Summary
Overview
Work History
Education
Skills
Timeline
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Bridget Willard

New York,NY

Summary

Motivated professional sought to learn and educate clients and colleagues about the importance of data driven advertising and using omnichannel strategies. Well-versed in several forms of media and platforms with an innate desire to build strong relationships internally and externally through upselling products and processes in a way that is mutually beneficial for all stakeholders involved.

Overview

4
4
years of professional experience

Work History

Account Manager

The Trade Desk
09.2024 - Current
  • Lead client lifecycle: from onboarding and platform training to ongoing optimization, troubleshooting, and campaign expansion from key accounts across Spark and Starcom totaling $10M per quarter across my book of business
  • Collaborate with sales and trading teams agency performance teams to deliver data-driven media strategies aligned with KPIs such as ROAS, CPA, and incremental reach.
  • Proactively identify growth opportunities and upsell cross-channel solutions that align with client KPIs and internal goals
  • Led client office hours - delivering platform demos, answering client questions and concerns, "soft pitching" new products and sharing any highlights and actionable insights using The Trade Desk’s proprietary reporting and measurement tools

Digital Media Strategist

TelevisaUnivision
03.2023 - 08.2024
  • Managed workflow and campaign performance from RFP to Wrap Up reports under multiple books of business including GroupM, OMG, Dentsu, Active and ICON.
  • Collaborated with sales, pricing, and inventory teams to ensure client’s goals were aligned with organizational capabilities.
  • Utilized several different 3P vendors such as DCM, Innovid and Extreme Reach to track weekly pacing on live campaigns.
  • Collaborated with the billing team to ensure monthly invoices accurately reflect campaign performance and clients billing terms.
  • Communicated optimization efforts with clients to ensure campaigns deliver in full and contractual obligations were met.

Digital Media Coordinator

TelevisaUnivision
08.2022 - 03.2023
  • Assisted Media Strategists on day-to-day tasks such as investigating discrepancies, pulling screenshots and processing EOM billing documents.
  • Responsible for spearheading all fluidity campaigns to accomplish the company goal of clearing up to $5M outstanding linear liability on digital platforms.
  • Recognized as a liaison between the linear and digital team for fluidity campaign execution educating linear sales on digital processes and vice versa

Ad Sales Coordinator

TelevisaUnivision
09.2021 - 08.2022
  • Mastered knowledge of linear ad sales and became a reliable source for Sales Planners and Account Executives.
  • Responsible for makegoods, manual moves, weekly branding allocations and securing ADU’s for all accounts under GroupM.
  • Proactively consulted with clients to ADUs and upgrades to preferable inventory such as sports games and primetime television.
  • Collaborated with planning and inventory management to ensure all deals were flighted, branded, and delivered properly.

Education

BA - Communication Studies, Concentration in Public Relations, Minor in Spanish

James Madison University
Harrisonburg, VA
05.2021

Skills

  • Usage of : Salesforce, Anaplan, Tableau, Google Slides, TTD DSP, Operative, Jira
  • Programmatic Advertising
  • Upselling across Omnichannel Platforms
  • Sales Strategy
  • Cross-Functional Collaboration
  • Client Relationships (presentations, consistent communication, educating)
  • Problem solving
  • Story telling with data

Timeline

Account Manager

The Trade Desk
09.2024 - Current

Digital Media Strategist

TelevisaUnivision
03.2023 - 08.2024

Digital Media Coordinator

TelevisaUnivision
08.2022 - 03.2023

Ad Sales Coordinator

TelevisaUnivision
09.2021 - 08.2022

BA - Communication Studies, Concentration in Public Relations, Minor in Spanish

James Madison University

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