Summary

Overview

Work History

Education

Skills

Personal Information

PRODUCT MANAGEMENT VALUE

Timeline

BRIDGET SURDU

West Bloomfield,MI

Summary

Results-driven Consumer Product Manager with 20+ years of experience in developing, launching, and managing physical products across beauty, personal care, wellness, and lifestyle sectors. Expertise encompasses the entire product lifecycle from consumer insights to commercialization and optimization. Skilled in creating product roadmaps and strategies while aligning consumer needs with brand positioning and retailer requirements.

Overview

years of post-secondary education

years of professional experience

Work History

Product Manager / Associate Product Manager - Healthcare, Diagnostics, Haircare, Outdoor Fountains, Zen &

Camp Snap

06.2016 - Current

Led end-to-end product development and lifecycle management for consumer products spanning beauty, haircare, personal care, healthcare, wellness, home, and lifestyle categories, taking products from consumer opportunity and concept through commercialization, launch, optimization, and end-of-life.
Built and executed product roadmaps, innovation pipelines, multi-year strategies, and portfolio plans, translating consumer, market, and retail opportunities into differentiated products and commercially relevant product concepts.
Delivered complex new product development (NPD) programs by integrating consumer requirements, product specifications, industrial design, packaging, quality, cost, sourcing, manufacturing, timing, and retailer requirements into cohesive launch plans.
Drove commercialization and go-to-market execution by leading cross-functional collaboration across product development, creative, graphics, marketing, sales, sourcing, manufacturing, merchandising, and international teams.
Supported national retail commercialization across Costco, Walmart, Target, Macy's, Kohl's, QVC, specialty retailers, and international channels by aligning product positioning, pricing, packaging, launch materials, and sales readiness with retailer requirements.
Managed development directly with China-based manufacturing partners, guiding products from early development through specifications, production, packaging, quality, and shipment to achieve launch and commercialization requirements.
Expanded product commercialization across the UK, Europe, Australia, Mexico, Israel, and the Philippines by adapting products, packaging, content, and launch materials to international market requirements.
Translated consumer and market opportunities into product positioning, pricing, packaging, product presentation, and go-to-market strategies designed to strengthen consumer relevance and retail competitiveness.
Led consumer-facing product execution across packaging, photography, copy, product content, samples, and merchandising materials, ensuring consistent product positioning from concept through retail presentation.

Assistant Product Manager — Specialty Sleep, Home Environment, Massage, Health & Beauty & Personal Care

FKA BRANDS

Commerce Township, MI

01.2007 - 01.2016

Sales & Service Representative

VARSITY BRANDS, INC.

, Michigan

01.2004 - 01.2007

Managed and developed $420K sales territory, achieving revenue goals through product consultation, account development, and customer service.
Expanded business opportunities through networking and customer relationship management, contributing market insights to new sales and marketing initiatives.
Provided product assistance to Varsity Brands customers through direct communication.
Managed sales order processing for team apparel and cheer equipment to ensure timely fulfillment.
Handled customer concerns through effective phone and email communication.

Sales Coordinator — Jil Sander Boutique

NEIMAN MARCUS

Troy, MI

01.2002 - 01.2004

Drove growth and execution of the Jil Sander couture business within Neiman Marcus, developing expertise in premium product positioning, merchandising, client experience, and luxury brand standards.
Scheduled client appointments and supported personalized service for high-end shoppers.
Coordinated luxury merchandise orders and special requests across Neiman Marcus sales teams.
Monitored order status updates in retail systems., shipping updates, and backorder details in retail systems.