Bridget Sprague
Arundel,ME
Summary
Strategic and results-driven marketing executive with over 15 years of experience in brand strategy and team leadership. Demonstrated success in transforming marketing and communication plans to align with institutional missions, drive stakeholder engagement, and increase visibility. Known for fostering inclusive, data-informed strategies that amplify brand presence, optimize resource allocation, and adapt to the needs of both internal and external audiences. Proven record of managing complex, multi-channel initiatives to support business and educational objectives.
Overview
28
28
years of professional experience
Work History
Vice President of Marketing
ReVision Energy
01.2017 - Current
- Instituted a solar champion program focused on increasing referrals, repeat business, and legacy lead conversion, resulting in a 25% increase in referral and repeat business as a percentage of revenue
- Led creative execution for digital advertising, monthly newsletter, Conduct weekly tactical meetings, quarterly brainstorming sessions, and biannual creative retreats with guest speakers on topics such as AI in marketing and analytics
- Reorganized the team structure to align with company-wide goals and launched an educational “tiny climate classroom” program, reaching middle and high schoolers across New England
- Collaborated closely with sales, operations, HR, and executive leadership, providing insights on analytics (e.g., conversion rates, legacy leads, and repeat business) and market analytics for future planning
- Hired a mission-aligned PR agency, resulting in a 300% year-over-year increase in press mentions
- Led the rebranding of ReVision Energy following extensive internal and external research, enhancing customer engagement and expanding the brand's ambassador network
- Leveraged customer passion for outdoor recreation to evolve ReVision Energy into a lifestyle brand
- Embedded sustainable marketing practices in campaigns, consulting with the JEDI director on initiatives
- Gained approval from native tribe leaders to use "Sunsquatch" as a mascot, promoting cultural sensitivity and inclusivity
- Launched a training program in partnership with Portland Adult Education to attract immigrants
- Served as a judge for the University of New Hampshire’s Community Changemaker Challenge and a speaker at UNH’s Women in Business Conference, discussing purposeful business practices
- Used data-driven insights to continuously test and refine campaigns, contributing to a culture of learning and improvement across the marketing team.
Brand Strategy Consultant
Socially Responsible Businesses & Nonprofits (e.g., NPR, Nature Groupie, Eastman's Corner)
01.2008 - 01.2017
- Crafted customized brand strategies and storytelling frameworks, enhancing visibility and engagement for organizations like NPR and UNH Extension’s Nature Groupie
- Aligned brand messaging with mission-driven goals through market research and audience insights.
Account Director
Mechanica
01.2006 - 01.2008
- Directed integrated marketing campaigns across digital, print, and media, ensuring alignment with client goals
- Led brand strategy research and focus groups for MTV’s university websites, engaging college students nationwide.
Retail Marketing Manager
Stride Rite
01.2005 - 01.2006
- Oversaw marketing for 100+ retail locations, focusing on customer acquisition, brand consistency, and in-store experience enhancement.
Account Director
Mullen Advertising
01.1997 - 01.2005
- Managed high-profile accounts, including General Motors Women’s Initiative, Nextel, and Swiss Army
- Collaborated with creative teams to deliver campaigns that strengthened client satisfaction and engagement.
Education
Master’s in Industrial and Organizational Business Psychology, Focus in Consumer Psychology -
The Chicago School of Professional Psychology
01.2010
Bachelor of Arts in Economics and Business, Focus in Marketing - undefined
Westfield University
01.1997
Skills
- Strategic Brand Development (Audience Profiles, Messaging, Tactics)
- Brand Research (One-on-One Interviews, Surveys, Online Tools)
- Integrated Communications & Cross-Channel Campaigns
- Responsible Budgeting Across Multiple Business Units
- Public Relations & Crisis Communication
- Data-Driven Marketing & Analytics
- Team Leadership & Mentorship
- Inclusive Communication Strategies
- Partnership Building & Stakeholder Engagement
Accomplishments
- Achieved a 114% increase in sales (from $70 million to $150 million) at ReVision Energy while reducing the marketing budget by 50%.
- Increased referral and repeat business by 25% through a solar champion program.
- Enhanced ReVision’s brand perception by rebranding, resulting in increased leads and customer advocacy.
- Boosted press mentions by 300% through strategic PR partnerships.
Linkedinprofile
[LinkedIn Profile URL]
Timeline
Vice President of Marketing
ReVision Energy
01.2017 - Current
Brand Strategy Consultant
Socially Responsible Businesses & Nonprofits (e.g., NPR, Nature Groupie, Eastman's Corner)
01.2008 - 01.2017
Account Director
Mechanica
01.2006 - 01.2008
Retail Marketing Manager
Stride Rite
01.2005 - 01.2006
Account Director
Mullen Advertising
01.1997 - 01.2005
Bachelor of Arts in Economics and Business, Focus in Marketing - undefined
Westfield University
Master’s in Industrial and Organizational Business Psychology, Focus in Consumer Psychology -
The Chicago School of Professional Psychology
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