated dormant sellers (12+ months with no revenue) and those evaluating competitors.
• Authored bi-weekly reports, influencing executive strategy on sales performance.

• Selected for 6-month pilot program supporting high-potential sellers early in their Square lifecycle.
• Managed multi-million dollar GPV accounts targeting >$100K GPV and >$250K revenue projections.
• Achieved 539% cross-sell attainment and 118% CSAT pacing — among the highest in cohort performance.
• Closed $X in new contracts (Insert final number).
• Partnered with Ops to design scalable onboarding processes and post-implementation success tools.
• Supported sellers with no revenue activity in 12+ months or those evaluating competitive platforms.
• Authored bi-weekly reports on wins, losses, and stalled deals, informing executive decision-making.
• Collaborated cross-functionally to reduce onboarding friction and enhance seller retention.

• Managed ~400 SMB sellers, supporting use-case expansion and competitive threat mitigation for high-growth sellers.
• Led cross-functional launch of Square’s CBD Program, including training, repricing frameworks, and feedback loops.
• Directly responsible individual for Compliance and CBD within AM; authored product requirement documents to improve seller experience, directly retained $40M in annual volume as a result.
• Achieved 100%+ annual attainment to goals quarter over quarter.

• Managed ~400 SMB sellers, supporting product adoption, business expansion, and retention.
• Strategic DRI for Compliance and CBD within AM; authored PRDs to improve seller experience, directly retained $40M in GPV as a result.
• Led cross-functional launch of Square’s CBD Program, including training, repricing frameworks, and feedback loops.
• Achieved 100%+ annual attainment to goals.
• Supported use-case expansion and competitive threat mitigation for high-growth sellers.

• Delivered high-touch support with a 98% CSAT average, specializing in Point of Sale troubleshooting and seller issue resolution.
• Collaborated with cross-functional teams to escalate and resolve complex seller issues, improving overall customer satisfaction.
• Developed a macro content library to streamline communication, enhancing efficiency and the seller experience.
• Presented Risk roadshows to internal teams, raising awareness and aligning processes across departments.