BRIDGETT GODWIN
Tampa,FL
Summary
High Achiever - Professional - Energetic - Quick Learner - Self-Starter - Customer Oriented
Overview
12
12
years of professional experience
Work History
Regional Performance Manager
FOUNDATION DIRECT
03.2023 - 03.2024
- Company Overview: Digital Advertising Solutions
- Communicated regularly with clients to maintain a pulse on strategic business priorities and made any necessary adjustments to their digital strategies
- Partnered with the Onboarding Specialist to ensure clients have a smooth transition from prior agency to Foundation Direct
- Maintained constant communication with internal teams on account status and current work-in-progress deliverables
- Proactively managed relationships with key dealership contacts and sought opportunities to strengthen and build new relationships
- Understood clients' markets, goals, and presented on a weekly, biweekly, and/or monthly basis
- Provided strategic guidance to Clients; anticipated and addressed Client needs and challenges
- Shared responsibility for Client retention by working with the VP of Client Experience to maintain client relationships, proactively identified client risks or opportunities, and partnered with Account Technicians to effectively respond to client needs
Marketing/Inventory Manager
TM AUTO SALES
Ocean Springs, USA
06.2016 - 01.2023
- Company Overview: Independent Dealer - Ocean Springs, MS
- Helped create and manage the marketing and inventory strategy for a startup independent car dealership
- Responsible for all inventory acquisition through several different channels including multiple auction platforms (in-person and online)
- Spearheaded the inventory intake process by communicating with outside vendors and internal staff to ensure the most efficient time to market and best overall result
- Utilized market knowledge and online platforms (DMS, CRM, vAuto, etc) to price and maintain all inventory and closely monitored results to adjust accordingly
- Identified new products and market trends to increase profitability and maintain inventory for the current demographic
- Independent Dealer - Ocean Springs, MS
Implementation Specialist
DOMINION ENTERPRISES
Tampa, USA
12.2013 - 10.2015
- Company Overview: DMS Powersport Solutions - Tampa, FL
- DMS Implementation Manager for a new to market Powersports DMS
- Managed multiple dealerships implementation projects simultaneously while understanding existing client's business needs
- Helped create projects plans in conjunction with the training, website set-up and data migration managers
- Documented all communications to guarantee department handoffs were seamless for the client between sales, account management and implementation teams
- Assisted in defining a successful implementation process for a new DMS product
- DMS Powersport Solutions - Tampa, FL
Director of Account Management Team
DEALER WIZARD
Tampa, USA
02.2013 - 10.2013
- Company Overview: Dealer Management Solution - Tampa, FL
- Lead a team of 10 Account Managers that managed approximately 60 different dealerships each
- Responsible for mentoring, training, and coaching each Account Manager
- Worked directly with high risk clients/OEM partners to define additional needs and implement a plan to promote ongoing success
- Communicated internally with other departments to constantly improve our customer service and product offerings
- Promoted new and additional product enhancements to current customers to ensure customer retention
- Dealer Management Solution - Tampa, FL
Senior Digital Advisor
DEALER.COM
Manhattan Beach, USA
01.2012 - 02.2013
- Company Overview: Automotive Digital Dealer Solutions - Manhattan Beach, CA
- Consulted with 50+ clients on best practices relating to their digital marketing strategy as well as the best usage of the Dealer.com CRM
- Reviewed client reporting and provided advertising analysis on a monthly basis by identifying opportunities for improvement with SEM, SEO, website layout and functionality
- Understood each OEM's corporate initiatives and ensured all dealers in the region are compliant
- Developed new opportunities to keep clients engaged, including upsells, re-contracting, and repackaging of current subscription
- Automotive Digital Dealer Solutions - Manhattan Beach, CA
Skills
- Certifications
● Google Ads Display
● Google Ads Search
● Google Ads Video
● Google Shopping Ads - Purchasing strategies
- ● vAuto
- ● Manheim Auto Auctions
Timeline
Regional Performance Manager
FOUNDATION DIRECT
03.2023 - 03.2024
Marketing/Inventory Manager
TM AUTO SALES
06.2016 - 01.2023
Implementation Specialist
DOMINION ENTERPRISES
12.2013 - 10.2015
Director of Account Management Team
DEALER WIZARD
02.2013 - 10.2013
Senior Digital Advisor
DEALER.COM
01.2012 - 02.2013
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